J-
-PntJ8
FOOT
1
,
ft
;3
.
4
t
i
And
particularly
when
selling
becomes
difficult
when
prosper-
Canadian
business
executives
-
depend
more
than
ever
on
the
daily
newspapers
to
sell
mer-.
chandise.
-
Why
?
Mainly
because
daily
newspapers
produce
Instant
response,
instant
results.
Daily
newspapers
reach
and
motfe
fo
action
vast
groups
of
people
quickly.
I
iff
'JlnlffSH
'
v
ity
lags
when
the
wheels
of
-,
nX.
industry
slow
down.
During
periods
such
as
these,
t:urf.-.u
a
live
iioT
ft:-
,.
J.
r
t,r
"
the
bck
Canadian
adw
BP
in
No
other
carrier
of
the
sales
message
covers
a
market
so
intimately,
so
completely.
Practically
,
every
..
Canadian
family
-..
i
-
-
i
reads
a
daily
newspaper.
It
is
an
essential
part
of
their
daily
life.
Without
it
they
would
feel
a
distinct
loss.
Nothing
can
take
its
place.
Because
it
occupies
this
unique
position
in
Canadian
life
and
thought,
no
form
of
selling
can
supplant
the
daily
newspaper.
It
i
is
economica
It
is
flexible.-'
L
4
It
is
the
advertiser's
unfailing
point
,
of
contact
with
his
market.
i
'
'
'
c
For
prompt
action
on
sales
plans
for
quidk.
1
customer
influence
at
minimum
costfor
real
co-operation
fronitheyetad
daily
newspaper
is
to-day
as
altOays,
the
outstanding
advertising
medium
in
Canada.
535
H
i
w
ChK&mim
DVILY
NEWSPAPER
ASSOCIATION