4

- The: advertising firm cavtying: “out
: ?
advertising udge

summary: “Our experience of the past® *
im “ decade. seems to indicate that business- *
inthe - -men are,going to be constantly faced -
! Pl iay i ‘oe with problems of limited recession pee
see increased a intel ethan “rlods. rare | —
“group .two:\in- - Its, finding cléarly shows that detri:
evgased. salés about: ‘45 ‘per cent. and. in- “mental. effects of. cutting” advertising
"are even more apparent in periods im-.

| group: three about: 55 per cent." a
| ‘Th: the ‘isecond = recession: period,.. mediately. following. ‘the ‘recessions
than i in n the depths, . |

‘group one inereased:sales.30 per cent; oie
reroup two, 20" ‘per cent’ and” group. —The Journal of Commeres.

PRINCE: RUPERT. IN _NEW. ROLE = So Syl Ee en

es* importance of north. route”

‘

By. HARRY: ‘LODER, ps Af-the: City of Edmonton wishes -
B.C, Eastern: Division Director:... to” partake: of: this,, ever-in-
of the Northern. Trans-Canada, renaing ‘tourist industry, The |

'. Route Assoolation.: \. erouter-via Mazelton to. Alaskn:’

. "out 350. highway miles off:
The nood of: another’ mean) of! ‘the: preaant galghway syatom.

: m yet i 308, ': Woa;.
provinces. : cares ‘more. ‘ape! alternate: route, with tho: purer
of tho Battollo N emorinl Tristi=, mov Hig’ on ‘Canadian Boll,
tute report. to the Alaska.Jn- ‘. Priiad Rupert, the olimax of
ternational Railway and High- the: ‘proponed: Northern: Trangei::
way Commission, : in: Seattle anada. Route, now. takes ‘on

Washington: oy: vik oer.
For, numbor of yoars,: resent ainge me, ane:
United States has: desire 6 an
rail-and. further ‘highway: con
nection with: Alaska, THa-pro-),
duction of this: technical-econ-
omie study, of , Ala
Northweat;.¢ ind: bring ver, |.
to mind’ that’ Northwest, Can-,."!
ada tan, frontier that: holdal:
mubh’ promise: for’ ‘the-fyture,|
both: from: an’ Anduatel: and

chambers of. commerce to. pro-
that. they follow. the ‘pattern: .

government, and designate the. .
Canada Highway No, 2. Naturwic

“Jocntion | suggestions for an Ale
borta highway, but it is: hoped
that, by ‘pointing: out: -theines

‘from Prince: George, :. ‘British:
,  orvtgee a 6. Ediionton,: ‘to’
sorviae:: ‘our. ‘dvore-Inoreralng;
“population, plus, ‘the. © future,

this, we may prove-to the, Cans.
‘adian Govornnient. the,,need ,,
for. an, immedit te Phorm
‘Trans--OCanadast m.
Princo Rupert?in. the: Avent to

. ol’;
pr valtr,fron tho Alaa
yanpadially.those pao-.
in rw a ve aot: thalr-deatinn-:
08, Men Anat, Panhandle,:
wie dite ferry. service: to start’.
with! g,yenrs, the provinao;.

arin, cee | thonce, south: ‘to Winnipog,

“TE WO, look. att
‘rolation, to: ‘thay:
“Alghiway ‘Commision’ fa the |

 

wy

7 ee ee mee ee ee ee
ee ee we ee ee ee ee i ee oe, ee ee

nada it: Gettiga:.t t 1 Alborto: is to.ros
"hae qd’ the | ,Opary «. calva, arty, mata if til
ae * worthaer Tyanst | |
Noute, front Mince Goorge :
- Snaper and’ uidmonton that:ts,

aera, enter: Ajaaka, anny wally3 :
and an; additional: 680,000: will
: vialt  orehort Canada,

 

ae

pose to the Alberta. logislature, -.

“ly;! ‘we, whoulive rr. British.
Columbia, cannot: make: anys!

“cossity’ of 'n highway. outlet

an, j

‘the: survey. finished its. report.on the
ision year and 3; een ch cut thefr findings with. this. very “Important, ’ ee

- From! ‘the. Toronto. Telegram:

a ‘undergrouiid’ ‘stations to’ ‘com>.
bat undegirable,odors is.interp
esting;

- possibilities.

highway from, Jasper,. Bdmone;
. ton, to Lloydminater as:'Trang=°)°

« touristi: ponalilitios;’ “by racing:
Mafoking nthe Most, wand.
ergy Will,

noxt:. twanty. ia 8 iz
he ani additiond) 880,000 :trave.

oe bnaod sd. pholoorapte of. th

“But: the’ law: doesn tigo™ far: enoug
bid: business: firms - companies: i
_ ber: of: stockholders: BE
“The . government's: rule’. ‘really : Means: aN" money, from.
“uhion coffers for the: New: ‘Party. “The: ‘New: Party: ds. the only “
group,- that. Or ganized- labor. is! silikely to Support.

out aback ened to of. ‘his. home.

when } ‘ne- Saw, truck make
., the turn at the intersection. in’
our block. and- ‘from it:slid four |
or five: large ‘sheets of plywood...

The » truck, , -unaware of its” .

a loss, sped on.

'S ‘parties accept ite.
would . ike. to see -it' brought. lowers . ‘ " -

“In British Columbia,. candidates: ania : ‘parties equired ©
~ to: tile an account, of how much. they spend . — but: there is: no
“gelling. 8

BC. Legislature, demanding’ to. know. how..much money :.was.. :

“yet.”
: Last: ‘time: ‘the: question was. asked, ; the. ‘government - gave.

an: answer: at the: very:end:.of the: ‘Session, . when: it was. “too Yr

_ late: ‘to spend: time arguing about it. in’ the House.

"Perfume parade

o> feo’ int
‘The: report ‘from’ Paris” that. iy si
“Borfurne is. to be’ wafted into: |
tors. . “ould... “remind |
‘pound, husbands. of -anniver-
. saries ys and.’ the: «need - to; re-
. member the events with ‘flow-
For . instance, . our. transit” ers,.
system: might: well: ‘consider. an.
"aromatic innovation. of two.
For those who! “just: ‘can't get. .
‘going without ‘that second cup.’
of: coffee in the morning,” and.
don't: get up in thie to beable .-
to. drink: it, !magine the pick |
Up. din heady’ seasonco, de, cof

and offers..unlimited

customers ‘they: now: ‘Have,
ically. offer’. short: bursts of.
burnt. rubber. and ‘fas: fumes’
asa reminder of tho..difficul-

’ tles of battling’ rush hour. frat.

‘fle ina private vehicle,

“The opposition. has a. question on. the order: paper. ‘of the. .

“spent, in the last campaign. The question: hasn't been, Answered 2 ,

-home-.

AS..0, means, of. holding the.

transit, officials : could. ‘poriod- |

a: little, Volkswagen. “It/-had; 5
* room to-drive around the ply Vo:

wood. Alter’ a: ‘slight © ‘pause,
that: is: what’ it did... ‘Then, to
~ Livingston’s’ pleased. surprise; -
ait drew over’ tothe curb, and.
the driver. got.out. ..

He: ‘walked over and started -
hauling. ‘the sheets of ‘plywood
off the .pavement. They were
big sheets’ and. heavy, While.
“he was thus engaged,- several.
other. vehicles arrived on ei-°
ther ‘side of the: obstruction, A
. truck, a’ florist’s: delivery van,
three or’ ‘four private. cars, |,

“From not:.one of them came |

‘a Single persons. to. assist, From
the Volkswagen: came the: ‘wife.

of, the: toiler to. help: him,.'A .

. pedestrian, with parcels. in.
his: ‘arms, Jala? them: ‘down: on"

the. sidewalk: ‘and: ‘stepped ‘out. :

to’ help, In‘the- assembling cars,
everybody. elae “sat fat, not’
pat: ‘and |
horns,

“when: we: “speak. of. ‘Cana: :

dian culture,” says” ‘Livingston, »
‘Gust what havo. we: in, mind?!

4 oat ere —

“RDITORS NOTR—Signed articles.
and ‘aditariaia’: eveditad (tn other! |
newapnpers .doasindt necersirily ver

fleat (ho. views: of. Tha Dally< Now,"

. “Love, the: ‘phoenix, a “

Views, Dn.

SF ene teeraw cad
’

oy ises’ even. now “hts

from: being: downed, ronoutieed,

“turned: out: ‘of town,
“wove, “the: phalanx, 4
“marches: ever’ so
“on ‘circumstance, defekt and:
“ ‘daily « “Woe :

 

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set chy tho British . Columbia: -

 

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o - Advertising, In. The. Dally: News: Brings Rosulte