PAGE
FOUR
SPECIAL
NOTICE
In
order
to
comply
with
the
Govfr
ernment's
wishes
the
firms
whose'.,
names
appear
below
have
decided:
To
Make
2
Deliveries
Daily
(In
order
to
conserve
gas)
To
insist
on
payment
of
all
bills
by
the
10th
of
the
month
following
purchase
(As
requested
by
the
Federal
Government).
OVERWAITEA
LTD.
LINZEY
&
INGRAM,
LTD.
RANCE
&
HARDY
THRIFT
GASH
&
CARRY
YAMANAKA
GROCERY
MUSSALLEM'S
ECONOMY
STORE
SUNRISE
COMPANY
LTD.
DEJONG'S
CASH
&
CARRY
SAV-MOR
GROCERY
TOM
LEE
AND
SON
PRINCE
RUPERT
FISHERMEN'S
CO-OPERATIVE
ASS'N
JOHNSON'S
GROCERY
A.
MacKenzie
Furniture
Ltd.
"A
Good
Place
to
Buy"
CHRISTMAS
GIFTS
COFFEE
TABLES
Walnut,
at
12.00
MAGAZINE-RADIO
TABLES
at
11.15
SMOKERS
With
Cabinet,
Ash
Tray,
at
$12.75
Other
Assorted
Tables
with
Magazine
Racks
from
850
END
TABLES
Walnut
finish
.'
$2.35
Phone
775
Buy
Early
and
Lay
Away.
327
Third
Ave.
CHRISTMAS
CARDS
Our
Selentinn
nf
C.nrrl
ic
nnm
nnmnloto
Ormes
Lid.
TTiie.
Pioneer
Drttqists
THE
KEXALL
STORE
PHONES
81
AND
82
Open
Daily
from
8
a.m.
till
10
p.m.
Sundays
and
Holidays
from
12-2
p.m.
and
7
-
9
p.m.
CANADA'S
GREAT
BATTLE
AGAINST
INFLATION
(Continued
rrom
lage
One)
chain
store,
the
department
store,
the
corner
grocery
and
the
little
delicatessen
that
stays
open
to
10
an
nave
to
contorm.
Licences
may
be
taken
away
and
businesses
clos
ed
up
for
cheating
or
chiseling.
Mjtegrity,
big
or
small,,
which
will
$inot
cheat,
will
serve
as
a
general
jk'
brake
on
their
weaker
or
greedier
i
fellows.
$2
'
But
and
here
is
the
genius
of
3
the
plan
which
Donald
Gordon
is
M
driving
towards
the
zero
hour
m
control
is
not
being
Imposed
ar-
DRESSaiAKER
"
I
IT
niii
nrn
V
Mrs.
Nakatani
J.
jtl.
DULuEiK
vjvijH
Ladies'
and
Children's
Alterations
r
.
Phone
Blk.
529,
522
Fulton
St.
I
nf
nmof
fief
Satisfaction
Guaranteed
VJJIUllICirial
Craning
and
Pressing
Opposite
Post
Office
"
-
-j
When
You
Want
a
Reliable,
Comfortable,
Dependable
2
PHONE
13
24-Hour
Service
at
Regular
Rates
bitrarlly
by
the
government.
True,
T"
.
.
i
t
I
oui
Business
is
Deing
asked
wjiwork
It
out.
to
0ft
1
You
find
here
in
Ottawa
that
the
ball
has
been
tossed
back
to
business,
and
business
men
are
g
working
out
their
own
plays.
Busi-
vinj
MlUUau
J
UltU
S3
grouping,
manufacturers,
whol
esalers,
retailers,
are
intent
on
de-M
.vising
methods
that
will
meet
the
fib
needs
Of
the
hour.
Business
mlirht
'have
gone
on
strike,
thrown
up
its
uajius,
saia,
"we
cant
Keep
tne
price
down,"
but
honestly,
loyally,
even
with
enthusiasm,
business
men
are
forging
their
own
shackles
for
their
own
salvation.
Thus
In
democratic
fashion.
Canada
is
fashioning
a
type
or
total
control
undreamed
of
in
the
days
when
Hitler
was
only
a
noise
In
Europe.
But
let
us
go
back
a
bit.
The
Wartime
Prices
and
Trade
Board
is
not
a
new
thing.
It
was
set
up
in
Canada
within
a
day
of
the
of
five
ranking
civil
servants
who
were
trade
experts,
with
Hector
McKlnnon,
noted
tariff
authority,
a
man
of
the
highest
integrity,-
as
chairman.
Success
So
Far
This
Board
functioned
splendid
ly
for
the
first
two
war
years.
Sit
ting
constantly
and
serving
faith-
foully,
it
worked
rather
to
see
that
'supplies
of
raw
materials
were
.maintained
than
to
crack
down
on
prices,
though
it
did
work
to
keep
prices
of
certain
commodities
movement
will
have
begun
to
stop
jfrom
r
king
sharply,
and
with
suc-price
increases.
It
will
go
on
cess.
through
countless
nights
and
days
j
You
will
recall
how
it
tackled
-until
the
war's
last
real
shot
ishe
sugar
"shortage"
alter
the
fired.
Economic
Blitzkrieg
OUtDreaK
or
war
ana
now
ar-
ranged
ror
a
sieaay
wooi
suppiy.
(other
commodities
coal,
butter,
But,
while
the
aim
is
to
set
upjhldes
and
leather,
arm
feeds-
a
siege
against
inflation,
prepara
tions
in
Ottawa
are
as
for
a
blit-krieg.
At
headquarters
here
the
general
staff
has
worked
far
into
ithe
night
laying
the
ground
for
a
'nation-wide
assault
that
will
involve
every
home,
every
hamlet,
j
every
farm,
every
corner
grocery,
every
quick
lunch
counter,
every
little
hairdresslng
salorf.
i
For
from
that
date
no
one
will
(be
able
to
charge
or
pay
more
for
,any
goods
or
essential
services
ithan
the
highest
prices
that
prevailed
in
the
four
weeks,
September
15
to
October
11.
If
prices
have
gone
up
since,
they
must
;rome
down.
,
Viewed
close-up
here,
that
is
what
makes
the
task
seem
such'
a
colossal
one,
made
possible
only
i
by
everyone's
honesty
and
cooperation.
The
board
is
not
simply
setting
one
price
or
set
of
prices
down
the
line
for
all
Canada,
or
for
one
province,
or
city
by
city,
or
even
street
by
street.
Prices
will
vary
from
store
to
store
as
they
always
did.
They
will
vary
between
high
and
low
priced
stores,
between
the
big
popular
emporium
and
the
specialty
shop,
'between
various
types
of
Butter,
for
example,
may
show
q.
range
of
several
cents
between
the
were
also
kept
on
an
even
keel.
A
few
administrators
were
appointed
for
sugar,
wool,
coal,
hides
and
leather,
rents
and
for
periods
prices
were
controlled
for
wool,
bread
and
butter,
and
rents
were
permanently
fixed.
But
prices
generally
were
"ap
peased"
not
"blitzed."
"A
selective
control"
was
exerted
on
certain
commodities
as
is
still
the
United
States
policy;
there
was
no
at
tempt
to
establish
an
"overall
ceiling"
which
is
the
essence
of
the
present
policy.
Thus
for
two
years,
while
the
cost
of
living
rose,
wages
increased,
prices
went
slowly
but
steadily
up,
the
Board
held
to
the
even
tenor
of
its
way.
Then
in
September
co'sts
and
prices
began
to
move
in
a
vicious
spiral
towards
infinity.
The
time
had
come
for
drastic
action.
Announcement
of
action
came
on
October
18,
when
in
a
radio
broadcast
the
Prime
Minister
declared
that
wages
and
prices
would
be
pegged
in
an
all-out
fight
to
halt
inflation.
Such
a
thing
in
such
fashion
had
never
been
attempted
In
a
democratic
country
before.
Could
it
be
done?
Could
the
tide
be
stopped?
How,
in
a
democracy,
could
the
ten
million
and
one
transactions
of
dally
business
be
channeled
and
checked?
Easly
enough
In
a
dictatorship
like
Germany,
which
can
decree
the
at
night
to
oblige
Mrs.
Jones
whoUhape
of
a
haircut
and
see
it
en
uaaeniy
aiscovers
sne
nasn
t
a'f0rced-by
the
Gestapo!
But,
in
bite
for
breakfast.
But
the
price
a
country
like
Canada
of
a
thous-
uuargea
Dy
eacn
must
De
on
the
level
of
the
basic
period
mentioned;
less
If
each
likes,
but
definitely
no
more.
Thus
there
is
to
be
no
great
levelling,
it
is
explained,
no
set
ting
of
one
price,
but
rather
an
anchoring
of
the
price
level
gen
erally
as
of
the
basic
period.
Thus
competition
will
be
preserved
and
...ttUt
II
II-
i
.
W4uuu
uimis
oi
wnat
ne
may
cnarge,
the
efficient,
alert
manu
facturer
will
still
seek
to
gain
your
custom
.by
value
at
a
profit.
No
Cheating;
or
Chiseling
Every
establishment
in
Canada,
;300,000
or
more,
will
be
licensed
to
and
trading
freedoms
how?
Head
of
Board
Two
or
three
weeks
passed
in
a
search
for
a
formula
by
the
Board.
Then
Donald
Gordon,
the
virile
Scots-Canadian
banker,
who
had
made
such
a
success
of
another
vj
uuauicas
uiiuer
inis
nne
r(m..nntrAi
v,-t
u
i
,,
ruthless
when
necessary,
tackled
it
Offenders
may
be
severely
pun-'and
Is
putting
ioucu
oui
nuw
wm
tney
De
checked
or
caught?
-
All
the
-
policing
o
in
pushcart
peddler
It
was
a
Job
to
make
a
man
quail.
But
Gordon,
big
physically,
cheerful,
dynamic
and
inspiring,
it
across.
Some
business
men
told
him
It
couldn't
"
be
-
done.
v.vn,.
He
lie
said,
saiu,
"Boys,
uys,
lb
it's
got
gus
to
to
.
"
"
rr
.
,
We
have
relation,
local
scenes
and
iSufSfiJ"
toA1o
iTiiT
J"
Kjrainary
cards.
Xmas
Cards
5c,
10c
and
15c
Xmas
Cards,
boxed
..
25c,
40c,
50c,
60c,
and
$1.00.
Xmas
Ribbon
10c
Xmas
Ribbon
Cellophane
15c
Xmas
Fancy
Paper,
4
sheets
15c
Assorted
Seals,
Tags
and
Cards,
100
for
10c
200
for
20c
Y,
T'
n
l
.
the
law
says
that
prices
must
stay
Amas
lie-Uns,
pkt
5C
$2at
or
go
back
to
a
certain
level.
Xmas
Cord
...
Qc
1942
Calendar,
local
scenes
40c
3g
from
North
Sydney
to
Prince
Rup-W
is
the
secret
of
the'succes
Jluhl.?lag.ara
Penlnsulathat
Is
being
achieved
over
the
.w
tun
viiurenui,
wno
mignt
seek
ffa.to
cheat
or
chisel
on
prices.
$J
For
one
thing,
trust
the
Cana-
dian
housewife.
Competition
will
impossible.
Business
men,
the
idea
sold
to
them
by
Gordon,
are
working
it
out
with
him.
Ottawa
headquarters
is
athrob
&l
iPJ
,
shell,know'
with
an
energy
that
Is
reaching
buying
experience
how
g
prices
out
into
the
highways
and
byways
8
should
run.
And
the
firms
of
in-
0f
of
the
the
Dominion's
Dominion'
hm.
business.
A
a
great
organization
is
being
built
up
almost
overnight.
In
little
more
Toyland
Where
?
at
the
Variety
Store
TOYS,
TOYS
FOR
GIRLS
AND
BOYS
When
von
think
and
talk
In
$
PUZZLES
AND
GAMES
.
.
.
DnttvMni!
I
MTI
T)TrtQT?a
for
the
doctors
and
tne
nurses
.
.
.
Socks.
Handkerchiefs
and
Ties
to
fill
your
gifts
with
Joy.
Come,
Come
to
the
Variety
Store
"Where
Your
Dimes
Are
Little
Dollars"
SELECTED
330
3rd.
Ave.
W.
I'h.
Red
120
p.
O.
Box
757
J
eta
Day
by
day
a
corps
of
adminis
.
.
"
r"""1
!
wuuiu
euro
eauaiiv
"t
nrlm
aamimsiraiors
nlstrntjirc
rro
are
Suit
Special
We
nave
24
Suits
to
Clear
This
Week
Only
at
All
Sizes,
in
Different
Patterns
Worsteds.
work
out
among,
themselves.
Every
day
to
Ottawa
have
come
representatives
of
many
business
or
trade
groups
to
work
out
with
trators
has
been
built
up.
They
are.
bakers,
here
to
listen
to
adminls-
war
necessity.
Foreign
Exchange
.the
direct
supervisors
of
the
vari-
trators
outline
objectives
and
Control,
was
drafted
for
the
Joblous
branches
of
business:
manu-
thresh
out
with
them
wavs
nnrt
answers,
men
versed
in
the
costs,
down.
Or
there
may
be
cuU
made
practices,
channels
and
devices
in
delivery
or
the
multiplicity
of
of
their
own
particular
trades.
'certain
goods
made
or
sold.
Ecorf-These
men,
most
of
them
exe-
.omies
will
be
sought
here,
over-cutives
or
technicians
of
business,
lapping
eliminated
there.
It
is
were
drafted.
All
the
instincts,
said
that
business
groups
will
detraining,
background;
of
most
of
ivelop
a
greater
brotherhood
than
$1950
No
Refund
No
Alterations
Sale
Final'
ACME
CLOTHING
STORE
TIIIUI)
AVENUE
AND
SIXTH
STREET
than
a
month
the
miracle
wlllithem
were
against
control.
Many
in
the
past
as
a
rr
n
have
been
achieved,
the
creation
saw
only
failure,
grief,
chaos
inter-dependence
a
of
an
organization
as
remarkable
iahead.
But
the
country's
need,
the
lng
for
the
common
In
its
way
as
the
Empire
Training
Plan.
Truly
this
country,
under
war's
stress,
has
shown
a,
titanic
capacity
to
Improvise.
Donald
Gordon
is
chairman
of
a
board
of
general
strategy
which
has
grown
from
five
to
eleven
public
good
and
Gordon
s
mag-
place
the
old
rivalnc
netlsm
enlisted
them.
Now
he
has
won
their
enthusiasm
and
devotion.
Now
they
are
working,
must
not,
will
not
fall.
This
price
control
will
be
an
integrated,
shared,
co
-
operative
Everybody's
Fight
Some
commodities
.
and
textiles,
have
through
their
industrial
and
trade
f0r
the
various
inter.
,
associations,
io
put
across
a
co-
a
co-ordinator
anrt
.'""c
ojbicju
m
jjwtc
tuiiuui
aeputy
co-ordmat
members,
senior
civil
servants
hav-
hi
the
firm
belief
that
it
cannot,
'snags.
In
the
cast
lng
been
added
from
the
various
government
departments
involved.
While
it
decides
policy
and
hammers
out
regulations,
his
is
the
Churchill
role
of
over
all
inspiring,
directing
and
executing.
Around
his
headquarters
nucleus
has
grown,
gradually
but
quickly
in
brief
time,
the
big
varied,
widespread,
deep-reaching
business
administration
necessary
to
put
the
plan
into
effect.
Don't
ask
anyone
how
it
has
been
done.
But
it
has
been
done.
One
by
one,
eight
crisp,
eager
men
have
been
added
to
Mr.
Gordon's
staff
as'executlve
assistants.
to
share
his
load.
The
Administration
u.
laggart,
minister
ture
for
Saskatchoua:.
Ottawa
to
apt
as
ur!::
But
within
a
week
,(
blanketing
blttzkrn
common
enemy-uit;
Thirteen
regions
been
appointed
and
.
in
Vancouver
Edm..
me
administrators
tne
details
of.
Winnipeg,
North
B:.
price
control.
One
day
saw
rep-Toronto,
Brockv:;.
resentatives
of
the
Ontario
Milk
Quebec,
St.
John
H:
n--l
1
1
r
n
r
V.
fl
111-
it-'
....
Ktsuuicio,
mc
nuui
iiuuns,
me
cnanouetown
so
tn;r
work
intimately
w.
everywhere,
offices
in
and
son.:
appmxi:u:.
v..
v.sai.ins
auu
luuntiuus
ineiacturing,
mercnandising,
whole-
means
oi
getting
that
price
down,
other
town
of
10
0C3
new
price
control
set-up.
What
a
sale
and
retail;
food,
clothing,',
Prices
must
come
down!
That
is
these
offices
will
be
task!
He
had
to
build
a
national
shoes,
jewellery
and
the
like.
Ad-.the
dictum
which
faces
everyone
i
Inspectors
and
supr
,V,,T
eiuuuu
up.
minisirators
unaer
tne
old
Doard
an
aiong
tne
line,
uut
now
will
sary
to
a
check
ot
wimmir.
nrwpriont
ha
vo4
r
i
.
.
.
i
.
.
.
.
m
.
.
.
,
.
.
-
'
.
-
f-vmwi.,
iittu
wimciuaea
a
juage,
a
lawyer,
a
create
new
che:ks
on
all
business,
banker,
a"
chartered
accountant-He
had
to
fashion,
for
Canadians,
with
technical
advisers
to
help
they
be
brought
down
Is
left
it
works
out
In
pw
largely
to
the
initiative,
enterprise
ter.
and
efficiency
of
a
business
or
Such
is
a
hint
.
a
new
world.
He
had
to
devise
a
them
work
things
out.
The
new
group.
"Frills"
like
the
packaging
m
trol
nlan
Thev
arin
k.
w.
1
top-ranKing
ui
oreaa,
jor
example,
may
De
cut
SCSnS
!i
SLnl6
grea'
c0f
merchant
and.business
men
who
know
all
the
out
to
bring
the
cost
of
a
loaf
$lhole-ln-the-wall
stores.
They
will
to
which
Canadi.i!
ened
a
world
with
such,
as
they
havi
They
wont'
see
it
there,
a
great
na'
unharness
costs,
but!1
curb
a
dreadful
irr
inflation.
That
b
the
big
blitz
set
rm
everybody's
fight
'
or::
2?
t,
a
H:
through
from
Droducer
ihroueh
co-ordinator
with
....
,
..
manufacturer,
wholesaler
and
re-
mlnistrators
for
fi-h
i..rvc
tallpr
trt
ronsnmpr
F!afh
mutt
hoir
'hakprlpa
nnH
ar.
,
-i.
his
share
of
what
is
tailed
the.hlm
to
handle
the
vj.
"squeeze."
This
is
to
be
achieved,!
Thus
the
admmi
;
as
far
as
possible,
by
voluntary
grown,
expanding
i
unselfish
give-and-take
which
the
the
widespread
iuvr
various
businesses
are
seeking
toi
45
j
GURV1CH
CONTRACTORS
Houses
Moved
To
Any
Location
BASEMENTS
AND
FOUNDATIONS
EXCAVATED
AND
ERECTED
DUMP
TRUCKS
AND
COVERED
VANS
For-Hire
By
Tke
Day
Or
By
Contract
Rock
and
Soil
For
Sale
When
Available
OFFICE:
EXCHANGE
HLOCK
u.
1
PHONE
32