.
goodwill.
EDITORIAL
Use
of
Advertising
,
.
.
,
Nobody
knows
what
is
going
to
happen,
but
all
of
us
are
beginning
to
realize
that
we
are
in
for
a
rather
grim
and
difficult
time.
Just
how
grim
and
how
difficult,
remains
to
be
een.
Some
people
think
that
our
resources
...
as
individuals
and
as
a
nation
.
.
.
will
be
taxed
to
the
utmost.
We
are
a
Democracy
and
Democracies
are
traditionally
slow
to
act.
A
great
many
opinions
must
be
aired
and
a
great
many
arguments
expounded,
pro
and
con,
before
we
can
arrive
at
a
decision
to
do
anything.
That
is
the
price
of
liberty.
Meanwhile,
we
are
confronted
with
many
serious
and
urtrent
uroblems.
We
are
not
gettirig
ahead
with
them
as
fast
as
we
should.
What
can-we
do
to
speed
things
up?
By
an
intelligent
use
of
one
of
the
most
potent
and
misunderstood
tools
of
management,
the
joint
objectives
of
business
and
government
can
De
more
swiftly
and
effectively
achieved.
That
tool
is
advertising
.
.
.
but
not
advertising
as
it
is
too
often
defined
by
its
critics
and
many
of
its'
defenders.
It
is
advertising
operating
tinder
an
entirely
different
conception
as
to
its
basic
nature
and
function.
Everybody
thinks
of
advertising
in
terms
of
selling.
That
is
unfortunate.
Because
advertising
is
not
selling.
It
is
something
far
bigger
and
more
comprehensive.
INFORM
AND
PERSUADE
Specifically,
what
do
we
expect
our
advertising
to
do?
Advertising
has
one
snecific
thing
to
do;
and
that
is
to
inform,
and
often
.
.
.
although
not
necessarily
always
...
to
persuade.
If
some
one
still
insists
that
when
you
-say
"sell"
you
are
savins-
the
same
thing
as
"inform
and
persuade,"
let
us
take
a
look
at
some
recent
advertising
where
considerable
space
and
time
were
used
in
an
effort
to
induce
people
to
use
less
gasoline.
If
that
is
"selling,"
it
will
be
very
difficult
to
measure
the
results
in
thesales
figures
at
th
end
of
the
vear.
What
advertising
actually
.does
is
to
convev
a
message
.
.
.
to
say
something
to
a
large
number
of
people.
Advertising
is
a
specialized
technique
for
mass
communication.
It
exists
for
two
reasons
.
.
.
because
it
is
fast,
and
because
it
costs
less
than
any
other
method.
TRAGEDY
OF
SILENCE
Advertising
can
be
used
in
many
ways
yet
untried
and
undreamed
of
.
.
.
to
stabilize
markets
.
.
.
to
control
inflation
.
...
to
promote
healthy
competition
.
.
.
to
thrash
out
controversies
...
to
crystallize
public
sentiment
in
matters
of
public
policy
.
.
.
to
strengthen
our
minds
and
hearts
as
one
neonle
working
toward
a
common
goal.
Here
in
Canada
our
whole
existence
is
built
around
the
Democratic
nrocess.
We
feel,
and
will
always
feel,
that
freedom
is
the
Greatest
thing
in
life.
And
of
all
freedoms,
freedom
of
sneech
is
the
most
precious.
If
we
doubt
it,
we
need
only
look
about
us
in
the
world.
It
is
a
significant
fact
that
wherever
the
darkness
of
despotism
lies
over
the
earth,
there
-is
no
voice
but
the
voice
of
the
dictator.
In
a
democracy,
the
supreme
tragedy
is
silence.
Tlere.
advertising
can
serve.
As
a
'technique
of
mass
communication,
advertising
can
sharpen
a
n
d
shapes
ideas,
present
them
clearly'and
fairly
in
the
public
forum,
bring
them
infinitely
more
swiftly
to
the
point
of
action.
Advertising,
more
than
any
other
tool,
can
be
used
to
speed
up
and
make
more
effective
the
Democratic
process.
Advertising,
if
properly
defined
and
understood,
has
before
it
a
magnificent
opportunity.
By
those
'whose
task
it
is
to
build
a
better
world,
it
"will
be
used
in
con
stahtly
increasing
measure.
Advertising
can
be
used
to
help
in
making
our
nation
'secure
in
time
of
war.
It
,yu
be
of
even
greater
use
in
'cultivating
and
making
avail
ableto
eyery
one
the
fruits
of
peace.
And
it
'may
be
that
some
day
our
country
may
call
upon
it
to
carry
'to
other,
less-favored
nations
our
vision
of
universal
brotherhood
and
abundance,
of
human
'freedom
and
co-operation
ant
vice-president
of
traffic.
J.
M
Horn,
traffic
manager,
foreign
freight
department,
Montreal,
has
been
aopointed
freight
traffic
manager
for
the
western
region
'RETIRES
1
1
Bj.g
'mIi
IV.
G.
Manders
..1.L.
1
1
llrinnln...
Willi
iieuuquai
wris
at
iiwiijc
TO
.MONTREAL
J.
.M.
MacRae
I
and
will
succeed
W:
O.
Manders
who
retired
recently
under
the
pension
rules
of
the
company.
Mr.
j
Horn
will
be
succeeded
In
Montreal
"by
John
Pullen,
formerly
as-
I
slstant
general
freight
traffic!
manager.
Succeeding
Mr.
Pullen
j
will
be
J.
M.
MacRae,
formerly
as-1
slstant
freight
traffic
manager,
Winnipeg,
who
moves
to
Montreal
as
assistant
freight
traffic
manager.
The
appointments
take
effect
Immediately.
Mr.
Horn
Is
well
known
to
wes
tern
Canada
and
is
particularly
well
versed
on
the
traffic
needs
and
requirements
of
the
west.
He
was
born
in
Scotland
in
1880
and
In
freight1
department
of
the
Northern
Pacific
Railway,
Winnipeg
Two
years
later
he
Joined
the
Canadian
Northern
Railway
as
revising
clerk
in
1804.
He
was
appointed
chief
freight
agent
and
five
years
later
was
promoted
to
be
district
freight
agent
at
Win
nipeg.
In
1916
Mr.
Horn
made
another
step
up
the
ladder
and
was
ap
pointed
assistant
general
freight
agent
and
three
years
later
was
appointed
general
freight
agent,
remaining
in
Winnipeg
until
the
following
year.
In
1920
Mr.
Horn
was
transferred
to
me
racnic
Coast
and
became
general
freight
agent
at
Vancouver,
He
remained
on
the
coast
for
nine
years
and
in
1929
returned
to
Winnipeg
on
his
promotion
to
"be
assistant
freight
a
British
soldier
tovfullv
Elves
the
famous
"
thumbs
up"
sign
as
he
marches
a
batch
of-
glum
Axis
prisoners
back
to
Tobruk
after
the
advance
from
Egypt
lifted
the
siege
on
that
now
well-known
town.
These
prisoners
were
taken
by
troops
from
the
Tobruk
garrison
who
rushed
from
their
stronghold
as
the
reinforcements
hit
the
Axis
In
the
rear.
ONE
BOY'S
JOB
BRISTOL,
Jan.
17:
P)
A
12-year
old
boy,
charged
with
stealing,
told
court
that
because
his
widowed
motrfer
was
engaged
in
war
work
he
had
to
make
his
own
breakfast,
feed
a
one-year
old
baby,
take
the
child
to
a
clinic
on
his
way
to
school
and
get
his
own
supper.
TO
GIVE
AIRCRAFT
CARRIER
LONDON,
Jan.
17:0'
City
auth
prities
expect
to
raise
during
war
ship
weeks
in
March
the
equival
ent
In
money
of
the
cost
of
an
aircraft
carrier,
$22,500,000.
traffic
manager,
western
region.
Mr.
Horn
remained
In
Winnipeg
until
1939
when
he
was
promoted
to
be
traffic
manager,
foreign
freight
department,
with
headquarters
at
Montreal,
which
position
he
retained
until
his
new
appointment
at
Winnipeg.
Another
Seat
J.
M.
MacRae
was
born
In
Storn-oway,
Scotland,
In
1884
and
com-
menced
his
railway
career
in
Win
Letter
Box
'
GROCERY
PRICES
Editor.
Dally
News:
It
is
with
very
great
interest
we
read
the
advertisement
Of
various
grocers
with
regard
to
making
a
charge
for
delivery
.on
their
goods
as
from
January
19.
Are
these
people
aware
that
they
are
putting
up
the
price
of
groceries
above
the
controlled
price
and.
therefore,
breaking
the
Price
Control
law?
We
bought
certain
goods
at
a
certain
price
delivered
before
the
control
went
into
effect.
Therefore,
if
we
pay
delivery
charges
extra,
we
as
well
as
the
grocer
are
breaking
the
law.
Would
it
not
be
more
to
the
point
If
the
grocers
gave
a
5
percent
discount,
payable
In
war
savings
stamps,
to
all
who
fetched
their
own
groceries
and
thus
.encourage
the
saving
of
gasoline
and
tires
rather
than
to
try
and
profi
teer
to
the
extent
of
5
percent
on
nipeg
as
a
clerk
and
stenographer
.
sman
orders?
In
fho
finHif
Hpnnrtmpnf
nf
t.hp
received
his
early
education
n
the
In
Canadlan
Northern
Railway
public
and
high
"schools
of
Wlnni-;
-holdlng
mQ
Aftef
yarious
c,pr.
He
commenced
his
railway
peg.
ical
itions
in
the
freight
de
service
in
1898
as
a
billing
clerk
,nnrtJLnt
mMnVt
ha
,
1Qn7
I
Mr.
MacRae
was
appointed
dis-
trict
freight
agent
at
Saskatoon
in
1912.
In
1919
Mr.
MacRae
was
appointed
assistant
general
freight
agent
in
Winnipeg
and
In
1929
he
l
was
promoted
to
be
general
freight
i
agent
with
headquarters
at
Van-j
couver.
Mr.
MacRae
remained
at
'
the
coast
for
ten
years
and
1939
he
was
transferred
back
to
Winnipeg
as
assistant
freight
traffic
manager,
western
region,
and
re
mained
In
this
position
until
his
present
transfer
to
Montreal.
W.
O.
Manders,
formerly
freight
traffic
manager,
western
region.
who
has
retired
under
the
pen
sions
rules
of
the
company
com
menced
railway
service
In
1895
as
a
clerk
in
the
freight
department
After
working
In
a
number
of
offices,
he
was
transferred
to
the
general
freight
office
In
Winnipeg
in
1901.
He
continued
his
rise
up
the
ladder
In
the
Winnipeg
office
Until
his
appointment
as
freight
traffic
manager,
western
region,
in
1923
and
held
this
position
until
his
retirement.
John
Pullen
entered
railway
service
in
Montreal
in
1913
with
the
Grand
Trunk
Railway
Com
pany.
In
1916
he
became
solicit
ing
freight
agent
and,
after
winning
steady
promotion
In
the
freight
department
at
'
Montreal,
was
appointed
assistant
to
the
vice
president
In
1927.
He
served
as
general
freight
agent
and
freight
traffic
manager
of
the
central
region
and
was
promoted
to
be
assistant
general
freight
traffic
manager,
Montreal,
in
1939.
Mr.
Pullen
served
during
the
first
Great
War
with
the
Black
Watch
Regiment
of
Montreal.
CHUCH
NOTICES
ST.
PAUL'S
LUTHERAN
CHURCH
Corner
8th
and
9th
Aves.
Ea,st
Rev.
J.
II.
Myrwanf,
Pastor.
Res.
1077
1st
Ave.
W.
Phone
Blk.
888
Mrs.
I.
Feness,
'Organist
SUNDAY,
JANUARY
18
11:00
a.m.
Divine
Services
In
English.
12:15
p-mr-Sunday.
School.
Full
attendance,
please!
7:30
p.m.--Services
In
English.
.
.
MONDAY,
JANUARY
19
'8:00
pm-
Church
Council
Meeting.
All
are
cordially
Invited
to
attend
our
Church
Services.
ANTI-PROFITEERS.
(This
letter
was
signed
by
nine
citizens).
QUESTION
FOR
GROCERS
Editor,
Daily
News:
May
I,
through
the
medium
of
your
paper,
ask
the
various
stores
who
are
about
to
impose
delivery
charges
on
their
already
overbur
dened
patrons
If
they
can,
by
Imposing
penalties,
obtain
extra
gas-'
oline
or
tires?
j
It
seems
to
me
that
the
price
ceiling
is
already
being
felt
among
the
grocers
and
so,
in
order
to
be
able
to
squeeze
the
bull
on
the
nickel,
they
must
first
squeeze
it
out
of
their
customers.
j
Why
not
divide
the
city
into
zones
and
deliver
into
these
zones'
on
specified
days,
say
twice
aj
week.
'
Certainly
Canada
needs
our
co-
operation,
and
yours
Mr.
Mer
chant.
Cut
out
the
rackets!
Yours
for
co-operation.
T.
ELLIOTT.
J.
Bouzek,
TAILOR
LADIES'
and
GENTS'
Best
Materials,
Workmanship
Second
Ave.,
two
doors
from
Broadcasting
Station
A.
R.
P.
NOTICE
Weather
permitting:
a
n
d
under
direction
of
City
Engineer,
volunteers
are
required
to
assist
in
excavat-ine
water
holes
on
Sunday
afternoon,
January
18th,
at
2
o'clock.
The
following
locations
in
District
"E":
4th
Avenue
and
Ebert
5th
Avenue
at
Hospital
5th
Avenue
at
Bowser
St.
7th
Avenue
at
Young
7th
Avenue
at
Hays
Cove
Circle
8lli
Avenue
at
Green
8th
Avenue
at
Young
WEAR
'RUBBER
BOOTS!
TIRING
A
SHOVEL!
Dig
For
Fire
Protection
!
.MORE
FOOD,
LESS
PAPER
LONDON,
Jan.
17:
-Representatives
of
70,000
British
catering
establishments
have
decided
to
save
paper
by
reducing
the
size
of
their
menu
cards.
SATURDAY.
JANUARY
17,
page
two
THE
DAILY
NEWS
AFFECTIONATE
CAPTOR
JOY
AND
GLOOM
IN
DESERT
CAMPAIGN
lAjnuun.
Jan.
ii:
.
.
RAILWAY
can
"Kins:"
whose
onw
.
'
,was
"iiuiio,
my
dears;
t.
SHOES
FOR
WOMEN
CHANGES
kumcu
acumen
t.
reached
Kronen
uumca
after
th.
frVtln
nrtie
clinlr
In
lha
A.f-..
TLIO-PEDIC
AND
JULIA
ARTHUR
ter
several
months
tn
"Well
"Known
Former
Western
Men
tratlon
camp
they
were
release
Involved
In
New
Canadian
National
to
make
their
way
to
BrltUh
J
Appointments.
r
torv.
Hartt
Shoes
for
Men
Jack
and
Jill
Shoes
for
Children
Family
shoe
store
ltD.
"The
Home
of
Good
Shoes
MONTREAL,
Jan.
17:
Several
important
changes
In
the
freight
traffic
department
of
the
Canadian
National
Railways
were
an
nounced
today
by
Alistalr
Frasor
PORTRAYAL
OF
CliKIST
T
rTTriI
Inn
IT.
v
(
I
.
-uoerammerguu
in
which
"voice"
of
Christ
was
heard
n
niswjry
in
urumn.
nor
cent--.
any
aireci
ponrayai
or
Chrhti
Deen
oannea
on
tne
British
t'j
and
screen.
J.H.BULGER
Optometrist
X
(OPPOSITE
POST
OFIICF.)
NOTICE
The
ANNUAL
MEETINT.
f
the
Prime
Rupert
llranck
of
Hie
Canadian
Red
Cross
Society
MONDAY,
JANUARY
13
at
8
p.m..
City
Hail.
All
persons
giving
one
tic?"
or
over
are
fully
qualify
members
and
Invited
to
SPECIAL
NOTICE
As
das
Will
He
Rationed
on
April
1
As
Tires
Will
Not
Re
Obtainable
.
.
.
the
firms
whose
names
appear
below
feel
it
necessary
la
order
to
give
continuous
delivery
service
to
the
public
to
pol
into
effect
the
following
schedule
on
January
19:
1.
Orders
under
.$2.00
delivery
charge
10c.
2.
Orders
under
$3.00
delivery
charge
5c.
3.
Orders
S3.00
and
over
delivery
free.
(No
deliveries
under
$1.00)
Canada
Needs
Your
Co-Operation
In
Her
Great
War
F.ffoit
MUSSALLEM'S
ECONOMY
STORE
PRINCE
RUPERT
FISHERMEN'S
COOPERATIVE
ASSOCIATION
SUNRISE
COMPANY
LTD.
TOM
LEE
&
SON
LINZEY
&
INGRAM
LTD.
OVERWAITEA
LTD.
RANCE
&
HARDY
THRIFT
CASH
AND
CARRY
JUST
RECEIVED
A
New
Shipment
of
luggage
Wardrobes,
Trunks,
Gladstones,
Fortnite
Cases,
Lady
Sets,
Suit
Cases.
Elio's
Furniture
Store
THIRD
AVENUE
ruINCE
kupf.BT,
B.C
ENTERPRISE
FRUIT
and
PRODUCE
Co.
THIRD
AVENUE
AND
FIRST
STREET
Specializing
in
Fruit
and
Vegetables
You
are
cordially
welcome
to
inspect
our
store.
We
will
demonstrate
our
new
produce,
"DELNOR"
FROZEN
FRUIT
and
VEGETABLES
PHONE
313
FREE
DELIVER
It
is
Keep
in.
a
Good
Stock
of
TELKWA
OR
ALBERTA
The
Best
Quality
Coal
is
Needed
at
a
Time
Like
This
Albert
&
McCaffery
Ltd.
PHONES
116
OR
117