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THE
DAILY
NEWS
THE
DAILY
NEWS.
rRLSX'E
RyPERT,-
BRITISH
COLUMBIA
;
'
;
Published
Every
Afternoon,
Except
Sunday,
by
Prince
Rupert,''
Dally
News.
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.'
H.
P.
PULLPN
-;-
Managing-Editor
THE
LOAN
SUBSCRIPTION
KATES
City
delivery,
by
mail
or
carrier,
yearly
period,
paid
In
advance
5.00
,
For
lesser
periods,
paid
in
advance,
per
month
.
.50
By
mail
to
all
part
ol
Northern
and
Central
British
Columbia,
'
.
j
paid
In
advance
for
yearly
period
..,
,.
-
3.00
f
By
mall
to
all
other
parts
of
British
Columbia,
the
British
Empire
and
United
State,
paid
In
advance,
per
year
$6
00
By
mall
to
all
other
countries,
per
year
-..
-t
:
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9.00
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ADVERTISING
RATES
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display
advertising,
per
inch,
per
Insertion
.
Classified
advertisings
per
Insertion,
per
word
..
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readers,
per
inmtlon,
per
line
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notices,
each
insertion,
per
agate
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rates
on
application.
Editor
and
Reporters'
Telephone
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and
Circulation
Telephone
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of
Audit
Bureau
of
Circulations
DAILY
KUmON
DISTINCTIVE
FLAG
..86
.98
1.40
.02
.25
.16
Saturday,
July
4,
1031
.7;
The
Dominiw
Day
cdebration
brought
to
attention
once
'
more
the
nocd
of
a
more
distinctive
Canadian
flag;
Tljie
one
now
in
use
is
inartistic
and
without
meaning,
so
far
as
the
western
provinces
are
concerned.
Also
it
is
not
officially
recognized
whea
used
on
sijch
occasions
as
that
which
took
place
this
week.
Various
suggestions
for
designs
have
been
made
but
the
one
that
seems
to
meet
with
favor
is
the
re
ensign
with
the
Union
Jack
in
the
corner
and
the
maple
leaf
on
the
field.
While
the
beaver
would
be
more
suitable,
indicating
industry
and
intelligence,
the
little
animal
is
often
mistaken
for
a
pig.
and
we
do
not
want
to
be
known
as
the
pig
among
nations.
The
maple
tree
is
found
throughout
the
length
and
breadth
of
the
country,
in
some
form
or
anpther;
it
is
artiBtic
and
easily
recognized.
No
other
emblem
has
been
suggested
that
meets
with
such
general
approval
as
it..
,
On
Empire
Day
Cameron
R.
Mcintosh
of
North
Battle-ford
introduced
a
resolution
in
Parliament
as
follows:
'That,
in
the
opinion
of
this
house,
a
special
committee
be
appointed
for
the
purpose
of
considering
the
advisability
of
adopting
a
Canadian
flag,
presenting
Canada
as
a
whole,
and
!n(whiehjfor
position
oflmbf,
fmalythboiizing
the
Dominion
as
an
equality
partner
in
the
commonwealth
of
British
nations.""
Mr.
Lameron
made
a
speech
in
support
or
tne
motion
but
the
House
rose
directly
after
the
speech
and
no
further
opportunity
has
been
given
members
to
discuss
it.
Some
day
when
the
.House
is
not
so
much
worried
with
.
.
'
i
i.
a
j.
i.f
unemployment
ana
larm
matters,
mis
question
may
re
ceive
consideration.
To
Perform
in
Prince
Rupert
Thursday
Princes
Sl.v.-mnsicy
,md
tier
d
tug
!
.
j
Man
conductor
and
soprano
IdM
with
'
in..
n-
n.iyal
Russian,
Chorus.
Dry
Cleaning
&
Pressing
Lower
than
Vancouver
prices
We
rail
for
and
deliver
M.
T.
LEE
CO.
323
3rd
Ave.
W.
Dione
CCS
Next
Benson
Studio
NATURAL
PURE
Fresh
Milk
Free
from
any
preservative
of
treatment
whatever.
Milked
and
delivered
dally
from
our.
own
cows.
Four
successive1
years
Government
Grade
A
certificate
Health
and
Sanlta.
tlon.
A
trial
solicited.
Satisfaction
guaranteed.
PRINCE
RUPERT
DAIRY
Box
895
Phone
287
N
MAY
11th
Premier
Bennett
announced
O
the
Dominion
Conversion
Loan
with
an
objective
of
$250,000,000.
On
June
1st
the
Prime
Minister
announced
that
the
Loan
had
been
subscribed
to
the
Bum
of
$639,816,500
an
over-subscription
of
two
and
one-half
times.
Canadian
business
men
are
familiar
with
the
loan.
They
knew
that
the
Government
had
sufficient
assurance
of
large
blocks
pf
bonds
to
guarantee
the
objective.
They
knew
that
the
real
success
of
the
loan
depended
on
an
over-subscription
from
the
free
flow
of
bonds
in
private
fiands
all
over
Canada,
which
would
come
forth
at
the
call
of
the
Nation.
But
even
the
most
optimistic
were
hardly
pre-i
pared
for
such
a
success-.
;ful
flotation
as
the
figure
which
the
Prime
Minister
revealed
to
the
country
in
his
budget
speech.
The
Conversion
Loan
Was
not
merely
a
success,
it
was
a
success
in
the
largest
and
widest
measure.
The
degree
of
response
with
which
the
loan
was
AND
THE
NEWSPAPERS
A
Story
of
Intelligent
Advertising
supplemented
by
the
individual
advertisements
;
of
banks,
bond
dealers,
and
financial
houses.
The
use
of
other
media
was
inconsequential
Nearly
all
of
the
expenditure
went
into
the
form
of
advertising
in
Canadian
daily
newspapers.-
CANADIAN
GOVERNMENT
BONK
THE
PREMIER
SECURITY
IN
CANADA
DOMINION
OF
CANADA
1931
CO.WTRSION
LOAN
9M
Mr
mi
mmm
n
met
may
be
attributed
to
scores
of
factors,
but
one
of
the
very
definite
reasons
for
the
smoothness
and
rapidity
of
the
transaction,
the
readi-tiess
of
the
public,
the
lack
of
question,
and
the
ease
with
which
tens
of
thousands
of
small
transfers
were
put
through,
lies
in
the
application
of
the
force
of
advertising
in
the
daily
pewspapers
of
Canada.
.
The
Government
carried
a
series
of
clear-cut
Announcements
in
every
daily
newspaper
throughout
the
Dominion.
These
in
turn
were
ttmmmm
Advertising
made
the
work
of
the
Conversion
easy!
Advertising
brought
thousands
and
tens
of
thousands
of
small
individual
investors
into
the
offices
of
banks,
financial
brokers
and
trust
companies
with
their
bonds.
What
newspaper
advertising
accomplished
in
this
particular
instance
it
is
accomplishing
day
by
day
for
the
whole
fabric
of
commerce
and
industry
m
Canada..
V
1
In
this
Dominion
there
is
no
substitute
for
newspaper
advertising.
The
geographic
extent
of
Canada,
its
span
of
.
provinces
extending
over
the
vast
breadth
of
a
continent,
its
scattered
population,
its
trading
areas
with
widely
differing
business
conditions,
all
tend
to
make
the
Canadian
daily
newspaper
the
one
universal
medium
of
information
and
advertising
in
this
country.
This
is
why
the
newspapers
of
Canada
occupy
an
outstanding
position
as
the
messengers
of
the
Dominion's
welfare
and
progress.
This
is
why
the
successful
national
advertiser
in
Canada;
without
.
exception,
looks
upon
the
Dominion's
skein
of
daily
newspapers
as
hifl
primary
and
indispensable
medium.
v
Ask'
any
recognized
advertising
agency,
,
J
The
Dominion
Government
advertisement
reproduced
In
miniature
above,
tad
those
which
followed
it,
were
published
in
every
'daily
newspaper
Jn
Canada,
coincident
with
the
announcement
of
the
Dominion
Conversion
Loan,
which
had:
an
objective
of
1260,000,000,
and
secured
?G39,816,500
within
two
wedes.
.
THE
DAILY
NEWSPAPERS
OF
CANADA
The
Canadian
Daily
Newspapers
Association,
July,
1931