THE
DAILY
NEWS
THE
DAILY
NEWS.
PRLN'CE
RUPERT
-.
BRITISH
COLUMBIA
Published
Every
Afternoon,
Except
Sunday,
by
Prince
Rupert
Daily
News.
Limited,
Third
Avenu
H.
F
PULLEN
-
-
-
Managing-Editor
SUBSCRIPTION
KATES
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Columbia,
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period
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parts
of
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Columbia,
the
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Empire
and
United
States,
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in
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year
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year
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Editor
and
Reporters'
Telephone
LETTER
FROM
PEACE
RIVER
80
Advertising
and
Circulation
Telephone
.'.
.....
98
Member
of
Audit
Bureau
of
Circulations
DAILY
EDITION
UNEMPLOYED
POSITION
1.40
.02
.25
.15
Tuesday,
July
14,
1931
The
action
of
the
provincial
government
has
placed
the
unemployed
of
the
city
in
a
difficult
position.
Only
those
who
have
been
in
the
city
less
than
three
months
are
entitled
to
relief
by
the
province
and
the
city
has
no
fund
on
which
to
draw.
Anything
it
does
jn
the
way
of
relief
is
done
without
authority
and
with
high
tax
payments
due
this
month
it
is
doubtful
if
local
citizens
would
support
a
bylaw
just
now.
What
is
needed
is
work
for
the
unemployed
and
this
should
be
pressed
upon
the
provincial
and
federal
governments
with
all
the
force
possible.
We
draw
special
attention
today
to
the
letter
sent
out
by
the
Boards
6f
Trade
of
the
Peace
River
which
is
published
in
full
in
this
paper
today.
It
gives
some
good
arguments
why
action
should
be
taken
at
once
to
provide
a
western
outlet
for
that
part
of
the
country.
We
expect
to
refer
to
this
again
and
hope
everyone
will
keep
informed
on
the
situation
as
viewed
by
the
people
of
that
important
spction
.
of
the
country.
'
.
,
,
HOOVER
CAMPAIGN
The
campaign
to
re-elect
President
Hoover
has
commenced
officially
although
it
really
has
been
in
progress
some
time.
Also
thcJ
opposition
has
been
active
for
many
months.
From
now
on
however,
we
may
expect
to
find
all
political
action
in
the
United
States
based
on
the
forthcoming
election
campaign.
It
will
be
one
long
play
to
the
galleries
with
the
election
over
a
year
hence
as
the
climax.
APPEARANCE
OF
CITY
The
rebuilding
of
the
local
sidewalks
by
the
city
has
ex-cited
c?Ji?Hpab!e
remark
Visitors
see
in
it
a
healthy
sign
and
declare
it
indicates
a
live
town.
Some
taxpayers
fear
that
it
means
too
heavy
a
drain
on
their
purses
while
others
are
pleased
beyonu
measure
at
the
work
being
done.
Some
do
not
realize
that
the
work
is
being
paid
for
under
the
local
improvement
plan
by
the
owners
of
the
abutting
property
and
that
it
is
being
carried
out
at
their
request
or
with
their
acquiescence.
What
is
certain
is
that
when
it
is
completed
the
city
will
have
a
smarter
appearance
than
it
has
ever
had
before.
(By
Gee)
Horace
A.
Craig
JJR.
CRAIO,
the
vice-fhalrman
of
the
Albert
Committee
of
the
World's
Grain
Exhibition
and
Conference,
is
Deputy
Minister
of
Agriculture
for
Alberta.
Born
at
North
Cower,
Ontario,
in
1882,
Mr.
Craig
received
his
education
in
the
public
and
high
schools
of
that
Province!
at
the
Ontario
Agricultural
College
and
the
University
of
Toronto.
In
1006
he
was
awarded
a
BlS.A.
degree.
From
1906
to
1911
Mr.
Craig
was
superintendent
of
fain
and
institutes
for
the
Province
of
Alberta,
and
from
1911
to
1915
superintendent
of
provincial
farms.
He
was
appointed
to
the
position
of
Deputy
Mlntaterof
Agriculture
m
1915.
Mr.
Crslg
is
a
member
of
th
Canadian
Society
of
Technical
Agriculturists,
as
well
as
of
numerous
organisations
interested
in
problems.
T
H
THE
LOAN
AND
THE
NEWSPAPERS
A
Story
of
Intelligent
Advertising
N
MAY
11th
Premier
Bennett
announced
I.IIC
J-'UlIUiilUll
VVIl'ViiHwti
.uvmw
llit
objective
of
$250,000,000.
On
June
1st
the
Prime
Minister
announced
that
the
Loan
had
been
subscribed
to
the
sum
of
$639,816,500
an
over-subscription
of
two
and
one-half
times.
Canadian
business
men
are
familiar
with
the
loan.
They
knew
that
the
Government
had'
sufficient
assurance
of
large
blocks
of
bonds
to
guarantee
the
objective.
They
knew
that
the
real
success
of
the
loan
flepended
on
an
over-subscription
from
the
free
flow
of
bonds
in
private
hands
all
over
Canada,
which
would
come
forth
at
the
call
of
the
Nation.
But
even
the
most
opti
mistic
were
hardly
prepared
for
such
a
successful
flotation
as
the
figure
Which
the'
Prime
Minister
revealed
to
the
country
in
his
budget
speech.
The
Conversion
Loan
Was
not
merely
a
success,
it
was
a
success
in
the
largest
and
widest
measure.
The
degree
of
response
with
which
the
loan
was
met
may
be
attributed
to
CANADIAN
OOVnuqgWT
PONDS
THE
PREMIOt
SECURITY
04
CANADA
scores
of
factors,
but
one
Df
the
very
definite
reasons
for
the
smoothness
and
rapidity
of
the
transaction,
the
readiness
of
the
public,
the
lack
of
question,
and
the
ease
with
which
tens
of
thousands
of
small
transfers
were
put
through,
lies
in
the
application
of
the
force
of
advertising
in
the
daily
newspapers
of
Canada,
o
Thi
Government
carried
a
series
of
clear-cut
announcements
in
every
daily
newspaper
4.1.
-
T
rm
j
t
'
.1
i
Tuesday,
July
l'i
j93)
-
f
supplemented
by
the
individual
advertisement
of
banks,
bond
dealers,
and
financial
houses.
The
use
of
other
media
was
inconsequential
Nearly
all
of
the
expenditure
went
intothe
form
of
advertising
in
Canadian
daily
newspapers.
ownMWT
e
rm
DOMINION
OF
CANADA
WM
CONYIRSION
LOAN
aw
MitaMiii4i4
m
tw
mmmm
Mi
ibkwitkkfiMr
a
mmm
mm
mm
4.MfMniiwia
Tiflifam
imm
k.SMMMMfa;t
RadsabaMatatMli
w
mmm
m
mmm
m
M
Advertising
made
the
work
of
the
Conversion
easy!
Advertising
brought
thousands
and
tens
of
thousands
of
small
individual
investors
into
the
offices
of
banks,
financial
brokers
and
trust
companies
with
their
bonds.
What
newspaper
advertising
accomplished
in
this
particular
instance
it
is
accomplishing
day
by
day
for
the
whole
fabric
of
commerce
and
industry
in
Canada.
In
this
Dominion
there
is
no
substitute
for
newspaper
advertising.
The
geographic
extent
of
Canada,
its
span
of
provinces
extending
over
the
vast
breadth
of
a
continent,
its
scattered
population,
its
trading
areas
with
widely
differing
business
conditions,
all
tend
to
make
the
Canadian
daily
newspaper
the
oho
universal
medium
of
information
and
advertising
in
this
country.
This
is
why
the
newspapers
of
Canada
occupy
an
outstanding
position
as
the
messengers
df
the
Dominion's
welfare
and
progress.
This:ia
why
the
successful
national
advertiser
in
Canada,
without
exception,
looks
upon
tho
Dominion's
skein
of
daily
newspapers
as
hiaf
primary
ana
indispensable
medium.
throughout
the
Dominion.
These
m
turn
were
A'bIc
any
recognized
advertising
agency,'
,
The
Dominion
Government
advertisement
reproduced
In
ttlnlitnrt
abova,
knd
Uiom
which
followed
it,
were
published
In
every
dally
newspaper
in
Canada,
coincident
with
tho
announcement
of
the
Dominion
Convention
Loan,
which
had
&M)
objective
Of
0
$250,000,000,
and
secured
$039,810,600
wlthfn
two
week.
E
DAILY
NEWSPAPERS
OF
CANADA