s 1 it II! m II fit ft i m Daily Edition THE DAILY NEWS Prince Rupert Tuesday. March 13, 1945 Published every afternoon exceptua-day by Prince Rupert Dally News Limited, Third A venue. Prince Rupert, MEMBER i British Columbia ABC. Q. A. HUNTER. Managing Editor. SUBSCRIPTION RATES: By City Carrier, per week Per Month Per Year By Mall. per. month .40 Per Year MOO . Organizing Publicity ..... The Junior Chamber of Commerce put its teeth into a big subject at its publicity organization meeting last week and .received a wide variety of ideas fpr digestion in the planning of a publicity campaign for Prince ;Ru-.pert. Conditions may be such that all the aspects of such a campaign cannot be launched in the immediate future. However, it is fitting and high time that the organization be planned so that when the time arrives we will be ,in a position to publicize this city and district in the hope of attracting attention which will redound to our benefit There are many factors that tie in .with a publicity campaign. If we publicize for touristbusiness we must have the facilities to receive and entertain tourists to provide them with such an .interesting and enjoyable time that they will want to come1)ack themselves and have their fn'ends come also thereby developing the highly valuable type of word , of mouth advertising. If we publicize to bring industrial development, we must support tjiut publicity with cold facts and sound arguments ip favor of the development .and utilization of the natural resources which we have here. Information must be gathered, tabulated and dissenpn-,ated abroad by various media. -Vhen tourists come to visit .us, 'the publicity organization must be prepared to serve them in a planned. and orderly way. The pipst of people, particularly when they oiily Jiave a limited amount of time at their disposal, ap-preciale.finding some means of aiding 'them tcjput that tfine to the best advantage"? As.for.the visitors who cometo;lopk into our possibilities from, an industrial or busijie&s development standpoint, it also may fall well into the purview pf the local . publicity organization tp the so organized as to furnish them with collation of facts and figures and. general .information. Then there is8 the important' matter of follow-up. There are many angles to the operation of'aif efficient and effective publicity organization such as could undoubtedly serve Prince Rupert to much advantage in the post-war reconstruction ora. involves a type of wark that is becoming more .specialized every (lay. ;. Getting out a nice attractive bookletjis, undoubtedly, part of a publicity, scheme but a real publicity program iiv 'this day and age .involves a .great flyal more than that. After all, YOUR Red Cross Needs YOUR D ollars fox relief of suffering NOW! Suffering -mounts as the .war.pro-gresses and victory nears. Tho merciful ministrations of your Red Cross are needed more than ever for prisoners of war, wounded and sick, victims of Nazi CANADIAN 4 This space con Mhutod by GORDON Delmort TAXI 65 TAXI a booklet only reaches a few thousand people and, unless, it is exceptionally J ambitious and attractive, does not com- j mand a very large measure of interest. We must get ourselves into the fields! we wish to reach by other and more; diversified media of public communica- J lion newspapers, magazines, raiuo, moving pictures, word of mouth. Publicity is a big job. It requires money, time and effort. Once organized and functioning, however, it is sure to pay large dividends to the community or district which fosters it. The energetic young men of the Junior Chamber of Commerce have started the publicity ball rolling. Nmv it is well that wo should keep it in motion for the mutual benefit and as- niaiiiini; ui. v-itj mm wi.iii ill. We should first.settle upon the. type ! of a publicity organization we should have whether it should be a purely local or a district body. Possibly at the forthcoming convention of t)ie Associated Boards of Trade of British Columbia, a district body might'be. launched. That might be most efficaciously brought about by first organizing here in Prince Rupert which would be the logical headquarters of office and operating personnel. We could then arrange for representatives at other district points who would be members of the central publicity council responsible for the promotion of their own cpinmunjties jn co-ordination witb-the district .scheme. We have heard a lot of ideas about what wo might do to publicize Prince Rupert. It is .obvious that .we must get .organized. Then we can get down to planning-the job in hand. As already suggested it will need lime, effort, ingenuity and a very snbstan inl fin ancinl support. W(e iLpse ,Date -Borland . . . :1). (!. Borland, whose transfer U .Vancouver as manager of one of ihat city's downtown theatres after ten years as manager of the Capitol, ,Theatre here is announced, has been a good and useful citizen of Prince Rupert -during his tenure here. In addition to the efficient carrying on of his business duties he Mr Horjand has lieen generous of his time and ability to community -service. He lias helped in :jJ1 good causes but prol -ably his most valuable work was that during the earlier days of the war before entertainment and .diversion or the forces was properly organized when he effectively stepped ino h breach. Those were trying bi in (Iced, but Dave Borland was in the forefront of those who rose -to the occasion with unstinting and conscientious effort. The Daily News, like hi" n frjends, regret tp have to say farewell to iDave Borland but, also like his ;friends, we are happy to announce that me move involves a detinue promo tion, something that he richly dservce CIVE f your dollars generously in response to the 1945 Red Cross Appeal. RED CROSS & ANDERSON Frozen Fruits and' J. L. CURRY CHIROPRACTOR If pain Chiropractic! If nerves doubly so! Smith Block Oreen 095 Vegetables Raspberries,' Strawberries, Bllced Peaches. Enterprise Fruit Co. PHONE 343 SLIDE CLEARED, TRAINS ON TIME: First Canadian National Railways passenger train to arrive in the city from the east since a ' second rockslide burled the ; track near Amsbury a week ago. ' pulled into the station Sunday 1 night at scheduled time of 10:45 j after railway emergency crew. had succeeded In clearing the ; rails of rock at 2:30 Sunday ' morning. When the final boulders were removed, freight cars which had filled sidings at Uk, Terrace and other wayside points were immediately dispatched to their destination at Prince Rupert In spite of the week's delay in shipment of heavy freight no acute shortages resulted in the city. Coal dealers admitted that their, stocks were "Kefting low" but did nut reach the sta:;e of famine. Meat and other essential products were trucked around the obstrucUon and arrived in sufficient quantity. Today malntalnancc crews are tidying up Uie scene of Uie slide and have begun work on a bypass which will allow uninterrupted service should a thin rockslide fill the cut four miles west of Amsbury. This Is a section of track passing alonsr the river side of the cut. skirtlnrr the slide ara, This Is beinfr done as an addel THIS AND THAT Pi ;':'- m s&ull II I! 1U C.-1 M.l" A" W ; rfy l 'I'll be glad, dear, when we can again find a-girl to stay with the children ... so you tan get out occasionally, too!" measure of safety despite the fact that railwaymen express the opinion that the slides liave but back the rock bluff sufficiently to obviate the danger uf , another avalanche. A plastic .suitable for insulating and waUboard material i.-. produced from potato pulp. VARP VISITINC. VANCOUVKK A placer gold miner from Van-dcrhoof, Fred Erlckian, has been enjoying a short holiday in Vancouver. Mr. Erlckson was at one time employed as a hydraulic operator with Germansen Placers and has recently been prospecting new ground in the Omiuc a district. Roger Bacon, great scientist oj the Middle Ages, carried oil scientific research in metals, in agriculture, medicine, chemistry, lie studied the laws oj optics; suggested the use oj eyeglasses; carried on experiments in magnetism, gud produced gunpowder. Imprisoned for fourteen years as a magician oj evil, his health finally hrole down, and he died in 1292 soon ajter his release. LIKH lloger Ilacon of old, scientists of today seek to solve many problems TOM RIGHT TO INVESTIGATE through scientific research. In the Nickel industry they have explored many fields in their search for new uses for Canadian Nickej. Today practically all industries have improved their products or their manufacturing methods by using Nickel. When the war is over the Nickel research laboratories will again turn their efforts to developing the known uses for Nickel and discovering new ones. QpGW ft Becomes the First Cingalese Bishop COLOMBO. Ceylon. March' 13. iKruters--Rov. Lakdase de Mel. vicar of Sr. Paul's Church at Kandy, has been appointed to the newly-created post or aiit-ant bishop of Colombia. He becomes the first Cingalese to hold this office in the Anglican Church. Dr. de Mel, 43, is the son of the late Sir Henry de Mel and graduated from Oxford, lie ,wai ordained a deacon in England -in 1920 and worked in London before returning to Ceylon in 1027. (TFDDArc in.,. illUHr "Hi fUNUiUAlm West Tempfw. TERRACr winter m. t been an i: Terrace if br" erate !(.- zero be wa ment uf did liiP inches . Better English dents r it BV D. C. WILLIAMS topped the f readln.- u 1. What Is wrong with this or eve a sentence? "I don't know but that I made a mistake." BRA7H Ffpift 2. What is the correct pronunciation x of "ex?hange7" INFANT nrAi 3. Which one of these words RIO DF JA"ir is mlspelled? Withdraw withal, Dr-.'ii. . K:. withold. the pn re 4. What doealhc word "savor" campuj'i. meun? lneiltl;, i) - 5. What is a word bcrlnnln" high in'ur t with pec that mean ; routim; t or money?" drrn boi Answers their ! t 1. Say, "I may have made a statf--- l c mlatalr. ? ' Awmt iut iv!-l?We. avru!'p V4 not the first. 3. Wlth-lv.i-1 hraltlni 4 7'i pr.-t'tke of Uie centre- Ik-. quality or nature. "The whale where o.:s thing savored of nolltlca." iPro-noiince be I "re n the s i. . : s vet. 5 bi !.! m Pecuniary 1.C00 Canadian engineers, designers and me' allurgists have free access to the scientific and technical data gathered togetner by International Nickel. A rcquot w information is all that is necessary. Still wider knowledge of the way' ' which Nickel may be usefully cmpwp will further increase the demand i Canadian Nickel, and Canada will bencn accordingly. THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED, 25 KING STREET WEST, '