UNDER
THE
SU
At
this
very
moment,
under
the
surface
of
Canadian
business
and
economic
conditions,
many
millions
of
hidden
dollars
lie
buried
by
uncertainty
and
over-cautiousness.
Of
Canada's
ten
millions
of
people
nine
millions
decimal
something
-very
-considerable
are
still
"on
the
job",
?teadily
at
work,
drawing
regular
wages,
or
supported
by
those
who
are
at
work..
And
spending
less
than
they
can
well
afford
to
spend.
This
reluctance
to
buy
was
initiated
by
want
of
confidence
and
born
through
the
"my
job
may
go
next"
idea.
This
complex,
multiplied
by
millions,
has
become
a
most
formidable
habit
that
is
now
being
broken
in
the
slowly
gaining
fight
to
reach
anew
our
riationdl
prosperity.
0
This
is
the
time
with
gradual
improvement
evidencing
a
fuller
and
more
reasonable
measure
of
national
confidenceto
dig
out
and
put
back
into
useful
circulation
these
hidden
hoards
of
Canadian
buying
power.
ACE
GOLD
The
Daily
Newspapers
arc
more
powerful
today
than
ever
to
cat
through
the
outer
crust
of
consumer
resistance
and
reach
the
buying
public
which
represents
90
of
it
i
an
our
peoole.
v
Most
Canadians
are
at
work.
They
read
thefr
newspapers
today
with
keener
interest
than
ever
before.
Reach
them
by
placing
your
message
In
that
atmosphere
of
vitality
which
the
Daily
Newspaper
brings
as
no
other
medium
can
do.
K
t
THIS
ADVERTISEMENT
IS
SPONSORED
BY
THE
CANADIAN
DAILY
NEWSPAPERS
ASSOCIATION