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110
HESE
days
of
business
complexities,
demand
foresight
and
courage.
"
General
business
nondihnns
in
Pnnrla
'
-.-aaw
ALA
V-w
are
fundamentally
sound.
They
are
percepti-
,;
bly
improving,
and
provision
must
be
made
to
capitalize
the
opportunities
of
to-day
and
to-morrow.
"Manufacturers
and
retailers
who
ad
ver-rise
to-day
are
reaping
good
returns.
"Money
is
not
'
spent
'
in
advertising;
it
is
invested.
-
"Folly
whispers
in
the
ears
of
executives':
'Cut
down
your
advertising
and
save
money.
"Timidity
suggests
the
use
of
the
blue
pencil
and
the
consequent
loss
of
a
market
won
by
years
of
intensive
cultivation.
t
"Improve
your
product,
give
good
values
and
the
Canadian
people
will
buy
them,"
Every
man,
every
Woman
and
every
child
is
sun
a
consumer.
Are
they
consuming
your
goods?
'
'
III
y
2e
cjjccltve,
economical
and
sure
road
for
consumer
acceptance
is
the
daily
newspaper.
m
THE
DAILY
NEWS
Hi
'v
'
tf.v
7
i
I
III
III!
MM
Every
advertisement
in
The
Daily
Newspapers
is
an
item
of
news.
'
Every
page
is
carefully
read
because
the
newspaper
provides
information
of
the
markets
of
.the
..world
the.
change
in
prevailing
modes
and
the
current
prices
of
our
daily
needs.
Successful
retailers
tnd
manufacturers
know
no
substitute
for
the
daily
newspaper.
THE
DAILY.
NEWSPAPERS
OF
CANADA
"This
Advertitement
t's
Issued
Under
the
Auspices
of
the
Canadian
Daily
Newspapers
Association
:
J.