PAGE
FOUR
HESE
days
of
business
complexifies
demand
foresight
and'
courage.
"General
business
conditions
in
Canada
are
fundamentally
sound.
They
are
perceptibly
improving,
and
provision
must
be
made
to
capitalize
the
opportunities
of
to-day
and
to-morrow.
"Manufacturers
and
retailers
who
advertise
to-day
are
reaping
good
'returns.
"Money
is
not
spent'
in
advertising;
it
is
invested.
"Folly
whispers
in
the
ears
of
executives:
'Cut
down
your
advertising
and
save
money
"Timidity
suggests
the
use
of
.
the
.blue
pencil
and
the
consequent
loss
of
a
market
won
by
years
of
intensive
cultivation.
"Improve
your
productive
good
values
and
the
Canadian
people
will
buy
them."
Every
man,
every
woman
and
every
child
is
still
a
consmhcr.
Are
they
consuminour
goods?
;
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The
effective,
economical
and
sure
road
for
gaining
consumer
acceptance
is
the
daily
newspaper.
THE
DAILY
NEWS
Jin
u.i
iinii
I
Every
advertisement
in
The
Daily
Newspapers
is
an
item
of
news.
Every
page
is
carefully
read
because
the
newspaper
provides
information
of
the
markets
of
the
world
the
change
in
prevailing
modes
and
the
current
prices
of
our
daily
needs.
Successful
retailers
and
ifcftufariurers
know
no
substitute
for
the
daily
newspaper.
THE
DAILY
NEWSPAPERS
OF
CANADA
This
Advertisement
is
Issued
Under
the
Auspices
of
.
the
Canadian
Daily
Newspapers
Association
in,.
j...
..
5sssa,