PAGE TWO The Daily News Published Every Afternoon Except Sunday by Prince Rupert Daily News Limited. Third Avenue. G". A. HUNTER Managing Editor PRINCE RUPERT . . . BRITISH COLUMBIA SUBSCRIPTION RATES By City Carrier, per week . .. .15 Per Month .65 Per Year $7.00 By Mafl. per month . Per Year DAILY EDITION . . . Monday, August 14, EDITORIAL PROFITABLE PROMOTION .40 $450 1944 al advertisers, surveys in Canada and the United States show once again. This means that those men who have the most on trie need of advertising constant advertising. Even a bargain needs to be advertised. In one American city, 38 businessmen are delighted at the resumption of publication of their local paper which had been compelled to suspend business. "You never miss the water till the well runs dry " is an old saying applicable in this case. There are many people in business who gain much from the efforts of their fellow citizens to build up j -the city and district, but who do little themselves other than grumble and complain. These are people who think advertising does not pay unless they can trace a direct sale to a special advertisement. They ignore the .fact that to be successful you must advertise, advertise, advertise. ' Successful advertising is due to the constant association of a name with a community of service. Big advertisers do not bother to trace sales. They want you to associate the word Hardware for instance with their name. Sooner or "later you buy goods, at the store whose name they know. Advertisers do get results pr our national and international advertisers would have quit instead of increasing their advertising. Local merchants increase their business by doing more advertising, thus ensuring better publicity for tljeir town as well as their wares. The increase in our circulation in recent years shows that the people here and elsewhere want to read the Daily News for ite newjd ivtisements. GOOD NEWS j Ottawa may well deem it time they gave a little more thought to members of our armed' services and tnose who have been discharged". j First came the announcement from Col. the Hon. Ralston, minister of national defence, that clothes allowances for discharged men would be increased from $65' to $100. This will be applauded widely. It was not the De-' partment of National Defence, however, that first discerned the need for the boost. The first sound , came from the newspapers and it took columns and columns of type, together with pictures, to convince the department. I : The. newspapers are not seeking thanks for this, " merely the recognition by the man in the street that ( newspapers still belong to everyone, ready to serve agood cause whatever the odds. Better news still for the armed services is Colonel Ralston's announcement of a $750,000,000 war service gratuity fund. Half the fund will be paid directly, to the men, and the remainder will be used in connection with the Veterans' Land Act, military personnel education and other assistance programs. Lauriers 34-Year-OId Promise to Prince Rupert is Being Fulfilled W. J. Alder Recalls Dinner 7 Here Fur Great- Liberal I Prime Srinister j A promise which he beard ! made by Sir Wilfred Lsurter in ; Prince Rupert 34 years ago is coming true tots. W. 3. Alder. Prince Rupert pioneer and former eity oranmlMrtLr. believe. Die great LUtem prime minister visiting this city in 1910 loolwd on Its isolation, depsar- ed It, and promised to do something about it. "You remind me of entombed Slitters." SBr Wilfred toid guess at a dinner green la nls bomr to tfce aM Prtnee IiueH ks&, "I want to ten yon that we are going to dig you out " Mr. Alder, who Is now vlsstlm Kpvsnnnpr5 .irp nirpn highest ratine with nation- briefly In Use eJtf tmm Vte- toria. wm a goeat aft the dinner. , He remenberedtlioM' wwm. 1 "Prince Rupert has been duK 1 out at last." he said Friday with the MktiBfaptifm of a man whr. to spend and desire the best return are not stinting has waited a long ume. To nn tVtoiv olfAtioinn- irii n rn mir Thoir nrp cnlrl Skeena River highway is the escape tunnel. "We have dreamed of that road since th Town began." IncldenUy. Mr. Alder came v Prince Rttoe-: Wednesday to b? present at the official openin ceremony which he understood would be held August 12 He was not aware that it had be?r. set bark until Se-rember A. He foresee? Prince Rupert takine it place a w ,r"d p-T It will not be in rav time. Itti; JJAILY ?ifcrt3 but thik city will Mine day have 50,000 people a it was designed to. To nuke it great Is the responsibilitr of yonng-people. The town was a casualty of the last war. It must not suffer the same fate at the end. tf this one." Mr. Aider satd that he firs heard of Prime Rupert whiM I n 111' I Tmni g HHsM'i i n m SEX EDUCATION LONDON 9 Course of sex instruction are being given to uupus of approximately 11 year r age in all senior school if ie West Suffolk education com ru.-e as an iStegrai part of TTiera Ueaith education lalnjratory research on cast iron. Tliey reviewed previous experimcntB car ried on ly other scientist!?. They made countless exfterimenU of their own. They proved that cat iron could he. Tre Board of Trade have met s disc os arrangesnenU (or the IWfsrway opemng ctwra- tl Ssftember 4. A. E. Ourney swrjerviaistg Hi-lneer of the Sbeena Highway construction. Is i wwning office in Terrace Nickel had been developed to take the place of war markets wijied out in 1911J. Today Canadian Nickel In again diverted war juirjMxft, and again the inlnlry IimiLh to tile future with confidence. IMan arn ready to develop and expand old and new IM-acetiiiiei niarketH,w that tlio Nickel imliis. try muy continue, through Its own initiative, and rnteqtrlrtc, to make still greater ronli-L Lutioiii to Cauuda's welfare. his Many Terrace TtssdenU are ex-nrMsinv deeo re over thi. sudden passing In Prtne Rupert of Louis O. Delamater He had been In charge of the ttmber central In Terraee diet net for the last two years and had made many friends here City of Prince Rupert Proclamation In recognition of the visit of United Stateg Ambasaadw Ray C. Atherton to thts city on August Ttft. 1M4, I leedr proclaim a- public half-holiday, commencing' at noon on that date. II M. DAGGETT. Mayor ALnioucn it iiAD.nEETi pnovEii by Ialratory exjKrrimcnts that the quality of cast iron could be vastly improved by the addition of Nickel, it remained lor the Canadian Nickel industry to lead the way in putting this knowledge to commercial use. rnl921TfickelinTe!.ti. So Nickel, alloy iron was adopted for scores gators began intensive of new uses. Another new market for jjjljjgs THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED 2B KINO STREET WEST, TORONTO MOIiDAY. A'..r It " visiting his boyhood home la London. Bng . after living In the-l midwest United States. He came here on his return to ttiis continent, and established a reati estate business. With Mrs. Alder, who la in Victoria, he bvilt one of th first bones In tfce ess. It standing today across 3rd Avenue from the Daily News eT. flee. Living in the Prtnee Rupert Inn was tr. j expensive," he re--a led. It was cheaper to buHd a hows." The Alder Block, earner at 3rd Avenue and th Street, was -vso built by him tat ttsa wartf days. It was Mown over in a wind storm while under- construction be recalled. It rained continually thaa. and the workmen were so anxious to pet a shingled roof on that they f rgot about strengthening the lower part They were ready v h:ng'.e "Jhe roof when the W:r,ii '-am? " Whe ; r : . tv wrt ,nf.o bank- ruptcy la 12. Mr Aider took over as city oomcnisMoner "Without careful management by city council the same thing rluid happen again." he warned And without a prosperous aity euvtrmnent you cannot have we pt&ated in the last to be province." As commissioner I allocated $108 to purchase 10 totem poles from villages on the Queen Charlotte Islands Former elty engineer F. N. Good and I went over to the Islands and offered the natives WOO each far the poles. Trrey refused to sell theu tamilv symbols. Later we had an idea. We offered them $100 eacfe If they would take the poles to the wharf and load them on a ship for u. They agreed. They were willing to give the poles away awl take the money for th eta-work, but they would not sell them." Terrace Half-holidays To Be Enforced 7TTrrr Street. TERRACE. Aug 14 - Wert y hTwU pot in the eideriylhair-hoUday rule wu) be strict-Lmrns heart He was in- ifr adhered to: in future the vU-tn lounding it dur-' commissioner have deckled ""LJihTa I in. putting teeth Into the half- .ng m nr . ...,-w 1 holiday bv law. Complaints wens . .3 HuVfut-! rftelved by the OBmmfcsion that ymre. . several store were disregard: he remerabesu. The totem p4e , it were among : restored In the the refutation. Cleanliness of the town is of primary consideration and com mlssloners are busy on a prograni of garbage collection They have Durehased a truck and several collections have been made with good results. Rstdents have expressed satis faction over having their empty eartons old cans, boots, bottles egg sheHs and other garbage disposed of for them. Kev. E. W. Slater Going to Princeton j Members of the Masonic Lodge t held an Informal gauiem i Willies Hotel maay w irv-. ell to Rev. B- w. auuer. www will soon lsve lerrace to u-nrlnuter to i parish at Prince ton. BC. Announcing Kypcrt Tobacco Sto, and Newsstand Centra:. , ateaw Third Ave una Foury, J outiuirr vrjt Office) A fuU line of miton newspapers, -.fcicco tM I Meet Me at . . JOHNNY'S JOHNNYS SNACKBAR lOor Caffee Tip, NEW ROYAll HOTEL A Home Away from u Kates -Je up SO Rooms, Hot asd cM Water Prince R jpert, fit Phone 221 PjO. Bat) COAL Lumj F. K. hi HYDE TRAXSnl rbnr hi Barr & AnderJ UMlltO riamblnf sag Automatic hpiiotBi( Coal SUtm Corner 2nd Ave. as4 Phone Red 8 tl tkince Krnrl ROOFING (t Sl!ltt en ItMfi Kepslrs. Ke-ialM51!! free Esflasai ggggfTTTTTul ggggfVVjJXIxLJjAEl I r..... .,. .lib - I . t.r MIPW ' .l.-r 4 IukIic I'l thai IrlUllH- worWlhi ttmAj Jo f,l.t fuckl fi. K. PAKKERl I OK1) DEAl SAW H0TB CarlZarcE Phone 37 PHASER 3 Prince BBPert PACIFIC CW Special? Chinese Dishes Chop Sue WATCH YOUR STEP, I10ME0 Hours ff:0d 14