A n 4- SAVINGS To Every Employer It is imperative that S10.OQO.000 every month be saved from the pay envelope? of wage and salary earners and invested in War Savings Certificates. At present, the splendid co-operation of many .firms and individuals is resulting in an investment oj about $2,500,000 a month in War Savings Certificates. But with the y present courso pf the war this is not enough heavier demands for more production' " require the increased objective of $10,000,000 a month. To secure this amount EVERY employee in Canada must save, and EVERY employer in Canadg roust encourage his employees to save. This not only applies 'to those who are sharing in the S35.000.OO0 monthly addition to payroll earnings which has resulted from increased business activity during the first year pf the war, but to every wage and salary earn:r in Canada there comes the "Call to Sacrifice". Some employers are alive to this fact. Many of them are not. Or, if they have the War Savings Plan in operation in their plant or office, their employees are not in St 100, or are saving in such small amounts as to make it impossible to reach the increased objective of $10,000,000 each month. This condition must be changed irame-.. diately, as only an all-out 100. effort lrom both employers and employees will do. the jpb required. This 100 participgtion must be Canada's answer to Germany, where coercion is . used to secure money. We must show the. enemy, arid show him NOW. that .we can do voluntarily what he is doing by coercion. Why The Help of Every Employer Is Needed, ' fRST Because Canada is at war a war for survival as a natlpn. V To carry on this war requires a tremendous production of the sinews SECOND Because we must pot allow our productive capacity to he diverted from our war efferl by unnecessary spending. . ' ' . ' . v THIRD Because to the greatest possible extent, employees must be protected ,'k against upsetting post-war readjustments. jj njemember. War Savings NOW. wil) provide a vast backlog oi purchasing power (or prdinary commodities when e inevitable period of post-war readjustment arrives. To 'the extent that savings from pay envelopes are mobilized, there will be a curb ' . upon' inflation. 11 employees spend all of their earnings as last as tney gei mem. there will be rising prjees, inflation and the evils that follow. ' 4 How Employers Can Help 'th:.. . " Experience shows that the easiest and most convenient way for your employees to save Is by a War Savings Payroll Plan. We ask you as an employer-whether ' ' yon' have 5 employees or 25,00Q to instal such a Payroll Plan; and to see that K Is carried out effectively for the duration of the war. So that employees will understand the need for saving we shall send you at inter-yals and shall, publish advertisements fre-auntly small bulletins to put in pay envelopes, for savings, telling where the money goes, and in the press giving reasons effort. Factory posters will be supplied at inter-Roll how saving vitally affect our war Certificates will be awarded for achieving 75 to 100 pf parti- vvi, r ' 1 cipation by permanent employees, The necessity for regular saving will be constant- i in rountrv. Iy impressd upon every man. woman ana - - responsibility. The leadership In your organize Y,u as an employer have a grave to give this leadership, TP get m,.t r.Dmfl from vou. We count upon you .- -t: know, Involve more clerical work, but r, will, we ths nian working efficiently Z to insider that as pan of your contribution t, the nation's - , . wir effort. COMMITTEE ent Messa : : 't ge To Every Employee If we could sit down as man to man and talk about War Savings, we know that Jfliu us loyal men 011 4 women would strain every nerve to help us d 9 what it is imperative to do to win .this war. 1 x 'ty' Because, in these days you men and women who are the wage aod salary'. . ..... ... . ...it.. .1 tit it.ii -j !.... !---..- earners are reaiiy in me ironi line . hhu yuu aip a pngiuy iwpsuaui pan si-w that "front line" as producers and savers. ' You are striking Hitler as you carry on with your day-fcy-day work keeping' up vital production for both war and domestic requirements. In addition, you fire a shot every time you put a Mir into War Saying! Certificates. Because some of you don't quite undtrstaid the trwendow importance of this, we are talking it over with you frankly. . : Because to defeat our foes and make no mistake about thls-i-we simply must courit upon the pay envelopes oi Canada to produce an investment pf 510,000.000 a month in War Savings Certificates. At present, loyal employees in many firms are saving about $2,500X00 a month in this manner; But this is not enough, as the course of the . .- war is making heavier and heavier demands for the production of military naval A and air supplies and equipment. The enemy is coercing his people to raise money. We must show, the enemy that w ' can. and thgt we wilL do more by a united voluntary effort than any people can do J f j by coercion. ! .' There must be no shirking, no putting-oif. no "letting George do it' lineCvSSary, ygu, must sacrifice jn order to save, for therein lies the path of duty and honour, Why You Should Save and Lend To Your Country FIRST, because you are helping to build planes and ships te firnJsh pns . and ammunition. . ' ; SECOND, because you are building a cash reserve for yourself fir jUt family for the "after the war"-period. THIRD, because every dollar you spend unnecessarily may take people jnj. machines away from war production and thus help the enemy. " You may ask: "What abaut the big fellows, what are they doing? What are you gifting from them?" Be assured that the government is going after the,big jnonayf"an( getting it. Employers, executives, and wealthy people will tell you that, But. in addition to the big money, you wage and salary earners must lend Canada $10,000,000 every month. To buy '25c War Savings. Stamps is good; they . have their place. Sixteen -f;JlSf . buy a War Savings Certificate. But employees must save in dollars. Stamps alert ' will not bring $10,000,000 a month. .; . No one need go without actual necessities to save, but we urge y QU net - to buy; thbg$ which compete for labour and materials with war production, Save Every Dollar You Can Lend It To Canada There s that other vital reason for savbg When this war ends, there will be a period of readjustment. Men who now have good jobs may suddenly find themselves Qut of work or on short time: Let us hope not. But if you have a 8ubsfantidrsum':uiVv'ar Sayings Certificates (accumulated while the war is on), you wiUbe abie 'toyMrannJ ' the gafi" when industry is changing from a war to a peace time basis.-you' will ;i eternally glad THEN that you have saved money NOW. i ' We have sent to every employer the message you see alongside. When your em ployer asks you to start saving or to increase 'your present savings, co-operate wit him. The following table represents an average basis of saving for a group of jmployees,, These figures are only illustrative, of course, as the amount of saving which ts possiiif will vary according to each individual's family and other economic .circumstance EARNINGS - PES. WEEK .. up to $20 over $20 to $30 over $30 to $40 over $40 ' SAVINGS y - PER WEEK . up to $liOO $1.25 to $2.00 $2.25 to $3.50 $3.75 to $9.25 WAH SAVINGS CERTIFICATES PURCHASED PERTEA. $15.to $35 580 tp $130 $145 to $225 $245 to $600 PaJVlMlMt r s,. Men and women, you have a grave responsibility. These are indeed critical timf a, but ' Canada has confidence in you. We believe that you, as loyal and courageous Ufc 1 sens, will face the facts. We urge you. to 6ave your monsy and buf Waf Sav&Sf' i Certificates to see our country Jhrough to victory. W. H. SOMERVILLE and de GASPE BEAUBIEN. Joint National Chairmen. War Savings Committee, Ottawa. WAR SAVINGS CERTIFICATES Provide a safe investment a direct obligation, of the Dominion of Canada. Are told convenient denominations: $5 for $4( $10 for $8, $25 for $20, $50 for $40. $100 for $80. Provide a good return your investment increases by : 25J b.y maturity. 1 May be redeemed at option of registered owner, after sue months from date of issue at an established scale of values. i jfar 'Savings Stamps provide a convenient method for tht purchasa of War Savings Certificates by instalments ;: r B 1 n. . i7 l . . - r s4 f 7 ''- We can and we shall aet S10.000.000 a month if; EVERYONE saves his or her share.' f' ''''Hi ;4 m :.-.rtffc 4- t l i 1 i.., 4