iSZto'"
,fnoW'
.
9
'JX
1w
rrvooj
3
i
LV
rfffiv-
xXTO
Ml
In
the
January
25th
issue
of
the
Saturday
Evening
Post,
John
R.
Tunis
says
this
about
daily
newspapers:
Ine
Daily
77ic
thing
that
has
made
football
what
it
is
to-day,
that
has
pushed
it
into
the
front
Wave
of
sports
in
the
United
States,
is
the
press.
Newspaper
publicity
fills
stadia,
and
don't
you
forget
it."
And
daily
newspapers
fill
more
thanfootballstadia
They
fill
ma)ufaym'
pockets
and
retailers'
cash
registers
with
the
proceeds
of
the
sales
of
those
products
which
arc
in
constant
demand
because
they
arc
consistently
radyertised
in
the
daily
press.
It
is
daily
newspaper
advertising
that
keeps
this
brand
of
tea
or
that
'
make
nf
cereal
in
the
"front
wave"
of
consumer
prefcrcjj.,,.
It
is
daily
newspaper
advertising
that
leads
housewives
in
every
part
of
the
Dominion
to
buy
this
make
of
soup
or
that
brand
of
soap.
It
is
daily
newspaper
advertising
that
influences
men
from
Halifax
to
Vancouver
to
buy
this
razor
or
that
collar.
It
is
daily
newspaper
advertising
that
maintains
a
constant
flow
of
goods
from
maker
to
merchant
to
consumer.
Daily
newspaper
advertising
is
the
most
powerful
instrument
available
to
manufacturer,
distributor
or
retailer
for
influencing
buying
habits
either
of
the
nation
as
a
whole
or
a
particular
section
of
it.
And
well
do
they
realize
it
because
years
of
actual
experience
have
shown
them
that
the
results
secured
from
daity
newspapers
arc
far
greater
jhan
can
be
obtained
from
any
other
advertising
medium.
-Vy
newspapers
sell
most
fcsods
because
theyare
mad
by
most
buyersu
Newspapers
o
Canada
This
advertisement
is
published
under
the
auspices
of
the
Canadian
Daily
Newspapers
Association