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Newspaper
Advertising
is
the
Life
Stream
of
Canadian
Business
Advertising
and
mass
production
are
inseparable
partners
in
this
industrial
age.
The
manufacturer,
distributor
or
retail
merchant
whose
product
has
any
justifiable
right
to
a
place
in
the
market
and
expects
to
make
enough
sales
to
continue
business
at
a.
profit,
must
keep
on
telling
the
public
about
his
goods.'.
In
such
-times
as
the
present
when
business
is
grimly
and
successfully
fighting
its
way
back
to
normal
there
is
temptation
for
men
to
curtail
their
advertising
plans
because
of
comparative
falling
off
of
demand
and
of
smaller
balances
of
profit
in
trading
Do
the
opposite
!
It
is
simple
to
run
a
blue
pencil
through
items
and
lists
of
an
appropriation,
but
it
is
not
so
easy
to
deal
with
the
inevitable
lessening
of
demand
and
fall
in
sales
in
the
autumn,
winter
and
early
spring.
Daily
Newspaper
advertising
in
Canada
is
your
greatest"
help
today
in
reducing
costs
of
distribution,'
not
only
because
it
covers
every
potential
consumer,
but
because
it
may
be
bought
exactly
where
and
when
it
is
needed.
It
is
always
at
the
salesman's
back
in
any
retail
situation
with
a
consumer
appeal
adapted
to
any
sectional
requirement
Use
it
to
its
fullest
strength
now
that
you
need
it
most
The
best
traders
in
Canada
firms
which
grow
in
strength
and
prestige
year
after
yearknow
fT
it
Daily
Newspaper
advertising
is
as
necessary
to
them
as
their
raw
material.
When
the
fight
is
hardest
they
have
proved
it
pays
best
to
strengthen
rather
than
to
reduce
their
newspaper
lists.
Follow
their
good
example
!
Daily
Newspapers
are
read
today
with
keener
interest
than
ever
before
in
the
history
of
Canada.
Use
them
to
carry
your
message
in
an
atmosphere
of
vitality
and
with
assurance
of
an
attentive
reception
!
?
This
advertisement
is
sponsored
by
The
Canadian
Daily
Newspapers
Association
IT,
...