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Markets
are
composed
s2
people
The
more
people
in
a
market
before
whom
the
advertiser
places
his
sales
message,
the
more
thorough
his
coverage
o
that
market.
No
other
advertising
medium
approaches
the
daily
newspaper
in
intensive
market
coverage.
Daily
newspaper
circulation
in
any
given
market
is,
in
effect,
that
market
itself.
Daily
newspapers
are
truly
a
national
medium,
flexible,
powerful
and
quick
to
create
sales.
The
readers
oB
She
3aily
press
cs;tb?ace
every
class
of
occupation,
every
income
group.
The
&rily
newspaper
interests
and
appeals
to
every
member
c
the
family.
The
woman
in
her
heme,
executives
and
office
boys,
great
merchants
and
keepers
of
small
shops,
artists
and
artisans,
financiers
and
clerks-t
each
and
all
the
daily
newspaper
is
an
essential
part
of
evcry-day
life.
Daily
newspaper
readers
are
in
the
market
for
every
type
of
commodity.
TIsey
purchase
every
kind
of
merchandise
from
breakfast
TlieJtaily
o
foods
to
radios,
from
cosmetics
$o
motor
cars.
They
all
buy
advertised
goods.
c
This
army
of
buyers
makes
the
daily
pres
c
its
shopping
guide.
Daily
newspapers
are
the
means
whereby
buying
habits
are
influenced.
No
matter
In
what
particular
Canadian
market
the
advertiser
seeks
to
promote
saleswhether
in
a
single
city
or
the
Dominion
as
a
whole
daily
newspapers
bring
the
greatest
returns
because
they
af
luence
the
greatest
number
of
buyers.
Miners
7
his
Advertisement
is
Published
under
the
auspices
of
the
Canadian
Daily
Newspapers
Association