in .,.1 .3 SI?.! 1 Discriminating Women Find it Easier to Shop at The Peoples Store Hundreds of Coats ,and Dresses .in all the newest Fall Styles, Selected' by us direct atthe tyle'Centers make it quite certain yOu'lHind that costume you've planned in your mind. Arid'aVfor sizes, no matter if you take a size 32 or size 52, we have those too. RUPERT PEOPLES STORE COATS - - -DRESSES- - -ACCESSORIES -MILLINERY - -LINGERIE - - Trimmed, Untrimmed, Tweeds, Sport. Afternoon, Sport, Tailored, Evening, Gloves, Handbags, Hosiery, Etc. Dressy, Tailored, Sport, Etc. Slips, Panties, Brassieres, Girdles." AN ANNOUNCEMENT OF IMPORTANCE In these trying times with both scarcity of labor and materials and with additional taxes to pay, there is a tendency for many commodity prices to rise. The People's Store in its many years of service to the families of Prince Rupert has always been known to offer values supreme in women's and children's wear. Our Policy R emains The Same Our consistent tradition is low prices. Since it's not new to us, we do it well. You will be pleasantly surprised to find our fall and winter prices just as low as in past years. You benefit by our years of experience. RUPERT PEOPLES In the Heart of Prince Rupert THIRD AVENUE WEST NEXT to HEILBRONER'S PHONE BLUE 907 MAIL ORDERS PROMPTLY FILLED OPEN SATURDAY NIGHT ' ,- . . . for