2 prince Rupert DafJp r3cU)3 LtD. "' Wednesday, December 10, 1947 An independent dally newspaper cero:ec to the upuulioing o: Prince Rupert tnd all communities comprising northern and central British Columola. (Authorized as Second Class MalL Post Ortloe Department, Ottawa) a. A. HUNTER, Managing Editor. H. G, PERRY, Managing Director. MEMBER OP CANADIAN PRESS AUDIT BUREAU OP CIRCULATION? SUBSCRIPTION KATES City Carrier, pr week. 15c: Per Month, 65c: Per Tear, 7.00; Bj Mall, Per Month, 40c; Per Year. 14.00. Christmas Buying Trends HRISTMAS GIFT SHOPPERS this year are V. buying cautiously and practically with one eye on the zooming cost-of-living and the other on slimmer pocketbooks. Main reasons for lack of splurge or sales rush include increased cost oi day-to-day household needs, commodity taxes, recent customs restrictions and higher duties. Gift purchases are at par or below with those of last year while luxury goods are slow in finding homes. With only two weeks of shopping before Christmas this is the buying trend as generally reported in Canadian cities: One merchant said that, during the war, the stock phrase was, "I want it how much is it?" Tcwtay, its just, "How much is it? Gift-seekers are aiming at articles that were short during the war while investing in more practical goods such as clothing. NEWSPAPERS TOP MEDIUM NEWSPAPERS still are the top medium DAILY for conducting advertising campaigns, ing to a new survey. Moreover, newspapers '"'were chosen by a substantially larger percentage of those questioned than in similar surveys conducted in 193S and 1940. According to Sales Management, "better than half of the recommendations" of type of media to be used were for newspapers. And since the earlier surveys, "newspapers have increased in mentions at the expense of practically all other media." Results of the survey were compiled from interviews with 156 experts in the field. Those interviewed included sales managers, advertising man-ager&and promotion managers in the offices, of advertisers, and media directors and research directors in .advertising agencies. In answer to the question, "What advertising media would you use for test campaigns?", here is how the experts lined up: Newspapers 56.3 39.4 46.9 Radio ..: 21.6 16.9 17.1 Outdoor .' 5.6 2.2 4.1 Displays 5.3, 19.9 15.5 Sampling., r u...v- 5.2,- 12.4 9.7 Car Cards 3.6 , : 3.4 3.4 1 Direct Mail .6 3.9 2.0 Other.?. 1.8 1.9 1.3 'dm- Of all the things you wear, your expression is the most important. DR. NICHOLAS MURRAY BUTLER NOTED PRIMARILY as president of Columbia University, Dr. Nicholas Murray Butler, whose death 'is recorded, was an extramural man of affairs, taking part in local, national and international activities, ranging from presidency of the New York Philharmonic Society through candidacy for the Republican Presidential nomination in 1920 to a leading part in the movement for world peace. Trained in philosophy and education, he made his opinions known by voice and pen on almost every subject of public concern, speaking his mind bluntly and decisively and without reference to the exigencies of the movement. He was specially outspoken in his opposition to the 18th amendment and the Volstead Act, fought in 1923 for the adoption of a "wet" plank in the Republican national platform and, when that failed, carried the endeavor over to the 1932 campaign. On the latter occasion he predicted "the biggest political smash-up in the history of any American now living" if repeal of prohibition was not included jn the platform. The "smash-up" came with the defeat of Herbert Hoover. Repeal followed under a democratic administration, bringing to. Dr. Butler the gratification of having been an ardent champion .Of the change. World peace, with arbitration and conciliation supplanting war as the outcome of international disputes, was a cause that enlisted Dr. Butler's best efforts for many decades. The Lake Mohonk conferences on arbitration, of which he was chairman in 1907, 1909, 1911 and 1912, were followed by years of activity as trustee and president of the Carnegie Endowment for International Peace. After he became president of that foundation in 1925, he made periodical trips to Europe, opposing trade barriers and armaments and advocating internationalism,- , He believed strongly in the League of Nations and the World Court of International Justice at The Hague and advanced his views before conferences, in chancelleries and in parliamentary circles. But always he believed in the efficacy of edu-ation and educational methods to steer the nations on calm courses of peace and contentment. A3 he completed 30 years as president of Columbia in 1932. he said: "Colleges and universities of the world are more powerful than governments, armies and navies." Civic Candidates Present (Continued from Page One) with her on council. J. Ralph Morln asserted that he had no political affiliations and that he would support or oppose any measures "as I see fit." Alderman T. N. Youngs said that two years on council had given him an Insight into the needs of the community and suggested that the $143,000 re- j celved this year would carry the city until 1951 If properly handl-led. At that time the sinking fund would be paid up. "I have enjoyed meeting the ideas of the aldermen and the citizens and voting on them intelligently. We owe something to Prince Rupert in return for wha it is giving us. The Independent candidates are Independent, and will do a good job for the city LABOKITE AND INDEPENDENT August Wallin declared tha.t he "wished to see a more prosperous Prince Rupert, but there cannot be a prosperous Prince Rupert if labor Is dissatisfied. . "I am sponsored by the Trades and Labor Council, but I am Independent," he asserted. "The Trades and Labor Council has members of all political parties In it." I Mrs. J. S. Black said that La-' bor candidates were nominated; democratically and that they would "make every effort to. reduce taxation by municipal ownership and having the gov ernment assume responsibility for social service and education costs. She urged repair of, streets, lanes and parks In the city. Alderman T. B. Black supported Mayor Arnold In denying that she had influenced the aldermen in changing their Opinion on the, bus' franchise. He react a document which he said, had 'been drawn up in conjunction with Aldermen Ham, Brooks-bank and Nickerson which stated In part "that Mayor Arnold did not consult the aldermen men-.' tloned, or was consulted by them at any time In regard to the bus franchise" and it "was felt that, although, the council had previ ously agreed unanimously to grant a franchise to Veterans' Stage Lines, there was actually no unanimous Intent behind the action.' I "Because of the above reas- ... . . ons, he saicL. "I personally con- f cur In the Issue being reopened for clarification and I could see no. other alternative than a ref-1 wendum asking the electors to instruct next year's council whether they are prepared to' grant a franchise to anyone." Alderman George Rudderham declared that he had been on council since 1943 and during ' that time the council had "kept Send Personalized CHRISTMAS GREETINGS made from your own KODAK SNAPSHOTS Come In, and see samples WRATHALL'S Photo Finishing Announce withdrawal until further notice of service on Route 3 SS CAMOSU.N Vancouver-Prince Rupert. Alaska Last sailing northbound leaving: Prince Rupert Friday, December 5. Last sailing; southbound leaving Prince Rupert Sunday, December 7. Cm ses clared that the city Is now real- i sizzling" its demand for monoy izing a 40-year dream and. Is or rehabilitation of the streets, in need of good city manage-! The $143,000 was not obtained ment. He urged the electors to ' by the current council, but "by support himself and the other 'every council since 1943." independent candidates. I Pojitical affiliations, he said are no crime, c"' i nave inem ana School Board Candidate W. Joseph Scott congratulated ihe other candidates for puuim up their names for office ind appealed for support at '!' polls. School Board Candidate L George Dawes declared hlniscU opposed to Hooseveit Park . -.s a site for a new school and u: -'cci that a qualified First Alo instructor be placed on the -uf of each school. School Board Candidate A Dominato was not preser at the meeting. How to give TIRED EYES a quick rest MAKE THIS SIMPIE TEST TODAY EYtS t III ED? Soolba aad rfrah th-ai la seconds with two drops of safe, gentle Murine In each eye. You get QUICK RELIEF. Instant y u eyes freshei Murine's ski -ul t .- n j vredlenls cleanses and sooth' c . ere tired from ovn-cii ot oxpo sun, wind and dust. MURINE FOR YOUR EYES NEW ROYAL HOTEL ' 'O A Home Away From Home 50 Rooms, Hot and Cold Water PRINCE RUPERT. B.C. Phone 281 ' "P.O.Box 198 Send A Gift of Cash Use ROYAL BANK Money Orders m PRINCE RUPERT BRANCH ARMY NURSES KEEPING BUSY Minister to Soldier' Families! Some Get Into, Far North OTTAWA It does not follow that, because there is no war, the army nurses axe unemployed. As a matter of fact, they arc busv. Thev have endeared them- George Hills struck at Alder- L" selves to th. wives and children man T. B. BiacK, wnom, ne saia, ,! of service men men as as they they did did .. A , nlA k.J cilia iiaic mil,.. UUl, J. U"" .. iviuvui miiuiu mxu ucvmicu j. . . . trip 'ng , them Into city busimss. first choice on the aldermanlc board. Alderman Black, herald. " -""- als or Conservatives but they was one of the council mem, bers whom Mayor Arnold had are a unit ia spite of their cln.ms -dressed down" for lack of at-fto Independence." . tentlon to the bus franchise SCHOOL HOARD deal. Yet he Is now one of tho cNl)il)TES men whom the Mayor wants clnatlng and inoculating, curing colds and patching up. cuts and bruises, she is generally looking' after the welfare or all. children of pre-school and school age. If mother Is sick and In need of medical care, the army nurse Is the first one she visits. A few nurses have even fol- to. lowed the army into the fastness soldiers themselves over- . 0f the far north where quite of ten their patients, in addition to Todav. at camDs all across 1 Personnel are Indians and Canada where families of ser- vteemen are living in married quarters, it Is the army nursing I sister who is looking, after their 'health. Pre-natal clinics, vac- V V veryone Slipp Eskimos. Eight are stationed as Whltehorse and three are at Prt Ddisht your FAVORITE ,witI the n, , mov Sit P nf v 111 nit , nii f k ... "viir VMC- stylcs( Please all am cJ t'ct slipper idfts hcJ uuvt. onurcniu. g Try a Dally News Classified Ad W hA 1 I ARE YOU A PROBLEM J Jh Ju I DIAMOND BUYER? 1 r m n,n wnnt vnnr ear lust for a minute w itUBM Hi u , v3 Iortwv I i VJ I ri ll We want to tell you that this store is fixed g "ur h V.7-'v n cnit vnn nn matter how much you, wish to pay. L-X V v A Also we handle nothing but standard stones --fully tested. I S I We want to say that our diamond stock Is B lmVf5? ISSl 5p very carefully chosen. I fe . That'll is now extra large, and that dla- I $ -Hiji ff .iam. tfgrTl U monds will soon be hard to get on account of the g xflL f I TteTW'5,,?W i' mm 1 new regulations. 1$ VSjfcJi V Ml 2 i-V r . Prices from $25.00 up I ; IS LS I PSffl IF You Are Particular I Painful ZMjtS THEN CALL I'S FOR AtX lm3) 1X0 1100 ' rrr'OVS.'Nfci-tt, yolk p l it m n t v r. an u ZVYf 1 Prince, Rupert Plumbing and Heating Vr( f Second Are' and Seventh Street PHONE 103, , V ?firrl ... I love x Christmas shoppinc is no .r(Jlem for me. I nave myself t!mc an.l worry . . . peas frirn.ls an.l relative out of town. My secret? I send Royal Hank Money Or.lers for whatever amounts I wih to ftwn.1, an.l mail them off v,ith pmonal notea or Christmas carJs, wishing them all the Lest. This way they get the things they n-ally want. An.l if I'm late, I can alwaya nen.l my Money Or.lrrs airmail. In a ust iiunute emergenry, the Itoyal Hank will always Kcn.1 my "gift of rash" hy ire. Don't let Christmas shopping get you .low n. Try my Mmple sohitioa. It p-ascs everyone. Your nearest Lranih will help you. IXnyal Hank Moruy (h Jura ciin In unci to srrul a pft of ca,h f the UmleJ Suites or liriuiin u WJ anywhere in CaiiaJa. A. PLATEN, Manager I v V V V V M V V DtH'XE TANK MODEL (with ' attachmentsk . With and WithoJ Hoods, in all su "'fo0ndatk1 GARMENTS STYLED BY NATTOl RIVAL AND LE GAXl The carat that n diffetr JUST IX Bij Ordeil WONDER BRAI SATIN AND NU0S STOCKINGS New shiomcr W'J shade C ANNFTTF MANSEl I 1 I 1 las I UPSTAIRS IN STONE BUILDING Emeu Cleaner DEL.l!Xi: UPUIGUT MODIL IWlth poUsher attachment MASTER IIPRKJIIT MODEL i prices 109.51 89.5 993 ALSO FL00R-0-MAT1C The machine that Scrubs Vaxes Polishes Price $99.5U No Increase received on these Items as to change without notice). Buff sublf'j