y.
ill
l:
(4
J
rV'S--
wore
"ror
w".
.
.
iVo
more
wiping
...
with
this
new
blade
of
processed
steel
3
r
.
TWENTY-EIGHT
years
ago
Gillette
changed
the
shaving
habits
of
the
world
by
creating
a
safety
ra2or
with
double-edged
replaceable
blade
an
improvement
so
far-reaching
that
it
has
maintained
leadership
for
more
than
a
quarter
of
a
century
without
essential
change.
Today
Gillette
offers
another
great
contribution
to
man's
shaving
comfort
a
New
Gillette
Blade
and
a
New
Gillette
Razor
patents
pending).
The
New
GUJette
Bhjde
can
be
used
in
your
present
Gillette
Razor.
But
the
New
Gillette
Razor
has
so
many
points
of
superiority
that
any
man
who
has
tried
it
once
will
gladly
discard
the
faithful
instrument
of
the
past.
Used
together,
the
New
Gillette
Blade
and
the
New
Gillette
Razor
abolish
forever
two
unpleasant
factors
in
shaving
"razor
pull,"
and
the
tedious
drying
of
razor
pans.
These
are
only
two
of
the
advantages
of
the
new
razor
and
the
new
blade.
Read
the
odier
advantages
Summed
up
under
"Quick
Facts."
Back
of
these
great
improvements
lies
a
fascinating
story
of
research.
More
than
twenty-seven
thousand
rnea
were
interviewed.
Tens
of
thousands
of
used
razors
were
examined,
and
this
conclusion
was
readied:.
;
'
Cdttse
of
"razor
pull"
found
In
almost
every
case
when
a
roan
complains
that
his
razor
"pulls,"
an
expert
examination
shows
that
the
razor
has
been
nicked
by
being
dropped
on
ihe
wash
stand
or
floor.
-
Why
,
should
a
little
nick
even
a
microscopic
nidi
.
spoil
your
shave
?
Here
is
the
reason:
The
parts
of
a
Gillette
Razor
are
THE
NEJF
G1LLETTU
RAZOR,
beautiful
case,
Other
QUICK
FACTS
1.
New
blade
can
be
used
in
your
old
Gillette
2.
New
processed
steel;
new
blade
resists
rust
3.
Cut-out
corners
of
blade
pre-.
vent
"razor
pull"
4.
To
clean,
turn
guard
t
right
angles
.
.
.
then
re-tighten
.
.
.
rinse
.
,
.
shake
dry
5.
New
shape
guard
channel
gives
full
shaving
clearance
6.
New
shape
guard
teeth
meet
skiu
smoothly,
naturally
7.
No
projecting
posts
to
dull
blade
edges
8.
Reinforced
razor
corners
pre-vent
damage
if
dropped
9.
Square
blade
ends
safer
to
handle
10.
Shaves
easier
around
mouth,
note,
emrs
1
1.
New
blades
same
price
as
old
12.
New
razor,
21K.
gold-plated,
uM
one
new
blade,
in
case,
$1.00
machined
to
a
fine
precision.
The
slightest
dent
at
one
of
the
corners
causes
an
unequal
tension
on
the
blade,
throwing
itfout
of
perfect
alignment.
The
blade
may
eveh
crack
under
the
unequal
tension.
Gillette
finds
the
answer
We
cquld
not
keep
men
from
dropping
their
razors.
But
we
could
offset
the
harmful
effect.
To
do
so
required
a
change
in
both
trfe
razor
and
the
blade.
In
the
razor
we
reinforced
all
four
corners
of
the
cap
with
sturdy
lugs
made
to
withstand
nearly
any
kind
of
abused
The
blade
was
treated
even
more
ingeniously.
All
four
corners
were
cut
out;
when
the
cap
and
guard
of
the
razor
clamp
together,
the
BSB
"
"
vi
!
;
ft
"iTftfr
P
mffI'TIinif
24K.,
gold-plated,
in
m
',
complete
with
New
Gillette
Blade.
.
.
.Price
I
uu
ier
De
Luxe
models
from
SJ.OO
to
175.00.
M
.-.SHE
DArtT-JCEffS
EW
BLADE.'
.
blade
is
net
held
at
the
corners.
Even
if
you
drop
the
New
Gillette,
you
probably
will
not
dent
it.
Even
if
you
dent
it,
you
do
not,
cannot
spoil
your
shave.
New
processed
steel
.
.
.
Rust-resist
ittg
.
.
,
Just
rinse
.
.
.
'
'
Shake
dry
'.Jlow.many
tedious
minutes
you
,haye.!had
to
waste
in
unscrewing
Vouti
razor,
washing
it
off,
and
ia'reully
wiping
it
dry
1
How
many,
towels
have
been
cut
1
Now
theuisancc
of
unscrewing
your
razor,
washing
it
off,
carefully
wiping
it
dry
and
risking
a
cut
towel
all
this
is
abolished
forever;
the
new
processed
blade
re-
'
sists
rust.
A
single
twist
of
the
fingers
tiirns
the
new
razor
guard
at
right
angles.
Then
re-tighten.
Hold
the
razor
under
hot
running
water.
Shake
thoroughly.
Lay
on
the
shelf.
That's
all.
r
Shaves
epser
in
cornets
The
ends
of
the
blade
arc
square
the
old
blades
were
rounded.
A
square
end
is
much
easier
and
safer
to
handle
with
wet
fingers
.
.
,
no
fishing
down
the
drain
pipe
for
a
slippery
blade.
But
even
more
important,
the
ends
of
the
blade
are
much
more
nearly
flush
with
the
ends
of
the
razor
cap
and
guard
.
.
,
much
easier
now
to
.
IIMIiJ
V
G7
reach
those
tough
little
corners
around
the
mouth,
the
cars,
the
hose.
Notice
the
longer
bent-back
t
teeth
vYou'll
see,
too,
that
the
teeth
of
theNcw
Gillette
arc
a
bit
longer
founded
a
little
farther
back.
"A
ittle
improvement
?
'Yes.
But
no-ftlce;
how
smoothly
the
new
razor
slides
over
your
skin.
,
"he
old
posts
that
stuck'
through
;the
blade
and
so
often
stubbed
the
edges
are
gone,
too.
Now
the
razor
guard
turns
at
right
angles
for
easy
rinsing.
No
taking
apart
for
cleaning.
Blade
edge
is
clear
but
protected
Still
another
Improvement.
The
guard
of
the
New
Gillette
has
the
famous
channel
beneath
the
blade
edge.
This
channel
allows
the
blade
to
meet
the
beard
full
and
Safety.
lentil
now
this
feature
has
been
Available
only
tn
Gillette
Raws
selling
And
the
price
is
only
$1.00
The
New
Gillette
Razor,
with
all
Its
improvements,
is
now
offered
to
you,
24K.
gold-plated
and
packed
in
a
neat
ease
with
one
liew
blade,
for
only
$1.00.
And
the
new
blades
of
steel
especially
processed
to
resist
rust,
come
to
you
at
the
same
price
as
the
old
.
.
;
$1.00
for
ten,
50c
for
five.
To
men
who
want
the
greatest
bargain
In
shaving
comfort
that
$1.00
has
ever
bought',
wc
dealer
say,
1
see
1
your
today!
'it
GILLf
TTE
SAFETY
RAZOR
CO.
OF
CANADA,
LIMITED,
i
MONTREAL.
The
New
Gillette
Blades
iu
the
new
green
packet
L
Ad.
tfp.
IB
I
x
28Q
'J