As an advertising medium lite Prince Itupcrt Daily News i:ts a wide appeal. Not only is it read by the people of Prince 1'iipcrt, many of whom look to it for mercantile guidance, but it caches snl to the country districts where its arrival is awaited ith eagerness. The mining camps and the towns of the interior !ok to it for the first news of the outside world. Prfnct JBttfiert people who wish to reach the surrounding :' ;Hcts fhid there is only one medium, that of the Daily News. II is better and cheaper than any other advertising medium and ; - in be&pemlod upon to bring results if anything can. Past ail Present In the pagt when only about 1500 papers were being sold, advertisers in the Daily News claimed they got good results from (. itside points as Well as in the city. During the present year lc circulation has increased over a thousand, and the appeal to .ulvertiscrs is consequently that much the wider. Wisdom of Advertising eep Goods Movk Vsry fw merchants seem to realize the cumulative effect of advertising. Kverv new customer secured is worth a groat deal nd this new customer becomes an advertiser foi oincrs, if he is veil treated. The newspaper not only brings customers direct but prepares the way for the spread of business by personal contact. The advertising manager will be pleased to talk this matter over with prospective advertisers and show them the newspaper's mailing list. V THE DAILY NEWS Pria:2 Rup ;rt - - The great advertising medium for Northern and Central 1 British Columbia. - .... 1 ... ! it. - 1 1 went coast of Vancouver Island, : yenteraay anernoon in me scnuui gave an interesting address at hall, a social following last night the Kotary Club luncheon yester-! being also well patronized. Mrs. dv on the' Pilchard industry of'OHer Besner was convener for the west coast. He explained that ! both events, being assisted by i the pilchard resembled :he herring and were found of i Vancouver Island in vast numbers in the summer time. There were members of the Sardinia family and the young were packed an sardines. They were taken chiefly for the oil and meal which was secured. 1 In order to show the growth of the industry, Mr. Finn stated that in 1917 the output of fish oil 1 was 44,000 gallons am the total was 2,:5S,04Hi This was largely from stations. The fiih were caugh' lets in purse seines. ( 180 tons is reported, being loaded into b; r scows. It was found r. ,the the INSTITUTE WlW in 1027 trillions, i pilchard the ir.-haul of catch and that there. Lact yeir most gf the meal -' P. was chipped to Germftliv for foodlcf1 purposes ba4 it wa found to be indigestible and tfck '.year very little was yoing theap.: The'fanlt was supposed to be UJ e drying in mirnara waiirnav irmnt u quarter of a poand Mas man as a million and a raster were! used at on reductionlnent in a day. As tlire were 2j3lanU of varying size, the tofaloRWkt ias t about fifteen million fisrl a by ; The life history lh pituiwrdj was now being studied. It wu 'hought that they were deep' wMer spewnerjg. THOU come to VincouverialancI to spawn. Sometimes road ere! were i. I O.tt ! .. I 1 I iicrimi slaw, oaiieripu ore innux "it i Wished ct some of the plants and pilchard were being canned. Mr. Finn paid there had been a ?rimble to 'nvest in the pilchard -eduction but he expected to see he industry make l-as profit and Vcome stabilized. EELDATTkMACE monthly ntttn of the TftO Worm r.'i Institute wi held -( Tuesday afternoon tr the Tpitvc: TamRtc sod ww miiam cm by Mrs. iua. pmi-5nt. j$ Tb NBl&MtMa at !iri. ,' .;T. V. Brcaka M ytr-pNsldnt wir"ccfptd ad Mrs. J. VOonnell wMMpoUttsd to fill tae varatMs;. Mrs. UeOorreil tw a tbe rtculU ob'i tnd at the Mam amjI r&'.la M.iHa ftUte all Lhroqou mak and Mrv Ocorjt H!pp, far tae month. -i jft'ipr -SC. A report was aude on thetils C tae teeUtate during fair, jfey ai tip- Twr wi ivrtt'fjrV. tutjr twerte tae'fa'.r r-wi tt raipf setting thg from the rUerln. ' . IviUowtaf tr bui:i"iii "'Mfl Mr I. H Btrtmr rd n -rHM ptfr OM MttMUon i id Better Sr-OOp. ft-r &leb tW wm Mtved hy IMl.'X. 1 t. British Columbia I f Or. Alexander rnor. IIKSVgR 111 ' K DENTIST Mrs. J. J. Gillis. The following ladies were in charge at the tea: Home cooking Mrs. Wilfried Gratton and Mrs. J. Arthur Smith. Tea room Mrs. B. Curtin and Mrs. W. H. Kinkade, pouring,! and Mrs. J. C. Brady, Mrs. J. Lome McLaren, Mrs. William Bras. Mrs. Sidney Batcher and Mrs. Louis Amadio, serving. .':t.hier Mrs. George Holmes. During the afternoon Miss Uuch Hilchey sang vocal solos, hi comp.tnied by Mrs. II. C. Fraser. Miss Krmy Zarelli and Miss Mary O'Brien grave piano selections. Cards and dancing were enjoyed i.t the social in the evening. fish were not coming into; Prize winners at cards were: Inlet any more so 'he boats Bridge Men's first, Pat Voyer; hnd to go outside for th m in the men'. consolation, Harold Pon-rough waters of the PaHiic. juer; ladies' first, Mrs. G. E. Gu-The fo-ocetw Mick; ladies' consolation, Mrs. A. Arriving tit the plan' :-e fih!At'" wre put into storage M.-'s an- fed into a cooker, the co ij.ig laming about 20 minutes. F- im ihere they went to the pres v. 'n, re the juice was pressed out, this lieiny chiefly water and oiir The rr.enl was pot t'irou?h a Arye- from 150 to 100 fet long and tl i - station was parti ularlv intonated in the drying process and it w thought some imp 'ovementji cojisi 1 be mnde Whist Men's first, Mrs. L Lrsen; men's second. Mite N. UeMarco: ladies' first, Mrs. D. I) McDonald; ladies' consolation. Mrs. E. E. Yager. The attendance priie was won by Mrs. Norton and Mr. J. C. Brndy was the winner of a tray cloth, holding ticket S. Music was supplied for the .rcinjr by Al. Smail's orchestra, J !'-e- r.'e its were served in hr ti.e direction rail. FIRST PROSECUTIONS UNDER NEW CITY BYUW rivr IVr nns Jo Go With Warning VnrHng One Man Flaeti $5 Under M.V.A. First prosecutions under the recently reacted city parking by law were made in city police court this morning before Magia Tia McClymont. and. it being the first appearance of all those wbo ware charged, Homer Clay, Frrnk Da vies. Walter Longwill, Carl Halveraon and Fred Catser- trig. A second charge against Clay allowing the motor of his car to run while the machine was unattended, which ia in contravention of the Motor Vehicle iAct, resulted in a fine of $5. 16Jc and aJ'an Price Was and 8c ll.Sc rrv iMtuttutv. Mr. McOfeaBaO i. halibut was sold three American pcrtwi mueh r- thtuiwri, iiioMt among vessels disposing of 58,600 lbo the chtMrsn raid ear te . Wit by! at 15.9c and Tc and 16.3c and 7c nether year zArjsy man wrimh to while two Canadian boats n- Wlfi1 14'8C and H,t. snmn 1! tbpert of the teerat r.tal. aHint ana rsportte ht i.lf-f American eanws tar xry ruri eat batag owrted on HALIUUi PRICES RE LOrVER AT EXCHANGE Hii-h American Rid of Day Was 7c While Top Can- There wi a drop in prices at Oft Vlcili ri!vnhnntTA fViia rnnrnin? KiMAr.A tS.9e and 7c. !ms S,5O0 pounds, Canadian ?i. h and Cold Storage Co., 15.9c wI Tc. . Canadian Cape Benle, 29,0(K) pounds, Canadian Fish and Cold Storage Co.. 14c Mrf 6c. Pr; eri y A., 15,000 pounds, Kir .,1 Fish Co., 14.8c and 8c. L.TO MEMBER OF PAiJJAMEHT IS NOW I N ENGLISH BARONET Iji n H Al.T,. England, Sept. 21. .iltl Mosley, 54, died today, h ! 'o the baronetcy is ..(! fin a Id Mosley, Labor M. i ehwiik who married ; , I : ('iirziui. second h'-r if the late Marquis Cu r.on. MALKIA&BES isnetterihan ordinary brands y against the present system of scohol text books first, on the grounds that the use of some of them are too frequently changed, and second, because of the ex cetsive cost of same. The feeling was expressed that the books Mr I. V B.. LABOR COUNCIL ON TEXT BOOKS Urges that Government Print Them or Supply Them at Cost to Pupils Number of Matters Before Meet Ing Last Night. S. D. Mac-Ir.nald in Chair. At last night's monthly meeting of the Prince Rupert Trades & Labor Council a strong resolu tion was passed protestf ng i ter. should at least be printed by tht Calgary today, provincial -printing department and the suggestion was nlso made McCnrmick was master of ;as an alternative, mat tne dooks mo.!H." and Miss E. Roberge.b purchased by the schools and ided at the door. Refresh-j 80,(1 to the PUP at cost The at midnight resolution or the local council of Mrs. Car- P1 be submitted to other Trades & Labor councils in the province as well as Parent-Teachers' As sociations with a view to receiving their endorsation. Under present conditions, it was said. some workers from taking higher education. A report was received from the Labor Day celebration committee on the recent celebration which was one of the most successful, from every standpoint, the council ever held. A neat balance has been left over for the treasury. The council decided to purchase twenty-five copies, for distribution among delegates, of a pamphlet entitled "Family Allow ances, a treatise on economic matters, by Leon Lebel, F.J. A communication was received from J. D. McNiven, deputy min ister of labor, in answer to a complaint that had been made the matter of conditions at the Premier Mine. There was a large attendance of delegates at the meeting which was presided over by S. D. Mac-donald, the president Meeting went on record protesting the holding of positions by married women when single women are looking for employ ment SUCCESSFUL WHIST DRIVE AND DANCE BY ORANGE LODGES Ladies' Orange Benevolent As sociation and Loyal Orange Lodge -it.i isma .. nu ' onened their social season last night in the Metropole Hall with ; a very successful whist drive and dance which was largely attended. There were twenty-two tables of whist and prize-winners were as follows: Ladies' first, Mrs. Wright Davies; ladies' second, Miss Doris Webster; men's first, W. F. Cameron; men's second, Fred Boulter. The $5 gold piece offered for the lucky admission ticked was not claimed, the winning number befngVSTG, After cards, refreshments were served and dancing followed, music being by Dave Eastman's orchestra with Mrs. J. S. Black at the piano. Vic Houston was master of ceremonies for' cards and J. A. Teng, for the dance. II. Mnhaffey presided at the door and the committee in charge con sisted of Mrs. John Murray, con vener, Mrs. Mahaffey, Mrs. R. Anderson, and Mrs. C. Tntft Strttt, Vinouvr, Siy "I hy been In Vineouver twenty-nine yir and h tried til it. Bk Powderi ind h found nan to cumurt for QUALITY tJ PURITY WITH IIALKIN'S BEST BAKING POWUtK." (Original letter on file) 4ik 1 PAGE F1VB v. VptefnU8rT!I, 1M8. TIIK DAILY NEWS CHOCO Try MOTORING at once Hain or Milk, you'll like it. ROWNTREE& LATE . Ham or Milk Chocolate ivilh Almonds and Raisins AS AM ADVERTISING MEDIUM TELLS ABOUT THE PILCHARD Industry Flourishing on Weal Coast of Vancouver Inland Sayi'm II. Fi inn I), ft Fjrtti, 'head of the ioca! Fisheries Experimental Station, who recently returned from the TEA AND SOCIAL ARE SUCCESSFUL Catholic Women Entertained Yesterday Afternoon and Last Evening Under Mrs. Res-ner'B Convenershlp The Catholic Women's League held a successful tea and sale WILL FIGHT EXTRADITION So Says Lawyer Defending Young Northcott at Vancouver VANCOUVER, Sept. 21. That Gordon Stuart Northcott had declared the charges of murder to be all lies and would fight extradition to 4he bitter end and had retained him as counsel, was the announcement made today by Frank Lyons, Vancouver barris- Lyons said that Noithcott had told him "The first of these lies will be exploded when Winnifred is produced today." Winnifred was taken to mean Mrs. Winnifred Clark, sister of Northcott, who was located in SEARCHING FOR GODFREY OTTAWA, Sept. 21. Possibility of other planes being sent for the-Godfrey party missing in the Peace River country since Sunday the high cost of text books prac- J indicated by officials of the de- ticaily prevented the children of bailment of National Defense. Capt T. Mercer of the R.C.A.F. has been despatched from the Ladder Lake air base in Northern Saskatchewan via Fort McMur-ray and Chippevyan to follow the scheduled route of Godfrey's plane. A motorboat may be sent along the Peace River to search the inlets. Increasing anxiety i.s 1 being felt by the department Ling the Tailor Phone 619 Clothes Cleaning Price List like this is worth keeping in mind! Ladies' or Gentlemen' Suits 'steam pressed 75f Overcoat 7ftt Trousers il&t Skirts 85 Boya' Suito 50f SUITS, Dry Cleaned and steam pressed. ijtt.UO Overcoats $!.0 T routers 73 e Skirts 7.V Boys Suits $1.00 Also Ladies" Fancy work al reasonable rates- We call for and deliver to all parts of the city. Our Special Low Price on New Suifs Made-to-measure Continues still LINDSAY'S Cartage and Storage Phope riS Cartage, Warehousing, uid Distributing. Team or Motor Service, j Coal Sand and Gravel We Specialize in Platm md Furniture Moving.