hi ' I ' . f ' ' 4 .11 l-. lit .11 r New, Price Old Price Reduction ...$540 $580 $40 Phaeton .,,.$550 Standard Couple. 5 . . . j. '. ... .$620 .... SportCoupe....:....,.-M.. Tudor Sedan ,,. .$620 " ForSpr 3-Window Sedan ....... $775 . i Town Sedan....... $835 $595 $710 $710 $680. $810 $885 $45 : I '"' $90 m i $60 y, x$ $35 wl $50 ODAY Prices of Ford Cars and Trucks Will be Reduced The Ford Motor Company of Canada, Limited believes that basically the industry and of the country are sound. Every indication is that general business conditions will remain -HJR prosperous. 3 We are reducing prices now because we feel that such a step is the best contribution that could be made to assure a continuation of good business throughout the country. . tl ..:t'.-f wan. c .'. U. iiiirlJ ?Jf)i bMtf-wnq 'N.I? . . .-..- W.t: -"lie; I,. .: ,KOH Jflf.m Following are the new prices of Ford Cars and Trucks: Model ' .',;.. . - -j - Roadster Model New Price .-- .Cabriolet $790 Commercial Chassis . . . , ? $435 Light Delivery $525 Station Wagon.......... $810 Taxicab v, .$895 ;i"De Luxe Delivery.,. $675 Truck Chassis $645 (-4 vjn ,, .nt jmzt 't Old Price Reduction $815 $25 $450 $15 $545 , $20 ' $890 $80 $990 Jv5$95 $735 $60 $665 $20 . 1 THESE PRICES ALL F.O.B. EAST WINDSOR, ONTARIO. TAXES EXTRA. . ; It has always been the policy of this Company to pass on to the public as rapidly as possible the advantages of quantity production and newly developed manufacturing efficiencies. v fc FORD MOTOR COMPANY OF CANADA, LIMITED