TI1E NEWS DAILY PAGE SIX Fresh. HENNE ' I II I .In-- COGNAC BRANDY Stock Certificates- - Honds, Insurance Policies and Legal Documents of every description SHOULD BE PROTECTED AGAINST FIRE. Safety Deposit Iloxes In Our Fire-Proof Vault Provide This Protection The small cost of rental for these Deposit Boxes, is really cheap Insurance for ' your valuables. , f S. D.Johnston Co.Lld. 610 2nd Avenue Phone 130 Prince Rupert, ILC. Progressive merchants advertise. This advertisement is not published or displayed by the Liquor Control Board or by the Government of British Columbia LUMBER Clark's Ketchup 4 Bottles for in 1x6 No. 1 Spruce Shiplap $23.00 1x10 No. 1 Spruce Shiplap $25.00 1x6 No. 2 Spruce Shiplap $20.00 L10 No. 2 Spruce Shiplap j. $22.00 2x4 and 2x6, 8 to 14', S4S, No. 1 Common. . . .$25.00 2x4 and 2x6, 8 to 14', S4S, No. 2 Common. . . .$22.00 Kiln Dried Flooring, Ceiling: and Finish, Mouldings ' Lath, Shingles, Doors, Windows, Etc. .BIG BAY LUMBER COMPANY, LIMITED PRINCE RUPERT. B. C. Sawmill and Head Office, Seal Cove, Telephone, 361 Retail Yard, Cow Bay, Telephone 423 TELEPHONE 657 VALENTIN DAI It Y FOR SKEENA BRAND Creamery Butter & Cottage Cheese FRESH PASTEURIZED MILK AND CREAM DAILY Early Delivery Throughout the City Specials For Monday, Tuesday, and Wednesday Australian Raisins 3 lbs. for Corn Flakes Per pkt. Singapore Pineapple 2s, 7 Tins for Beeklst Honey 5s, Per tin Helnz's Tomato Soup 9 Tfns for 50c 10c 95c 90c 100 Pickled Pigs Feet Cutlets jj J QQ Dollar Sodas Per box Fancy Assorted Cookies 3 lbs. for. 65c Buy From the Merchants That Advertise. Their Stock Is "Permanent Partners Of The Continent' ijjlnRihging Declaration President Macaulay 8 Describes This As Effect of Sun Life Company's Investment Policy j 'fa Wisdom Vindicated in Wonderful Report The President's Speech For Past Year j ' MONTREAL, Feb. 25: A most lucid explanation of how little the fluctuations of Wall Street affect companies which buy securities, not for re s' V fLsale, but for investment, was given by President T. D. Macaulay at the 'annual meeting of the Sun Life Assurance Company.of Canada. He reduced to the plainest terms what is obscure to many, when he compared Uhe Stock Exchange to an auction room where prices fluctuate accord -i ing to the mental condition or the bank balance of Uie bidders, and not according to the intrinsic value of the articles on sale. Mr. Macaulay ex- i pressed comparative indifference to these things, his company being concerned primarily and chiefly with the continuance or increase 01 dividends on the sound securities held by his tompany. Impressive Vindication of Investment Policy And Judged by that test, the head of the Sun Life Company surely had remarkable vindication of his Investment poller in the report he submitted to a crowded meeting of enthusiastic polteyh lders. Not only Iwas he able to report new assurances for the year of over 1650,000,000 1 ...uj-l. n nnmnani t.-nll n fha fhrAA htlltAM marlr rtf anir. ances In force he was able to show profit earnings which have risen close to $43,000,000. And as though in mockery of the gyrations of ths Stock Market, the dividends actually being paid on Sun Life stocks are $3,374,000 In excess of those payable on these share when purchased, while the rights and stock privileges have been worth about $17,000,000. Great National Future Shared by Company "Through our large stock holdings," he said, "we have become permanent partners in the great utility and other corporations which furnish such assentlal service that they may almost be said to be part of our national life. "We believe in the future of our entire nations both Canada and the United States. What will they be fifty years from now? Doe anyone doubt their future? "We have hitched our investment policy to the star of this Continent," Mr. Macaulay declared amid loud applause, "and, lit particular, to our great cities, and. Just as surely as they continue to grow and prosper, so surely will our investments grow and prosper." Mr. Macaulay spoke as follows: "It Is with very special pleasure that I move the adoption of this fifty-ninth annual report of the Company. We have grown accustomed to great and Increasing pros-jerit'y, b'ul Ine1 achievements of the oast yearssuW&0a11 previous re- ords rri eyff Wr 'History. "The tfewXsltences paid for reached the huge total of $551, 000,000. Even more impressive, however, is the fact that this is an Increase of more than forty- eight per cent, over last year. was purely a Stock Exchange panic. It was not caused- by any trouble in general business. We did not see the closing down of factories, wholesale discharges of employees, and other symptoms of business distress such as. marked the great depressions to which our minds revert. Outside the, ranks of the unfortunate speculators there was little to show that anything unusual was happening in the Wall Street auction rooms. On the wildest days of the reaction the business of the country went on as "The Assurances in force now Men continued to work, chll- exceed S2.4OO.660M), an increase or OT' hWTbillfeh. But a few years' a'g weloTced at reaching the one1 btfltorrmark; we now now have passed the' second billion j and are well on towards the third I billion. "The Income has reached $172,000,000, and the Assets are now $568,000,000. "More Important still, the profit earnings of the year have risen to nearly $43,000,000. We have as Usual applied a considerable proportion of these earnings to further strengthening the position of the Company. "Another $10,000,000 has been deducted from the market values shown in the report, raising that item to $30,000,000; $1,000,000 has been written off the Company's buildings, while over $2,000,000 has been added to our various special reserves. "The sum of $22,000,000 has been distributed as profits to our policyholders, and In addition to all this nearly $8,000,000 has been added to the undistributed surplus, now more than $00,000,000. "This wonderful showing is, as always, based on a valuation of our securities enormously below the market quotations actually exist ing at the close of the year, so that the real strength of the Company Is only partially disclosed. Stock Exchange a Mere Auction Mart "That such results should be achieved in the face of the Stock Exchange panic, of which we have heard so much, may at first appear strange. It is, however, not so prising, for we are apt to mate the importance of that crisis. !srlriii. fhnnoh It urns What la th dren continued to be born, the po pulation continued to grow, the great electric companies continued ; to increase their, output, enlarging their power houses or building new ones. The great corporations whose stocks we own continued to expand. continued to prosper and to earn even larger dividends, Just as if there were no dealings in their shares at aU. What happened was merely that last June, in a wild burst of enthusiasm, speculators bid up prices beyond normal levels, and this in turn produced a wave of selling which began as profit-taking, but ended in a panic which carried prices as much below normal levels as they had previously been forced above them. The prices of November last, of course, show ed a great drop from the quotations of mid-September, but in reality that great reaction did little more than remove the temporary bulge caused by the over-enthusiastic bidding of the previous months of the year. The actual intrinsic value of the shares was, of course, not affected by the fact that the speculators had exhausted their bank accounts and had had to lower their bids. Dividends on Securities Greatly Increased 'The Investor who buys for permanent holding is but little con cerned as to the prices which may be bid for his stocks by those who frequent the Exchanges. What interests him is to know that his dividends will not only be paid regularly but will gradually increase with the passing years. I will apply this test to our own holdings. At the present time the dividends ae i place where public auctions are we purchased them. This is equal 1 held. It differs from other auctions ' to one and a quarter per cent, only In the articles sold, and in the 'annum on the book value of all volume of the transactions. It is no j our holdings. We have also received Imnrn tn1 nf thU -iiirtlAn than nf i riehtS and stork nflVllCCeS WOrth MllQQallpm HrnrPPV f.V-"wKw:ons thaUthenrlces bid I about U7.p00,000. And th end I to mUballCUl UlUlCiy LU are an infallible index if the real noVyet. Even since the tim began Limited 417-423 5th Avenue East rilONE 18 AND 81 . 0. Box 575. 'value of the articles dealt In. The I on say October first, the dividends itlmlsm or the pessimism of the bid- ed about $1,500,000 And we have readers. They are frequently much.celved rlghU with a value even In better evidence as to the bank ac-, these markets of $1.100,ouu. counts and credit of the bidders; No Losses hy Permanent Investors than of the value of the stocks bought and sold. Business as Usual To imagine that'loss was caused to any except those carrying shares on margin because market prices "That was exactly the situation In 1929 marched BP a hill and then during the recent price reaction. It marched down again, Is to remind TERRIBLE SUFFERING Day And Night With Eczema Mrs. Msrtln H. OicArecht, Winkler, Mm., writes: "I have used 1 i v -' VJPI 97 V Jg- with good results for wiema. My f .and shoulders were limply covered with blotches of this terrible disease. "Nothing did me any good until I took your medicine and it has relieTed me of the terrible suffering I had to go through day and night." Put up only by The T. Milbum Co., Limited, Toronto, Ont me how an old friend told me mournfully some years ago that he had lost over a million dollars dur-ng the preceding twelve months. When I replied sympathetically, he j added with equal mournfulneu: 'Yes I have lost over a million by not buying stocks a year ago when iiey were low.' The losses supposed o have been suffered by pennan-J nt investors, audi as the Sun Ufe. ire like those of my Jocular friend they are not losses at all, but merely profits which we might have made had we known just when the peak -fas. and had alter1 ed our practice so as to sett ont at that time. FoUowinz the Continents "Star" 'When investing our funds, we look always to the distant future-ten, twenty, thirty years hence. Through our large stockholdings we have become permanent partners In the great uUlity and other corporations which furnlth such assentlal service that they may almost be said to be part of the national life. We believe in the future of Montreal, of New York, of Chicago, and of aU our great cen tres of population. We believe even more in the future of n our entire nations both Cftntd and the United State. What) wtil they be fifty years from nowJ Dee any oae I doubt their future? We have hitch- j ed our investment policy to the star of this Continent, and In par- j tieular to our great cities, and Just t as surely as they continue to growl and prosper, so ausely will our In-1 vestments grow. and paospec. What need we care. for the moods or poe-ketbodks of in-and-out speculators? Why should we reverse our policy and throw our great holdings on the market for some possible temporary gain? Could we be sure that we would ever get our shares back? We prefer to continue as per manent partners. Sun Impregnable on Rlarkrst Day 1 ' Wm mini nf mum mriIiUf market quotations when preparing our annual reoort. but our policy I Is so to undervalue our holdings that there can be a tremendous1 drop In prices without even reaching the figures at which our se- j curl ties are carried in our accounts. Iut year we announced that we had a margin of $100,000,-! 000 to provide for Just such a possible .market crisis as we have experienced. We expected a reaction I but I confess that we did not ex-! pect one of such severity. Our as- sets have now been tested by one of the worst financial reactions In, history, and you will be interested; to know that the provision made1 by us for such a contingency pro- Tuesday, February 25. MONDAY, TUESDAY AND WEDNESDAY two snows 7 and 9 p.m. RICHARD BARTHELMESS wilh MARION NIXON In His Greatest All-Talking Triumph "Young Nowheres" Talking Comedy "The Dancing Gob" Song and Dance Novelty "Mexicana" Paramount Sound News Admission, 20c and 65c S : e the beautiful new Ford bodies at our showrooms Now on display for the first time - The Canadian Car." S. E. PARKER LTD. PRINCE RUPERT, B.C. A NEW BRAND: GILT EDGE MARINE PAINT GILT EDGE HOUSE PAINT Guaranteed Pure A. W. EDGE CO. Phone Kcrl 53 2ND AVENUE P. O, Kot 4'J SAVE MONEY! Try C. C. Ketchum's PHONE 771 Minehead Coal THE REST AIJ1LRTA COAL IN PRINCE RUrEUT Save 10 per cent In weight and buy our coal, which is always under cover and full weight. Egg, 1-inch to 3-inch . . -. SSW Stove, 3-inch to 6-inch $12.j Furnace Lump $13-j0 that I am blind to the merits aiso from which to get an rvrr f ; ; of well selected bonds and mort-! vision into the future wlw-' ed mor than ample, for even on gage8 as investments. There if be planned for. What is "'if ' the blackest of the black days wc much to be said for them. Their Uo be? The realities of the i ' Sl 1 still had about $85,000,000 of the values, nominally at least, do not are far In advance of w 1.:u amount Intact as a margin of ex- fiiii.iint traUv Thv nr nnrtle. that we even Imagined pi ! '' cess valuation still remainlnc to uIaHv qMi-omiva nt tim mhn n fpw vpnrs aeo. and th Tvrntact nur nrnlim T am nnw ahl .ti.. i hrlnVitsr than rvcr I ' - aMjcK ijuuutuuiio ujcai uuuuijr w """ to say that even after distributing in.i in h i.Ma nart nt lmfliu Hnro tn make a DroplK ' Y the large prorits which we hav, yoar Biit while they offer greater of you care to calculate wi.: y annniinitMl aftjtr malrtn, 1Kb f,ia . i . n - Hn.ittAH ...111 Ka it ua run Til ' . i '.esiEianre uj price reactions, wcy ninuu win u - iner reserves 10 sirengmen our have no power of growth. Person-; anything like our preseu position, and after adding M.000.- aiiv t nref.r -nihh- thnt Hvn nrneres for even the 000 to our declared surplus; we and advance, that keep pace with years, the results will surPrLs(,Jl nave uxiay me enure marem or naiinnai nrnnth nnri rinnmint.Wii nirradv occudv a iiMtivimi Sh is ' - uttu VV - tually being paid on our stocks are j 100 000.000 again Intact. The blow securities with a future, raihsr $3,374,000 in excess of the dividends i "1C ""m than securities which, even it pro poilUon. Wc have a charade an Individuality all our uwii Q 5 p Stock Exchange? It is merely a payable on, those same shares when ! vlue In are marked down and we tected against deterioration (not.have an enthusiastic army 95c are a stronwr position than niwav .nut.iiivi hv col.i cask- icvholdcrs. and we enjoy w1 r,l- If ;'iV .Hir hi rate 'i r.l. ..1 W nf pol- miw hAfnr In mir haiArv i f ,ij..a 4U n,,h1( In a ViTV Un " . cl can, ai oesi, oniy remain oMt-.uuciiw ui mc juww .-- - "This practice of undervaluing tlonary and unchanging by the usual degree. We can our securities is now a pertashent .iHe of the road while the army of, forward to a future feature flovr investment pmp. I progress marches , past, The" is. a look fomfl to the tlnje nqjk happy medlurnJil imM that. pui KWtQfflW When we-Whave company should "always ' have a an wndftclaed rrfargln so huge large amount Invested in choice that even the present large figure bonds, but I also think that In the will appear comparatively small, best Interests of our policy hold- It Is our ambition that the value ers a considerable proportion of placed on our securities will always our as8et should always be lnves-be buttressed by safeguards so ted in high grade progressive corn-great Uiat market Huctuatlons will mon jtocks. " pffect us no more than the winds . n, , , n , . n.i,.f utc t,,al PrP '"y that whistle around our building. , , , ' It Is a wonderful report that we Securities Compared present, but I always think of the "I would not have you suppose present as a mere ventage ground I think. 1 glotWi" that even the. achievement m present will then seem small let VS lUeVArget that ever) J tension of our business is a" tension of service and blessing humanity," Union steamer Catala. Cpt j E. Dickson, returned to port av o'clock this morning Anyo w . art and bthef northern pom" 8 sailed at 1.30 this afternoon v Vancouver and wnypolnts-