FS02
Point
MM
Response
from
daily
newspaper
advertising
is
assure!.
Iluslncss
executives
know
that
daily
newspaper
vcrtising
moves
to
action
vast
groups
of
people
quickly.
CR
EAT
A
.THE
DAILY
NEWS
-
A.
-
.
'
r.'
LES
IMPRESSIQNSARE
DAILY
NEWSPAPERS
laying
Follows
Close
Upon
Heading
II
II
!.
III.
Present
day
business
conditions
demand
keen
discrimination
in
the
selection
or
advertising
media.
All
other
considerations
are
subordinated
to
that
of-RESULTS.
Immediate
sales
are
the
goal.
Every
dollar
must
do
a
real
selling
job.
;
,
To-day,
more
than
ever,
manufacturers
and
retailers
insist
on
direct
cash
returns
from
their
advertising
investment.
The
daily
newspaper
stands
out
as
the
medium
which
best
-''fJV
meets
cash-register
requirements.
v
'
i
-wclo
Vji
v
Daily
newspaper
;
advertising
spurs
to
immediate
action.
,
i
It
influences
men
and
women
to
buy
now?
the
products
advertised.
Manufacturers
and.
retailers
are
analyzing
their
advertising
investment
more
thoroughly
to-day
than
ever
before,
They
arc
insistent
that
their
ad
Vcrtising
must
sell
and
they
know
that
the
"
daily
newspaper
is
the
one
sure
medium
for
Uiaf
purpose.
J
1.
1.
This
advertisement
is
sponsored
by
the
Canadian
Daily
:
Newspaper
Association