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'...'iilfaiiOlf.;
b'l
aily
Tofa
Circulation
Canadian
Daily
Newspaper:
SHE
daily
newspaper
is
the
most
powerful
advertisings
rorce
m
anaaa
Decais$";
it
is
more
closely
and
intimately
linked
with
the
lives
of
Canadian
men
and
women
than
any
other
advertising
medium.
The
daily
press
enjoys
this
unique
influence
because
.
it
has
no
rival
in
the
service
it
renders.
Of
all
vehicles
of
advertising
the
daily
newspaper
alone
fills
the
basic
human
need
to
be
informed
of
what
is
going
on
from
day
to
day
to
know
the
news.
2,112,605
Canadian
families
98.5
of
the
total
number
in
the
Dominion
buy
and
read
daily
newspapers.
To
these
families
which
comprise
every
class
of
occupation
and
every
range
of
income
-the
daily
newspaper
is
an
indispensable'
part
of
the
da
s
activities.
Its
arrivM'
'is:
looked
f6!rjyard
to
everyKdk
It
is
always
accorded
a
warm
and
hearty
welcome.
Its
absence,
even
for
one
day,
leaves
a
gap
nothing
else
can
fill.
No
other
advertising
medium
"holds
so
vital
a
place
in
the
every
day
life
of
Canadians
as
the
daily
newspaper.
For
this
reason
advertisers
retailers
as
well
as
manufacturersconcentrate
much
the
greater
share
of
their
appropriations
in
daily
newspapers.
Supplementary
media
may
be
used
to
a
minor
extent,
but
both
national
and
retail
advertisers
know
from
their
sales
records
that
the
backbone
of
every
successful
advertising
campaign
in
Canada
is
the
daily
newspaper.
s
of
Canada
This
Advertisement
2s
Issued
under
the
Auspices
oS
the
Canadian
Dally
Newsoauer
AssocI9'
The
Daily
News
of
Prince
Rupert,
a
member
of
the
Daify
Newspaper
Association,.
kihlarsestclatlofi
of
any
newspaper
published
north
of
Vancouver'
Itis
UierecoghizeB
publicity
medium
olNorthern
and
Central
British
Columbia.
'