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PAGE FOUR THE DAILY NEWS 4 mg

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TO ALL MERCHANTS
- MANUFACTURERS
AND BANKERS... .

| This is the way to BETTER BUSINESS

 

 

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. “Before there is any great upturn in volume of sales for manufacturers of
: trade-marked merchandise, there must inevitably be a great upturn in adver-
ie tising volume.

“Because, merchandising embraces every marketing process involved in getting
i a commodity from the factory to the consumer. Not merely from the factory
to the salesman. Not from the salesman to the wholesaler. Nor from the
wholesaler to the retailer. But all the way from the factory to the consumer.
Including all the in-between stopping-places.

“Merchandising is complete trade. Goods fully sold. Commodities taken to their
cash-yielding terminal. When this /asi step rounds out the procedure ... when
the ultimate user’s cash flows back through the channels of trade...and the
way is opened for repeat sales...then we have Business.” *

LS

HERE WE HAVE InHE EUVUIWUMmM:iC BasiS OF AVrens,.arn NG

For if Wwe agree that merchandising requires this completion of selling, so

that goods go into use and are used up, then we establish the place of

; Ht advertising as a business essential. Advertising holds its position because it

( ‘| : simplifies dealing with the public—as to effort, time and cost. It is an

) intrinsic part of selling at that last step which actually moves the goods into
consumers’ hands.

Advertising in the Daily Newspapers—if it is geared by intelligent and
trained men to do its necessary share in the job of selling —is an unchanging
dominant power —the most rapid, direct, simple and economic contact with
Canadian consumers. |

REACH OUT to THE CONSUMER

 

“THIS ADVERTISEMENT IS SPONSORED BY THE CANADIAN DAILY NEWSPAPERS

ASSOCIATION
(We Queted from Paul B Reust iw Printers’ Ink”