PAGE FOUR ‘HE DAILY NEWS ential aia
SS ————

TO ALL mH NT
MANUFACTURER
AND BANKERS ..

This is the way to BETTER BU SINESS

   

“Before there is any great upturn in volume of sales for manufacturers of
trade-marked merchandise, there must inevitably be a great upturn in adver-
tising volume.

“Because, merchandising embraces every marketing process involved in getting
a commodity from the factory to the consumer. Not merely ‘rom the factory
to the salesman. Not from the salesman to the wholesaler. Nor from the

wholesaler to the retailer. But all tae way from the factory to che consumer.
Including all the in-between stopping-places.

“Merchandising iS complete trade. Goods fully sold. Commodities takex to their
cash-yielding terminal. When this /ast step rounds out the procedure ... when
the ultimate user’s cash flows back through the channels of trade...and the

way is opened for repeat sales...then we have Business.” *

HERE WE HAVE THE ECONOMIC BASIS OF ADVERTISING

| For if We agree that merchandising requires this completion of selling, so
that goods go into use and are used up, then we establish the place of
advertising as a business essential. Advertising holds its position because it

° | simplifies dealing with the public—as to effort, time and cost. It is an
intrinsic part of selling at that last step which actually moves the goods into
consumers’ hands.

Advertising in the Daily Newspapers—if it is geared by intelligent and
trained men to do its necessary share in the job of selling —is an unchanging
dominant power —the most rapid, direct, simple and economic contact with
Canadian consumers.

REACH OUT to THE CONSUMER

ad

THIS ADVERTISEMENT 1S SPONSORED BY THE CANADIAN DAILY NEWSPAPERS ASSOCIATION

 

(Quoi from aad B. Rass ts Printers, Ink”,