= lag on a 2 i ty Ber ieee THE DAILY NEws THE LEADING NEWSPAPER IN NORTHERN BRITISH COLUMBIA Published Daily and Weekly by THE PRINCE RUPERT PUBLISHING CO. LTD., PRINCE RUPERT, B.C. TRANSIENT DISPLAY ADVERTISING—50 cents per inch. "| NEWSPAPER ADVERTISING IS. == se fa fiiky DAILY NEWS ; THE BEST KIND SAYS EXPERT °°: 2°00", Contract rate | eee ADVERTISING ISFAR AHEAD OF OTHER KINDS =), on application. OF ADS. 1S THE CONTENTION OF MAN WHO UNDER- wud tH) tlasses They are THE BUSINESS AND GIVES THE REASONS daily and in general carefu SUBSCRIPTION RATES—To Canada, United States and Mexico—DaiLy, 50c : ead by business and professiona per month, or $5.00 per year, inadvance. WEEKLY, $2.00 per year. Alli The following ix a report of 4 7. Adequacy of advertising a) en who have, in the mail ttle Other Countries— Daily, $8.00 per ycar; Weekly, $2.50 per year, strictly joeture on “The Valu f Daily} propriation elinat and less time fot in advance. | New paper Advert are deliv 8. Right choice of ads z awaz eading (of the inte EAD 0 i; Tat a r ¢ Jour.|" edium gent mechani¢e and artisan class H D OFFICE ered at the Depart: There may be a meas the same i« true, th iugh perhay « Daily News Building, Third Ave., Prince Rupert, B. C. Telephone 98. nalism, New York University, P@-) success even though som flio a somewhat small degre FFICES ENCIES cently by Mr. J. W. Adams, man- these factors have t at The large army of the less inte BRANCH 0 AND AG - ager of the Daily Newspaper ,their full strength if gent workmen read little « New York—National Newspaper Bureau, 219 East 23rd St., New York City = Club: factor in this equa than the daily newspape SeaTTLe— Puget Sound News Co. “The big bs yblen pr es rr is, if the ¢ . Here, then, we have a mud i ‘@ t {xz s is ne | desirapie the rema ence almost as varied and as LONDON, ENGLAND—The Clougher Syndicate, Grand Trunk Building, Trafalgar ducer and sellet wi 484 : > " Rake Square of mere handising which idesjlem is to make l.jelusive as the population its bs : . . f or The 1 er riThe vital factor hat a true national dience. There Susscripers will greatly oblige by promptly calling up Phone 98 in case of advertising Phe prod bole ‘a ; ghth:ts a true na ate aa aa si a ail non-delivery or inattention on the part of the news carriers. jmerchandiser of oe ; ' jhas been a — _ advertising as a de! strated|i. e., the right ch ‘ \ widespread belief that reach yen a — —— —=—=== | business factor—an integral part}tising medium mus i Ithis national audience a publica DAILY "EDITION aia: Monday, Dec, 2, 1912) of the business machinery " Phe first seven fa * ™S8Yi tion with a so-called ational ieintinienaeitiniiinina - - = —— merely as an outside aid or ad. | properly be assume as fixed irculation is the effective ned junet. He needs | be shown/matter what advertising lum——in’ other words, the wa neither the desirability nor the|be chosen. On this fa ani P- | zine necessity of advertising, but what)| tion, then. the advertiser sh ] eitcatihias iiiiitlteanidtl e e e medium of advertising is best)address himself to a Harry C. Evans, piano tuner, ts suited to his purpose termination of this eighth | n town. Leave orders at Hay orl 0 es Ings “It is, of course sarffestly |tor—namely, the ‘fight choice 1 ner " o7T7If |impossible in every case to predi-| his advertising med Phere ee p cate exactly what one medium|fore, it is evident that this is the) Warm. clean rooms at Savoy will be most productive, but gen-| crux of his whole probler if about one hour, and then i : ' EE aoe | : tt * C Z on the - A ' a erally there is one which is dis-| In support of the ass i THE BYLAW. we coeds ab oe ve h tinctly best for the achievement }as to the superiority of the 7o orme on on e scheme . 4 . . oe - medium | The defeat of the sewer bylaw Gide 2 Gas bieddiea't - of the advertiser's specifie ob-| papers over any th j é rit was 0 os sae Ree or advertising ‘gen: cons on Saturday by such an ove P| vote jective \ , for adv a i ‘ ‘ - om “Por » success | advertis. }commodities probative natter i whelming majority was not the} Finally two public meetings For the od “. Ne naiite wddadibie r a | result of any persona pite | vere held last week to disc ing of certain few commodities ]|reac! addue ible i“ ‘ ‘Princ R rt Lod e'1.0.0F esult o any) yersonal = ” were et as “2 0 scuss adie atu . ac “er shes to nduce the a protest against the unbusi-}| the scheme, but these. at the ear ae nt is bo caso = ener Bie ~ ee oe ! e upe g ~i-U.ULE. ‘ ; ert other commod- atest possibie rire De sents EINees eenpreped Ns instigation of. Mayor Newt ithe th to age vocati tat > I umers to use hi momodity. If} No. 63 es e ade or vocationsg mib-ts s to use sf wd or Ne i s co “ill eyeloner o 0 "g gat’ ae " ety cag mag ag | ae ee h y ae 0 lication is preferable; for adver- his goods are retailed in but few Meets in the Helgerson Bloek reese e neas e ’ erings a c yersans: “tise . soa sh * rae a ' re _|tising which depends for its ef-}communities, his course Is ob-) Every Tuesday Evening the citizens for their appro- was more of an issue than the). Thee . : at val bylaw Th ‘ tine wel ficiency upon high excellence of; vious. There will be no questi / all members of the order in the val. t ‘ » nee s ere ‘ ' | j Technically th tang ed te a a ; a aati color work, or of quality ofjin this ease but that local ad-| city are requested to visit “Cc “g e plans ere alué . ‘ ” “evealer < h ‘ u t ' i th “ ! I : ; ee oats { rt paper on which the imprint is|Vertising Is demanded, and he} the lodge. “xcelle ‘ » scheme Oo 4 ‘ ‘“ormnlete heasiuire ' . . . . Pe en an¢ oe che “ i what an iné . ‘* i ‘ earried, the magazine of general would have to choose between] - H. ALLISON. N. G. Oo as ¢ roy one ¢ = ._ CO . » erenty*t i | , > doubt wa a COOK ie ame re the couneil with the ¢ ' circulation is desirable For|such media as billboards ear) W. G. BARRIE, Sec. flects great credit on City En- of Ald. Clayton was trvy'n "lene i.e ‘it hich, from|cards and painted signs gineer Mason, but the manner foist onto the electors that of a commodity which, trom : | - n which th ffair was hand Tt t t th its very nature, only a relatively |hand—passive influencers which) m neh 1¢ alfair as hand- rot out the vear 1e . , j ' led was lamentable m th a one Pon have been few members of the general pub-|the reader must ¢ ' ane SONS OF NORWAY . as a! » é >. ods e Nove a * - a ail . : ‘ ; . wor ave the ssire, the}and the daily newspapers on the}. siaaitiiins, ape Brought up in the coun: the same in the handling of | ; ” oa ha i oo ‘o “ Lins : other—ective inti A whic 1, | Meets every Thursday at 7 p. m., about a month age it was di the city business with the re - t . a Es és at ; - go into the reader hand a ala 319 3rd Ave. All Norwegians . . : » counted as potential pur- ms en ee ae eussed in that and the sub- 8 Q pir ~y bylaws| 7° cam pore weles sequent iuliiede an recto . ee. wo a a oer . chasers—that is, for the adver- {nto their homes If the adve | a ai Pe ee itising of a commodity designed} tiser has a truly national dis Se | for sale to a special class—to tribution he can, with a degree ‘| *Valhalla”’ of S.H. & E.F. iwomen alone, to people of suffi- ee a - z My ; eeodiineds aie -je . » instance. to own | Mage es ssuming factor | cient wealth, for instance, to own |" tt id hat | Meets every 2nd and 4th Tuesday at ¢ country estates, or to those who] five of the equation to mean that | p.m. in the hall at 319 3rd Ave : SsEE— iwould have a special desire or|the advertiser has complete dis- | “The Insurance Peo le” [need for such particular com-|tribution—in other words, that | ® P |modities—a class publication is}]®Vers munity carries his} i sind . : | STUART & STEWART ~ FIRST jto be recommended—that is, a} #0005 then, and then only, can] publication with a circulation he secure the maximum of the} Accountants We specialize in insurance—14 strong board companies | practically restricted to just that}@eneral magazine's advertising |90@ &né Avenue Phone 280 F ; ht allt ‘ 7 Auditors for the City of Prince Rupert Absolute security in British and American companies | class of readers who would be |eficiency Otherwise he \ ad} PRINCE RUPERT. 8.C. Get rates. | most like ly to desire, eed, oF be paying fi waste cireulatior wk DN ce a Den Sr cs Z lto afford such a commodity. In|@nd the waste would be in pro-| lother words, a commodity whose}Pertion as the distribution Was | ates, @. Maneon, B. A. pany |potential buyers would be a very |!meomplete And even under the} W. &. Williams, B.A, L. L. B > art « e ole general |conditions most favorable to the | Second Avenue and Fifth Street. Phone 150 | limited part of the whol ae nera i : ’ j WILLIAMS & MANSON | public—a relatively small class-jeffective —employmen of the Barristers, Solicitors, Etc. “All advertising media are Box 286 j}good for special purposes—no Heigerson Block Prince Rupert, B. C. FRED STORK’S HAR DWARE Carpenters’ Tools Wire Cable Iron Pipe Rope Pumps Stoves & Ranges | } ee” == Established 1908 Builders’ Hardware Ship Chandlery Steel Blocks Fishing Tackle Rifles & Shotguns Ammunition Paint Corrugated Iron Pipe Fittings Valves Hose Rubberoid Roofing “We Sell Nothing But ‘the Best” Subscribe For The he Daily News : A FooT BALL TEAM - HOW VW/OULD You Like TO PLAY ON TON OR. THO More. TUST Like You! advertising medium without value; but for the of commodities of consumption— ‘general co commodities’—the daily |paper is overwhelmingly the lmedia; and it is ‘general sumer commodities’ advertising jthat T wish in particular to con- sider o nthis oceasion. is advertisement widespread nsumer news- best | “There are eight (8) essential B | presuppositions which are the jfactors in the equation that will produce the maximum of mer- chandising success for the pro- jducer or merchandiser of any | commodity whether one for | general consumption or for lim- lited consumption. These pre suppositions or factors are as | follows : 1. Honesty, in the organization. 2. Excellence in goods. 3. Desirability of goods. 4.Adequate supply of goods Proper distribution of goods. Excellence in style and method of advertising the goods, economy, efficiency quality of NOUR WEIGHT AND STRENGTH OUGHT To BE A HOW TERROR AT FooT BaLL'! ALFRE) of Fy Cotenbte and Manitoba Bars. * Lester W. David Co, Ltd. LUMBER * nn ur. | Office— Albert Block, Second hesitts Cc. V. BENNETT, B.A. of &.C,, Ontario, Sas- katehewan and A’- First Ave. and McBride St. PHONE 25 Prince Rupert, B.C. Box 865 P.O. BOX @ PRINCE RUPER" JOHN E. DAVEY TEACHER OF SINGING PUPIL OF WM. FOKON, ESQ. ARAM... LON., BNG Silversides Bros. The up-to-date House Decora- tors of Prince Rupert Paper-Hanging E. L. FISHER Our Specialties Funeral Director and Embaimer HAYNER BROS. UNDERTAKERS anv EMBALMERS funeral Directors 8rd Ave. near 6th St. Phone No. #6 CHARGES REASONABLE 2nd &t., cor. 2nd Ave. Phone 356 GOS! @ MAN wiTn a “We always deliver the goods.” 2nd Street Phone 156 Green OPEN DAY AND NIGHT WHY CLAUDE LADYFINGER DIDN'T You PROMISE You MOTHER THAT YOU WOULD NEVER PLAY RAND aN 5S. PRINCE RUPERT yet leaves for Vancouver, Victoria and Seattle FRIDAYS, 9 A. M. “PRINCE Oranby Bay, JOHN” Stewart, Na ith and 18th set and Naden Harbor, 12 p. # Aliford Bay and other Q ' Nov, 10th, 24th, Dee. ath, ger G. 7. P. RAILWAY PASSENGER seAyice 2? leaves Prince Rupert 10 4 m WwW Grand Trunk Railway System (The Double Track — Nine month excursion rates in effect ‘ with the exeursions and fast trains of ti Agency for all Ailantic Steamehip Lines. Fo: ai A) E. MoMASTER, 3). For Port Simpson ror Mas Por Skidegate, No Infeemet ani 1 B.C. COAST STEAMSHIP SERVICE PRINCE RUPERT (Ni SPEED | on ANNEX FAMOUS —-— WUT) PACIFIC Pr or & = < Ss = S. 8S. PRINCESS BEATRICE Southbound—Sat., Nov. 30th, 8 p.m. Owned ar rat 4. @. MNAB, General Agent : wr ed « ‘ the Grand Trunk | the America Excellently steam heat modert lutely first Ass The app« are equal t coast Is made comfortable, safe and fast by using the Best Route Rates: $] to $3 50 per day Offers the choice of routes G. A. Sweet, Manage through a well settled country 3 DAILY TRAINS Vanco From Seattle oar uver f Chicago and all po Rogers’ Steamship Agency PHONE 116 Savoy Hote Cor, Fraser aod ow RUPERT'S PALACE OF COMPORT UNION S.S. COMPANY OF B.C., Ltd THE IROQUOIS POOL English and Amer The reliable steamer “Camosun” Twelve Tables Arrives from Vancouver! = SS every TUESDAY morning E ress Bowling Alleys and sails for Vancouver AND POOL ROOM every WEDNESDAY at 2 })) 4 acters 12 TABLES Best Fitted « : mm. he a ° § | 4. E. ROSS oe Gra Ave The “Camosun has the} >> , ae SSS —_ largest and most comfort able rooms of any steamer) — | on this route | COAL Rogers Steamship Agency | i Phone 116 Best on the New Wellington Coe. Coast ‘Phone 116 Rogers & Black CARTAGE and | LINDSAY STORAGE G. T. P. Transfer Agents Orders promptly filled Prices reasunabie. OFFICE H. B. Rochester. Centre St. Phone se | HAY, GRAIN FEED AND Little’s NEWS Agency SEEDS Magazines :: Periodicals ;:: Newspapers CIGARS TOBACCOS FRUITS PRINCE RUPERT FEED 0. —— Dealer Agents for the International Stock Fwd 2nd Ave. Below Kalen tsiand Club) yai onpers Prom!) ATT ati ne ” —Drawn for The Dally News dy “HO? WAIT LL, OU} GET Ho MEI WOUNT™ MAN i /