THE DAlL? NEWS Tueda . PAGE SIX Bulwark of $100,000,000 Protects Sun Life Investments Unique Financial Position of Company Discussed President Macaulay in Annual Address pun-gins ' talse the Amount to I .51WU,(JU,WW. nPtiis 'hen that- the rnirket !' Vto oT our sieutitle. could. , hlnk by $100,0001)6 wifndut 'edftcint eur surplus by on do- i i..Ki t ..KfThey permit Investments but safety must be our para mount consideration; and if, as we confidently anticipate, the margins prove not to be required, thoy will In time be available for distribution among our policyholders. And what possibilities for i our policyholders do these margins represent I I'raUoH Canadian Law our bv MONTREAL, Feb. 10. The phenomenal growth and success of the Sun Life Assurance Company of Canada lends widespread interest oacii year tu the annual address of the President, Mr. T. B. Mae- Tiiii annual gjIng, which has Just been held, disclosed a continuation of this ejarwion, but it was more noteworthy still for an announcement, almost startling in character, by Mr. Macaulay regarding the financial strength of the Company. He stated that so cart-fully had the directors anticipated every possible adverse contingency in the money market that even a panic which would reduce the value of the asset by one hundred millions of dollars, wouldstilI leave untouched and unimpaired the shown surplus and reserves of the Company. Mr, Macaulay dwelt as well in a most interesting and illuminating manner upon the relative merits of the varied securities in which in--irance companies invest their funds, and of how traditional views on investment have altered owing to the changed conditions of mode'.n iiu. iiKs.-i. lie said in part: '-'It is ,'i great pleasure to move the adoption of this report, for the refcVmr ibVets fo:h is a remarkable one. J'-; " A MitFe sUtWnent of the increases over the figures of the previous year is injprt4ve. Imjncpme the increase is $41,972,000; in assets 87 650,jW;:3in;suiFplus $0,157,000; in new assurances 1112,836,000; 'and in total in force $408,925,000. . A company with total business equal to these increases would-be a large and poweiful institution. It is but three years since we rejoiced at passing the mile-stohedT ...21 iAiULArilA AAA miinM in fnw anrl vof 1 rpfl lv wn n rn T1P.1 "t ni $2,000,000,000, while at this moment our assets exceed $500,000,000. "But there is another feaUr.e even more striking and important. Advance figures indicate that the increase over the previous year In th i tew business written by the combined life companies of the continent was approximately 8 per cent., and the inerease in the combined total in fore approximately 9 per cent. Against these percentages let me place the figures of the Sun Life: our new assurances increased 34 per cent., while our total in force increased 27 per cent. "I need not fu.iher emphasize the rapid expansion of our business. It is but a continuation, though in accelerating degree, of our normal 'n. That the Company is extraordinarily popular with the in-i i' : li( N i-vident. But people will hardly show.so pronounced R tli!. ut reason. That reason unquestionably is the great m th- ( impany, and its unusual profitearning power. The . irri '- anwvin.-i-d In the repoit are slightly 4n excess of $40,000,000; i . , -.'.;:!! intimated that had we desired to do o we could have j - i it f ( r a much larger amount. We; however, follow our j i .i-ei M.tive policy . We always have before our minds the -!!, ii y of a business depression, which might occasion heavy in market values of all classes of securities. Mortgage se-- . u -urh a time become totally unsaleable, but that fact . ' ! t,very fluctuation in the prices at which stocks and ' : turned into immediate cash is quoted on the Stock Sciurfties Heavily Under- . " valued build up protective reserves; and. fc.-.v. gl ided to take our above all, specialization in the . hoi tei s into our confidence safe and profitable investment' at i n: j.-i im-nylete way, so thatjthe funds. v n ; i y r. uii.a how fully oui i "Our investment policy is in ..: i h..'-e provided agafnst fact a distinguishing characterise - :.. of this kind. : tic of the Company. Our develop-'a will notice that we say that ment and prosperity would have ,uu.ed are those given! been impossible but for our in-i... fc i i rnmeut department er vestment policy, and our invest-lonvr. . There is much in those , ment policy could not have been w. '..nn:n. ihey mean that thejpursued but for the wise invest-. . g ifn m the report are j ment provisions of our Canadian j.,vi..:.uiMWiy $62,500,000 less Insurance Law. That law stands ti: !i ihr ,,r!j5l current values of j before the world as a monument it.... -M-urities on the Exchanges, j to the wisdom of our Dominion '!!-;. ve have the additional de-1 Parliament Companies of many '.i from market values of j other lands are either permittee iv.ii "( '."90, referred to In the re- unwise freedom, or are hampered i : .mil 'also the special con-1 by restrictions, equally unwise, ii mserve of $12,500,000. 'which prohibit investment in -i i ms total $95,000,000, and 'many of the most desirable sec unlisted assets and other l urities. The Canadian Act,, by in: Tery much if even the catastrophe1""1 mortgages (up to sixty Y per per of the value); appraised of another world war could pro- :. a..... nrM.inn govsrnment and municipal bonds; ... it ma , wn.ilH .till corporation bonds secured by uJ' ,,nHiM r. mortgage; "preferred stocks . tr. i nnnnnn nra corporations which have paid dividend, for the preceding -five td be hardly likely. L think, eriticized for lacl of conserva-ea ana c0,"1"10" M0CK ,r"' 1 which hav paid dlvid poratloiu tlsm. I do not know any other fimiai onrnnmttnti whlph R5r8-enas ior tne preceding seven it. .t. . nrtot(.d. Hmarln lyea. uch dividends being not V" " r, . . we arc more likely to be told thai we have been too conservative: if so. that is a criticism we must ; contrast, permits reasonable free dora to the companies, while fully safeguarding policyholders, f V , Jnveijimejnil'rovisfonjt "It may be timely to summarise briefly the provisions of our law less than tour per cent, per an num. or $500,000 per annum In amount These provisions avoid endure. Our safety margins mayKn extreme both of unwise free- perhaps be unnecessarily large. 1""' "u resmruon. To my mind they are almost Ideal "Our list of assets shows that we own securities of larg amount in all classes authorized by the Act .'With the great growth of the Company, the problem of Inves ting Its constantly Jnereasing fund becomes mortyand-more Im portant. What avenues are onen But let ua look further intoito us? A for mortgages, we are AAvntnff mtWnr Thafa f.ra'miiat ll nn'dllnn t t .. V. 1T.1 . ... many contributing factors: ner getld, yet jcautloua economical agency inanagement; careful selection of frsTcs;' conservatrsm In encles In distant centres, of whose renl estate values, conditions and dangers, we know noth ing. That would tin tfi. entrust always retaining a considerable the safety of our Investments, proportion of our earnings toeven to a large extent the safety of our Company, to the judgment of strangers. Government anu municipal f easing, jfipld Tor-a,-very considerable part f our Investments we must, consequently, look to those classes of common stocks which zed by our Canadian Act. tunately when the same I'egreel f care M is necessary for safety j ;n selecting mortgages and bonds 's applied to the selection of common stocks, especially withlu the conservative limits laid down by the Act, these selected securities are, in the judgment and experience of the thoughtful and well-informed, among the choicest and safest of all investments and y fr the most profitahU and Hsirable. m No Magic in 'Bond "Consi'er oiortgagett What company has not suffered loes. .jid sometimes very heavy losses, .,n its mortgage investment. As & bonds, some people seem to jpnsder that there is magic security in the label 'bond.' This popular bertef is not supported by experience. The surplus earn ings and margins of many companies, over and above the div-.isnd requirements of their stocks, are much rreater thin the surplue earned by other companies in exceea of the interest requirements of their bonds. Few experienced financiers wouH claim that the bonds usualiv --fered are safer than, or even us safe as. steek of such companies as the Montreal Light Hast t-Power, American Telephone and Telegraph, Commonwealth Edison. and many others 1 could name. The payment Oi the interest c the bonds is certainly no more sure than the payment of the dividends on the stocks. In th very unlikely event of the divi: end on any such choice stock b-Ing reduced, It would be certain to be far more than offset by ncreases in the dividends or others. Our own average interest rate has been Steadily mounting year after year, due solely to In creased dividends and benuses received on our stocks beyond the rates poyable on those stocks when we purchased them. As an llusration, take the common stocks purchased by us in 1923: the actual cash yield from these fn 1928. represented a return of 2.38 per cent, on the purchas- price greater than the dividends payable on these stocks at the time of purchase, while the av erage value of the rights and Hnnuses received during the intervening five years has amounted to a further .38 per cent, per annum. Only Tested Securities' Purchased " F t. . ratnrltf.n Iauj tvl&atv ail. . UUI VC 1IUU1U.I IK " avwj judes stocks of all companies that do not have a long rccor. a dividend paying and prosper- ur. But we go touch further than that We Hmit ourselves' a! 4ugt entirely to eorpwrationft that ItjKW JttHlnvl, (juifsmirng flnan-I nal strength', with great reserves ijirt resources already MtaoHsnea, Uiat supply some product or ser m eseential to the life of th? .immunity, and that usually are Jmlnant In their respective 'joheres. Such corporations hava .iiir ruui.3 obmv iu lire me " the nation they serve, and are ni most nart of the nation itself the nation cannot grow and pror jer without their growing and OrosuerinK. The operations f uch corporations can httrdly fai to expand, and their -profits in crease, surely and steadily; nnd this is but another way of saying tfiat the stocks of such select and outstanding corporations ran hardly fall to be of greater in trinsic valuo five, ten and twenty years henee than they are to-day "Let me repeat what I have al ready said on many occasion We do not speculate. We buy to keep. We never sell the tok merely because it has risen to a high figure. Slock nxchnngo quotations influenceiour decisions as !ti wheeler we .should buy a security, but not as to whether we should sell. If quotations be high, we can ignore them, and In fact, do ignore them. Policyholders' Profits Again Increased "There is no department of a serves closer study and investigation than the investments of "bonds yield but DUt ,.1-iuhm. ts funds. No other department policyholders with the years. A Company with a passing Soul oays.ervice, both at head of fice- and In the fieW, It is seen ilso Ih .the enthusiastic support accorded i us by . our legions of polfiyholdeia. Our relationship with them is something more than tha- Of- mere - business co-opera tion. The sense of mutual con-frdence and mutual appreciation Is sb strong as to be akin to friendship, and It is as our friends I like to think of them Thti delightful relationship Is the reward of unwearied and successful service on their behalf and it ia a reward which is greatly prized. The Hill Before Parliament "i wm now sy a few words abftdt the tliM we nave before Parliament, 'ihere has been so much mitundersiuiding anu mis-representatidn about it that I ctuufe yob woifo: Hue a plain statemerii of the atfts. "i'he bVigindl Charter, granted n 18b6, autnonzeo ioe company s capital at .OOuiO. An amen-uing Act passed in 1871 contained 4 somewhat ambigiions clause, which HVs - been interpreted in some quarters' as limiting the oapHai" tb yAOOO,00O. hive em-.neiit le-ral authorities to whom ve sUbiuUtto; the question assure us that the original authorisation a unaffected by that anieuu- merlU' but'adviSed us that it would e welt to nave the matter put be yond doubt by a brief clarifying fc.Of parliament. "We do net ooK that the capital ue ItKreaeed; we merely ask that eur right to iseue stock up to the ireexi item nt originally authorized be from legal ambiguity nv pie declaratory clause. t why do we require a lar- f Capital than the present $2,-Chiefly for two reasons: ' Tl Because the present cap ital is manifestly out of all pro portion to the magnitude of tq Corrlpany's operations. It is ab jure that a Company., whose, ag ts an' already $30U.ouo.ow. heuld be contreMed by a capital f tS-O' 0-000. "(2) Because we wish to en- sufit that thh great Company shot) never' fall into undesirable hlptls. We cannot niter the status ef our existing shares, but we anV' in.pofe restrictions on the tnthsfer of the new shares which ill be an effectual safeguard. "It hus been said that such an !rwrease weuld divert from the policyholders profits properly be- onfting to them. This is the ex-ict opposite of the truth. "The Insurance Act allows jtockhuUlefs to receive ten per cent, of the profits distributed frem the participating branch. Our stockholders long ago reduced their share to five per cent. All our contracts for thir ty years past have been: made 6n the agreement that thevartlcipa-tlng policyholder shall receive ninety-five per cent, of these profits, and that right any of our members could enforce In any court of law . . Policyholder to Benefit "The amountlof tyrofl; accruing to shareholders cannot be increased or in any way affected by higher capitalization. It is impossible that any Increase In capital could Injure the policyholders; on the other hand, every additional amount paid in by the shareholders gives additional Be- Company's business which d-,curity. 'And no additional cap- ital will be issued, except in return for actual cash. The small percentage of profit fidently anticipate even greater benefits In th future. ' "For another reason, however, and correspondingly- increasing their individual profits. "I can thing of no proper ob- , v0 uunuun U ' totion to the 11111. It will Inn. of of interest interest. As for win give suin ;";; a generous commission "-,. , for nobody, nhnAv nnH and win will hi help everybody; ,,..-,.,. ow rates to it. (heir share or Sr.STZk ronT Si : -IM. to iU Investments that guaranteeing and managingthe policyhc den, most of all: I am , " , ,, j nr . util-lour n nnr rnmt.i, Lompany WM its us imprif imDreg- company, i ' unaer . ne nrnnaKeiueiii . cijr ruic mai uui I'uncjruuiuers caslonal railway and public - Life ihroutrhout the land will nrp ity issues, the strongest corpora tlons are rapidly redeeming their obligations, and no longer need to borrow. Desirable bpjuj3.th.ffe-. fore represent a constantly de- laoie position, ana me niagimuuc . ---- .... which pol- Assurance Company of Canada with us. of the profiU in our icyholders rejoice. Many years has grown to huge proportions.; I apologize for speaking at ago I expressed the hope that I Its agencies encircle the globe, eueh lengthy but It appeared to be NvouTob1encenn"ant lias done riiucn to make itecessary. Increased scale .of profits every Canada known . and honoured "I now move the adoption of yeaP'fbf at leak ten years. We. around the1 world. It has become, the lleport. It is, I venture to now make that announcement, for one of the greatest financial cor- tfcink, bno of the most eminently Hip ninth n,i pasive vear. and I porations in existence. Its pol-.satisfactory and noteworthy re- 1 4 u. i ...,,.i iViua nrntprf hnnrfrMlH of thous- Hnrts fTpr nroRcntpri ut An nnnn.-il ire author- cenamiy canmu tj mi w . ,r : For-'the increases to stop with even anas oi nomes. inai jm-runK. n m-urus me irunnuc- the tenth announcement. Our, tlons have Been conaucieu to me uons or one oi tne greatest, profits are accumulating as great advantage of its policy-' strongest and most beneficent never before, and it is inevitable .holders is sufficiently evidenced wporatinns in the world, and it that a larger and larger1 propor-lby thin report. And, as I havejts worthy of the Company." tion will be disbursed to our . Mid, our poiicynomers may con- To replace one which Aid. Mac-donald explained had been de- "But there are other features our nolicvholders have the strong- mollshed in a gale last fall, the to which mv mind reverts with I est interest in desiring the Bill: Ity council last night adopted a . . ..... . . r a 1 1 1 : i pleasure. One of the most uo- tp pass, for, should It succeed, r-ion mim me uiimiei com- i tit. r on. I it i L... n .-! TiittM. rofnmmprulinir that. in f'onrad Street by Mitchll & Cur ie ut a cost of $55. SH Ji 4 LEAVES FOR R0)IE Mgr. Gcorgfn .,-,athn.f A. J bishop and I'lrr .ri , . Mnntrpnl uhi. I. " '"' Ian n his eustomai v "Ad i iitiiuiui coinpunicHw i ci ic- our mreciura iiuvc aniccu iw ic- -- - o "etved wos when I was once Ui- commend to the stockholders that view of the urgent need, a new I visit to the iim trodueed to an audience as the '(heir nroriortion of profit be re-Hre hose reel house be built at -r-rr? president of a corporation that iuced to four per cent., thus in-! the corner of Eighth Avtnue and had a soul. That this was no creasing the policyholders' pro-merj phrase is shown by the sym-i oortion to ninety-six ptr cent., pathetic comradeship that mists I between all ranks of the Com- Advi rtisi' Daily Ni.'WH AM NEWS' 0PPING SERVICE for Out-of Town Subscribers To serve its women readers, and particularly those who live at a distance from a retail centre, The Daily News has instituted a Shopping Service. The Daily News is read by hundreds of women living far from Any urban facilities for shopping and it is for these that this shopping service is primarily intended. Of course, The Dally News Shopper will attend to the man also, although he can buy a pair of braces anywhere. Hut not every where can a woman get a bit of lace matched or a piece of embroidery thread or the thousand and one things that make up the difference between a woman's wants and a man's. The Prince, Rupert Merchants Carry between them Stocks running up to $2,000,000 and while it is not possible to purchase everything in this world in Prince Rupert, most things arc available by return mail. None of the Prince Hupcrt merchants can possibly advertise everything they carry in stock, but if the thing wanted is tobe got in this city, our outroMown readers may be sure that The Daily News Shopper will get it when asked for. If any of our women readers cannot get what they want In their nearest store, all there is to do is to write to The Dally News Shopper, statin? what Is required with whatever, details there may be, enclosing the cost, and if it Is in Prince Rupert, The Daily News Shopper makes your purchase. This Service Free to our women readers and is the outcome of many individnal requests made to our staff on their travels through the district in seasons past. This service has been appreciated in these individual cases and is now extended to all with the hope of the same appre ciation. So Do Not Hesitate Do not think you arc imposing upan The Daily News. Our shopper is awaiting your requests. THE DAILY NEWS PRINCE RUPERT fi. C. "' II I I MM II Ml p-rp-WS If your News does not arrive Phone 98 before 6 oW