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ti
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UNSEEN
TOU
wouW'conslder
it
an
affront
to
your
Intelligence
if
tome
one
were
totry-fci:
ferH
you-a
horce,
'sight-unseen'
You
would
laugh
such
a
proposition.
to
scorni
Yeterery
day
you
are
asked
to
buy
merchandise
on
Identically
the
same
terms;
canned
goods
with
unknown
labels
cosmetics
of
uncertain
quality
a
radio,
by
nl
unknown
manufacture!
shoes,
clothing
and
housefurnishings
about
whose-merit
you
know
nothing.
And
you
are
asked
to
buy
this
"unsight-unseen"
type
of
merchandise
in
place
of
the
nationally
advertised
brands
that
you
know
are
dependable
I
Advertised
brands
have
been
approved
by
the
most
critical
of
investigators
the
buying
public.
You
know
exactly
what
you
will
get
when
you
buy
advertised
foods,
not
some
unproved
substitute
but
the
specified
article
as
represented.
You
know
that
the
maker
of
advertised
brands
has
confidence
in
them,
else
he
would
not
invest
money
calling
your
attention
to
them
day
after
day,
month
after
month
In
buying
advertised
brands,
you
get
your
money's
worth.
Buying
'Wight-unseen
is
llle
to
prove'
dear
at
any
price.
-
u
v
...
-w
..A''r
'4.
4
This
advertisement
is
sponsored
by
the
Canadian
Daily
Newspaper
Association
A
;
ft
i
.
..
'
WverihersrlcVzmze
'thai
iKi,
most
effective
means
of
keep
ins
the
Canadian
public
in
formed
of
the
merits
of
advertised
brands
is
the
'daily
news-'paper
,
because
practically,
'every
Canadian
family
reads
'a
daily.
newspaper
every,
day,,
m
''ri'
'
JV
.V
'
!ll-
V
-4,