I'., PAilK 'WO. The Daily News PH1NCK HUPEHT - BRITISH COLUMBIA. Published Every Afternoon, exc9pt Sunday, the Prince Rupert Daily News, Limited,, Third Avenue. II. F. PULLRN, Managing Editor. SUBSCRIPTION RATES x City Delivery, by mail or carrier, per month ...... $1.00 By mail to all parts of the British Empire and the United States, in advance, per ysar ... . ......... .., '. $0.00 To all other countries, in advance, per year , $7.50 Advertising and Circulation Telephone - 98 Editor and Reporters Telephone - - - 86 All, advertising should he In The Daily NewsiOfficc on day preceding publication. All advertising received subject lo approval. Member of Audit Bureau of Circulations. OMl.Y KDITION Is the best for canvas boots and shoes, belts, etc. Just try it 1 in Thursday, July 17, 1921. Importance Of Advertising. . (t The importance of advertising in accentuated by the fact dhat last Sunday in the London churches at least two clergymen n'cached about it, Ihe special occasion being the visit of the .advertising men of the' Empire lo Wembley, j Advertising is now looked upon as one. of the modern developments and is used in almost all walks of life In Ihe animal eWorld the male advertises his charms by special decorations, Ibis being, especially evident in birds where particularly bright jfenlhers adorn the male bird. Among mankind women advertise by artificial adornment. Politicians are always advertising and so are labor leaders, religious lenders,- and business leaders. When the Bolsheviks, took charge in Russia, one of the first things they did was to seize the newspapers and enforce the publication of such news as would advertise them and their doc-Urines. Also they used the schools to advertise their peculiar genets and principles. ' Durinar the wurld war every counirv used advertising to a , - -. - - - - - J w jgreat extent and much of the war spirit was kept up by doing o. Where is scarcely a walk of" life, where advertising may not lie Jiseful. jio Wonder The Businessmen Use It. S In view of the usefulness of advertising in all the phases Vf lifei it is no wonder that ItiisinesstUen have seized upon ad-"verlisitig as a means of putting before their prospective customers the desirability of purchasing their wares. Most progressive merchants are advertising today 'and they find it pays. tEvery large. departmental store keeps the public informed of its special offerings and with good results. One new customer, "means a great deal to a businessman. If advertising gels one, jh'nt one sometimes brings several others and the movement to-jvard business building goes steadily on. Nothing succeeds like Success ami the merchant who does the business is the one to whom the. crowds look. Newspapers As , . Useful Media. Newspapers are used a great (leal in connection with advertising. It is part of their business to sell space lo (hose who "wish to buy. Yesterday this paper sold" a space on the front page to' Mayor Newton lo publish his challenge to Alderman Collar!. .Also space is sold to merchants',, politicians, or any who will buy, as long as the object is a legitimate one. Publishing a newspaper of the size of this one here costs nearly four thousand dollars a month and it is only by selling advertising that il can be kept up to its present stale of efficiency. Circulation Is Guaranteed. The circulation of this newspaper is absolutely guaranteed Anyone wishing to check up the figures may do so at llm office fit any time. Twice a year they are; carefully checked up by n pureau of tialinnal advertisers when subscription receipts are produced, paper receipts checked and every possible means taken lo verify the figures as published by us. J leslerday Ihe circulation of Ihe. Daily News was 1801. The press run was 1801. Of this number r:i5 were sold on the s.iLyls r nt local news stands and are all considered lo be street sales. This in itself is a large circulation. Part of the edition goes to interior towns and to tbe towns nnd camps of the district along the coast. The paper advertises Prince Rupert, its ijierenams and people and also its roimuernnl advantages. Tin newspaper is Ihe best advertisement tbe city has. II also might prove to be the worst advertisement. U records the doings of the townspeople and what lliey do is an indication of what kind of town this is. All this proves that' it pays lo advertise, whether il be tbe cjty, the climate, the business, the bank, Hie church, the sport, "i I'uiiiKiii principles. NUGGET White Dressing A subititute will dliobpoint you. XANV5 BOOTS A WQnJtf i 1 ' - v PIED PIPER IS CLEVER YARN Picture to be Shown Here at Week End is by Tarklngton Jack Malone, who has follow ed Ihe sea for a living, is especi ally popular with the children of tne New England shipping town of Oldport. Up is their "Pied Piper." Arriving home on Ihe S.S. Langlaiiil, ho meets Patty Thomas, the pretty ' school teacher and daughter nf the mayor of the town. Charlie Crosby, second male of the Langland, always has claimed Patty as hi girl, the rivalry between the men becoming rather acute. Charlie pains Ihe disfavor of Capt. Clarke for hi? drinking while ashore and .lack is promoted to his position. Crosby shows his resentment by, trying to brain Mnlono with a boat hook, but the Captain sees the move just in lime to ward off Ihe blow with his arm, which is broken by the impact. The Langland Founders A great storm is encountered at sea and water gets into the ship's boilers. Jack, with the Captain disabled and drinking heavily lo forget his pain, and with Crosby in irons, decides to release the latter; he needs every man. Hut alt of Jack's hemic efforts cannot save the Langland. The Captain and Charlie get into life boats while Jack and Ihe engineer succeed in launching the last boat and are picked up by a tramp steamer bound for Samoa. In the meantime, Charlie returns to Oldport and spreads the report that Jack and the Captain were drunk and that he tried to save the ship and couldn't. The townspeople turn against Jack and Capt. Clarke, that is all save Mr. and Mrs. Malone and Patty, whose heart has been won by Ihe loveable. Jack. The children, too, continue to love him as before. Upon his return, Malone endeavors to bring Clarke back into the good graces of the community and finally lands him an other ship. When he goes to the captain's room, he discovers that he has gone to the town's inly bliud liger with Charlie Crosby and has been there all night playing poker. Jack accuses Charlie of getting the Captain trunk there, is a fight andj Malone gives Crosby a healing. Jack In Bad . While he is taking the stagger ing Canlain lo his room, many' persons see him. There fs a buzz of excilement. All believe that Jack and Clarke are drunk again. Even Mrs. Malone and Pally are terribly alarmed. Mr. Thomas and several of Ihe leading citizens hold a meeting to draw up an order that Capl. Clarke must he driven out of town or go to jail. Charlie's father rushes into the gathering aftd tells Ihe committee that Jack Malone has as saulted his son. This brings an order for Jack's departure also. Truth Will Out When Jack arrives home, his father tells hinr that he has been drunk and that he will have no thing lo do with him. Jack pre pares to leave on the ship. He slops lo say goodbye to Pally. She also believes he was in disgrace and Jack tells her that he will never come back to town now thai he knows that she does not believe in him. After he leaves, Ihe children Malone had sent In Pally with a box of candy arrive and tell her thai Ihey walked home with Jack after he had taken the drunken man lo the hotel. This opens Patty's eyes anil she sees her mis- lake. She (pIIs her father. that they have done JacK a grave wrong. An effort is made to stop Jack. Just as, the boat Is leaving the lock, Pally rushes down lo Ihe water's edge and tells Mialnne lhat she knows he s guiltless and thai she will be waiting for him. The ship moves away with Patty throwing kisses n Jack who returns thenv promising an early return home. The story is written by Honlb Tarkington. Ten Years Ago In Ptince Rupart July 17, 1924. Mrs, W. II. Vickcrs and daugh ler left this morning for Vic toria. They will lie absent a month. . W. J, McAfee of New Hazelton THE DAILY NEVB. .ThurjaytfJuly. fj, 1024. PLAYER left l)iis morning for Los Angeles, where he will spend a holiday. Mr. McAfee has not been in good lieallh lately. - Dr. Stanwood, a well known mining man who has been superintending some operations in Ihe Oniiueca count ry, came oul this week lo do some assessment work on his Copper Hiver properly. He will return lo Ihe Omineca later.- - - - The learn from the Civilian Rifle Club, who are going lo Vancouver to take part in the rifle matches, leave here on Saturday on Ihe Princess Alice. i The Man in the Moon SAYS;- OH, Pull, Pull! The Prince Hupert moforhoat Club is going lo hold a picnic soon. T II I S church union move would beat the devil, wouldn't ' Perhaps1. . . . IT is difficult.' for a vone-cylin- der man lo hum like a six. A STENOfJIlAPIIEii ls heller I ban a wife because she is nutrv careful in expressing her opin ion of you. She does il. of course, hut not )o your face. .- r- OPPOHTUNITY knocks but once, but some of Ihe engines at Cow Hay are like the members of the Loafers' Club, Ihey knock all Ihe. time. THE only things (lie girls don't do is chew tobacco and keeji culm when a mouse run across the room. 4, TIIEHE are three , things any man can' do, run a newspaper. spit straight and criticize, the Government. ACCOHDING to those who .si! on the bleachers,'' Ihe blindest man'in the country is the um pire. IP Japan 'goes on importing high speed cars she will soon he in a position lo dispose of her surplus population. BOAT ARRIVALS C.N.R, steamer Prince Hupert, Capt. I). Donald, arrived from Vancouver ami waynorls at 3 o'clock yesterday afternoon with Tonight- Tomorrow Alright NRTtkUH atop tick htadaeh. rliv bllieu tltekt, ten and ratulit tha allmlnatlva organa, mka you f Ml Una. "tUrThan rills For Uvtr Ifta" a heavy passenger list. Passengers debarking here included .Mrs. Cameron, Mrs. Khurne, Miss Thrasher, .Mrs. Anna Hoss; Mrs. Joe .lack, Mrs. F. M. Whitlow. Miss K. G. Scott, T. P. Hyan, Mrs. J. Swauson. Miss Warren. Mr. Jelh, Mr. Hiblrelh, F. H. llarliiey. Mr. Marsh, F. W. Ilogahoou, Miss Allen, J. Heck-wich, P. SeharfTe, M. Sparrow, I.. Carson, Mr. Hrelhock, J. O. Donnell. Mr. and Mrs. l.uthie, .Mr. and Mrs. Ilurgess, L. Mayne, Mr. Franks, Mr. McArdh-, C. H. Hrown, J. S. Mcpherson, Mrs. Collins, K. I). Kraser, A. C. Knight, .Miss Jean Hamilton, C. I'rederickson, Mr. and Mrs. J. Fryer and child, Miss Marker. C. II. MctJracken Jas. Henry. Master Henry. Miss Vielh, Miss II. J Turnhtill, Miss A. McDougall, Mr. and Mr. Paget, Miss .Snicker. Miss Hill, Mrs. Pierce, Mrs. Du IT," Mr.' and . Mrs.f Wad e, Kellel and two children, Hughes, Miss l.axlon, Mrs Miss Caw-thorn. Mrs. P. J and children, Mr. ami Mrs Wilson, Mr. and J. II .l!olh. Mr Fleming, Mr. ami Mr. Miss ami Hyan J. B. Mr. Gilchrist, . Fairies., A. Mrs. Goule. II. F. (Joule. Anyox Passenger passing through on Ihe steamer In Anyox included Mrs. Ilenudin and child, Mrs. J. McDougall and child, Mr. and Mrs. It. Huck. S. Mc- Kiunon, Hev. J. IS. Gibson, Mr. Foggo, J. Taylor K. Anderson, G. H. Ferguson. Master Jos. Henry, S. Henry, Mrs. C. (i. Cof-fine ami Iwo children, K. D. Fraser, Mr. Scullion, II. K. Ker-gin, it. J. I.iscum, Mrs. Barnes and child, Mrs. W. B. Wood-wort li, Mis.'C. Neilson, P. A. Davis Mr. and Mrs. Muir. J. Ilogaboon, F. B, Hartney. Miss A. K. Chisliolm, Mr. Meehan, Mr. Marshall, Mr. Hohinson, A. G. Mcintosh ami Mr. Oumcron. C.N.R. RADIO GETS NEWCALL LETTERS WINNII'I'.O, July t7-Thrnugh Ihe courtesy of the French CoU onial Office and the government of Morocco, Ihe Canadian National Hallways have come into possession nf the. radio call letters of the Moroccan govern ment, ami commencing today mrse run leiiers win ne adopted by ail Ihe radio stations owned or used by the Canadian National Hallways when the system is broadcasting. The radio call letters of Moroccan were (CN. To these by special permission of the deputy minister of the department of marine and fisheries of Canada, (lhe Canadian Nallnnnl Railway, will add I tin Idler (H) and Ihe Ifirst, letter nf the name of the city from which Hie broadcasting is being carrie don. This means thai the Oltnwa station which has heretofore been using the call letters (CKOH'i will in Tutore use Ihe call letters (CNItOi. Similarly the oilier stations will follow suit. Whatever station Is used in Montreal by Ihe Canadian National Ilailways, will use on these occasions the- call let ter (CNHM). Toronto (CNJIT', .Winnipeg (CNHW). neglnn (CN- llhV'. Saskatoon (CNIlR), Cnlgary 'CNHC), Edmonton tCNflW, ami the station lo be erecled at Vancouver will be (CNftV). NAVY GUT CIGARETTES "Delightfully Cool and Sweet Smoking." A little higher in pricer but what a wonder ful difference a few cents make. i J KODAK SERVICE jpdii.jm Wo are. now having our Enlargements made on the new 1.5 Fast man enlarging machine, which givis Mip best possible picture from your negative and Hie price is low, loo. See sample en largerhenls in our window J'jlms left in our siore before noon, will In developed correctly, printed pro perly and read (or yun by six o'clock the same day We have Kodaks, Brownies, Films and all Accessories. ORMES LTD. The Rexall Store Phone - . 200 and 82 Canadian National Railways Prince Rupert DRYDOCK AND SHIPYARD Operating Q. T. P. 20,000 Ton Floatlpg Dry Dock Engineers, Machinists, Boilermakers, Blacksmiths, Pattern makers, Founders, Woodworkers, Etc. ELECTRIC AND ACETYLENE WELDING. Our plant is equipped 10 handle nil kinds of MARINE AND COMMERCIAL WORK. PHONES 43 and 385. I his advertisement is not published or displayed by the Liquor Control Hoard or by n,0 Government of British Columbia,