PAGE
FOUR
"
'
'
"V
.,
v
TV-Tin.
DAltT
W'lr.-!
f..-.
"OELLO!
Circulation
Department?
Why
didn't
we
get
our
paper
today
?
Can't
you
see
to
it
that
I
get
my
paper
everyday?
Well
all
right-
but
it
certainly
upsets
things
when
you
miss
us
even
if
it
is
only
once."
"Even
if
it
is
only
once"
and
that
expresses
in
a
nutshell
the
unique
,
place
'
which
daily
newspapers
occupy
in
the"
everyday
life
of
the
2,112,605
Canadian
families
who
read
v
them.
They
demand
their
paper
regularly
every
publishing
day
of
the
year
and
they
get
it.
Very
rarely-is
a
paper
missed
so
efficient
is
daily
newspaper
distribution.
The
19
To
these
families
and
they
occupy
most
of
the
homes
of
Canada
there
is
no
substitute
for
their
favourite
daily
newspaper.
In
its
pages
each
day
is
unfolded
the
ever-changing
panorama
of
happenings
that
grips
their
interest
It
tells
of
the
world's
joys
and
oft-times
its
sorrows.
.
It
announces
the
arrival
of
the
life
just
born
and
the
passing
of
old
and
esteemed
citizens.
It
records
what
takes
place
in
church,
in
home,
in
business,
in
society,
in
sport
and
in
politics.
From
nearby
suburbs
to
the
ends
of
the
earth
it
gleans
all
that
is
new.
Nothing
else
can
even
begin
to
take
its
place.
And
this
is
why
daily
newspaper
advertising
pays
so
well.
Daily
newspapers
enjoy
an
intensity
of
reader
interest
that
applies
to
no
other
medium.
They
are
part
and
parcel
of
the
daily
life
of
practically
everyone
in
Canada
irrespective
"
ofy
income
or
social
standing.
And
just
as
they
excel
every
other
medium
in
the
service
they
render
their
readers,
so,
without
doubt,
do
they
produce
greater
results
for
the
advertiser
in
return
for
the
money
expended.
Newspapers
of
Canada
This
Advertisement
is
Published
under
'the
auspices
of
the
Canadian
Daily
Newspapers
Association
Qf
The
Daily
News
Is
a
Member.
Vifi.
r
IFYOU
DONOT
GET
YOUR
PAPERyPHONE
98
BEFORE
6
P.M.,
AND
IT
ILL
BE
DELIVERED
LOW