,11 g fie? i uM-u i - ?Tr j. : jar CANADIAN 1 OUST" '"IT m&B m T VAWE WAzr tmwMWA I -... ing and rear. - VICTORY! fired with unquenchable faith in Canada's destiny, the constructive elements of Canadian business life are slowly but surely gaining victor over the forces of Indecision, Inertia, Inefficiency, Dzlay, False Rumor, Foolish Hoard- i r- With taut muscles and tightened belts Courage Foresight, Good Advertising, Compeent Honest Values, Wise- Spending and Faith have taken an unyielding grip on the tug-of-war rope. Every ounce of energy is summoned to the contest. Thisl a struggle in which no Canadian is neutral. It affects the welfare of everyone. - Which side are YOU on? NOW All Together for "Better Business!" The daily newspapers of Canada believe in the future of this country. No substitute has yet been devised to take the place of good newspaper advertising Experiments may be made in devious channels, but they lack the sales effectiveness thnf the bdh' newspaper always has delivered, and b delivering to advertisers to-day. (This advertisement is sponsored by the Canadian Daily Newspapers Association)