Thursday.
March
11,
1948
'
I.
PULAR
CARS
INCORPORATE
kNY
ATTRACTIVE
FEATURES
Congratulations
and
Best
IFishes
pi
soio-dodgl:
models
DeSoto
and
Dodge
Take
Lead
In
1948
Automobile
Parade
motor!
NDSAY
Jwr-
V"W
Distinctive
in
style
ami
performance,
the
new
DeSoto
lino
of
automobiles
w
attracting
interest
all
across
Canada,
and
it
is
with
considerable
prkle
that
Lindsay
Motors
Limited
makes
the
announcement
that
it
has
been
given
the
dis
CI
LTD.
SECOND
AVENUE
and
FIRST
STREET
Dodge-De
Soto
Passenger
Cars
and
Dodge
Truck
Dealers
trict
agency
for
the
DeSoto
and
Dodge
automobiles
and
Dodge
trucks.
The
Dodge,
long
recognized
as
i
a
dependable
car
tor
any
job,
is'r1
jo
a
big
luxury
car
now-
and
ta,ned
Keputation
more
beautiful
and
dependable
First
World
War
than
ever.
I
Today's
Dodge
job
-
rated'
Tlle
Dodge
name
first
became
truck
Includes
many
new
im-'
famous
in
the
First
World
War,
provements,
such
as
greater
dri-
for
in
tne
mud
and
fields
of
the
western
Front
Dodge
passenger
cars
and
light-weight
hauling
law
units
established
the
Dodge
repu-
j
tation
for
dependability.
I
Succeeding
years
of
Dodge
per-
!
for
"
PRINCE
RUPERT
formance
in
the
peaceful
days
and
again
in
the
Second
World
War
made
"Dodge
dependability"
an
internationally-known
and
proven
slogan.
ver
comfort,
greater
safety
of
operation,
lower
cost
of
performance.
VISIT
NEW
LINDSAY
MOTOKS
TODAY
It
will
be
well
worth
while
to
visit
Lindsay
Motors
Limited
and
Inspect
the
new
DcSotos.
One
will
be
enthusiastic
about
the
well-groomed
appearance
of
the
Interior.
Deep
restful
seats
provide
real
comfort
for
driver
and
passengers.
The
appointments
are
bright
and
modern.
Of
course
the
first
feature
to
catch
the
eye
will
be
the
massive
but
sleek
lines
of
this
first
line
automobile
and
its
streamlined
beauty
elves
Dromi.se
of
f
.
Tin
-
"..-
1
'
'A
m
"
J..-
'
On
the
opening
of
their
new
and
modernly
designed
Dodge,
De
Soto
Sales
and
Service
,
Center
at
Second
Avenue
and
First
Street
in
Prince
Rupert,
B.
C.
Fluid
Drive
For
Smooth
Get-Away
The
smooth,
easy
get
away
of
;
a
motorboat
as
the
propeller
;
speeds
up
is
duplicated
In
the
,
performance
of
the
DeSoto
wilr
!
fluid
drive.
This
is
because
the
the
great
power
that
is
quickly
j
demonstrated
on
the
road.
The
large
windows
allow
the
driver
and
passengers
wide
field
ol
vision,
and
the
doors
are
wide
loteb
mm
BROTMEB!
principle
is
the
same
but
oil,
instead
of
water,
transmits
the
power
from
the
engine.
,
This
oil,
swining
in
an
enclosed
housing,
by,
a
propeller
attached
w
tht
engine,
forces
another
propeller
to
equal
speed,
;
and
it
is
the
second
propellsr
which
powers
the
rear
wheels
and
.gives
this
smooth-as-velvet
acceleration.
There
is
no
metal
contact.
VANCOUVER,
B.C.
1130
w.
geokgia
street
ji.
C.
Distributors
For
;nCkatulations
to
DODGE,
DE
SOTO
PASSENGER
CARS,
DODGE
TRUCKS
idsay
Motors
Ltd.
On
the
completion
of
their
93
I
LP.
ENGINES
Dodge
de
luxe
and
Dode
special
de
luxe
models
have
95
horsepower
engines.
They
are
L-head
''
type.
I
life
ir-
T
rMiPiTJ
i
I
't
IA
i.T-ff'KUiir
r
iiwnumi
jy
j
Fine
New
Building
j
to
make
it
easy
for
passengers
to
enter
and
leave.
i
Generous
luggage
compartments
are
another
feature
that
I
will
please
the
family.
I
LEADS
IN
BEAUTY
AND
PERFORMANCE
j
If
distinctive
styling
is
desir-
ed,
together
with
eye
-.
filling
j
beauty,
advanced
yet
tested
engineeringthen
the
DeSoto
will
!
be
the
first
choice.
In
DeSoto
jOiie
get
silent,
gyrol
fluid
drive
jand
"tip-toe"
gear
shift
arm
I
chair
comfort
of
the
famous
j
'
floating
ride,"
blowout
protec-i
tion
with
safety
rim
wheels,
j
plus
30
other
new
features
and
j
refinements.
I
The
new
Dodge
automobile
is
still
the
dependable
ca
rof
old,
but
today's
car
offers
longer
life
'
and
still
lower
upkeep.
Thirty-four
new
features
and
j
improvements
have
been
added
do
time-tested
Dodge
engineering
and
design
to
give
the
fln-jest
low-priced
car
ever
built
by
nISIIES
FOR
FUTURE
SUCCESS
Krowina
SALUTE
TO
LINDSAY
MOTORS
LIMITED
Prince
Rupert's
Newest
Garage
and
Service
Station
White
&
Taylor
C(f.
t
(iypnx-
and
Brick
Sidms
supplied
by
ART
&
McCAFFERY
LTD.
1
phones
116
in
Distributors
for
Woods
Lest
We
extend
our
wishes
to
Hydraulic
Moists,
Winches,
Steel
Bodies,
Derricks
ongratulations!
with
British
Columbia
Mackenzie,
White
&
Dunsmuir
Jld.jlvho
this
year
mark
their
26th
anniversary
in
British
Columbia,
are
proud
to
extend
hearty
congratulations
to
...
.
LINDSAY
MOTORS
LIMITED
Dodge,
De
Soto
Cars
Dodge-
Trucks
on
the
opening
of
their
New
Garage
and
Service
Station
These
evidences
or
confidence
closely
pai'ullid
those
of
Macki
n.ic,
While
&
Dunsmuir
Ltd.,
whose
constant
objective
is
to
serve
the
community
by
supplying
high
quality
parts,
accessories
and
general
merchandise
to
dealers
and
industry
throughout
the
province
Vancouver
418
West
5th
Ave
TO
I
We,
Too,
Have
Opened
New
Business
Premises
!"DSAY
MOTORS
LIMITED
from
GASOLINE
LINDSAY
MOTORS
LIMITED
on
the
opening
of
their
fine
new
service
station
and
garage.
Marshall
Wells
(B.C.)
LTD.
Dodge.
To
sc
will
be
to
want
one
of
these
new
Dodges
with
their
low.
massive
body,
their
sparkling
chrome,
their
new,
lustrous
enamel.
The
interior
is
superbly
finished
and
provides
the
utmost
in
travelling
comfort.
DODGE
TRICKS
MOST
i:.PERTl.Y
ENGINEERED
Dodge
trucks,
thousands
of
them,
can
be
found
today
throughout
Canada
commanding
their
owners'
praise
for
their
work.
In
the
timberlands,
the
m
i
n
I
n
g
country,
the
rolling
farm
lands,
the
dairy
farms,
and
In
the
cities,
you'll
find
Dodge
trucks'
performing
day
after
day.
The
Dodge
trucks
for
1948
have
the
smartest
appearance
and
are
the
most
expertly
engineered
trucks
in
Dodge
history.
A
new
style
treatment
will
appeal
to
you
for
it
imparts
a
massive
truck
appearance.
How-
AVAILABLE
AT
ice
Rupert
Roofing
LINDSAY
MOTORS
LTD.
CO.-
Mack
White
&
8
A.M.
TO
9
P.M.
WEEK
DAYS
10
A.M.
TO
9
P.M.
SUNDAY
SERVICE
enzie,
1
1...
successors
to
'in'rl
Roofing
Company
Limilnl
"l'TulinK
From
Prince
George.
B.
C.
Ltd.
D
unsmuir
J
!
ever,
smooth
modern
appear
COVER
BRITISH
COLUMBIA
Vancouver,
Victoria,
Nanaimo,
Courtenay,'
New
Westminster
Kamiloops,
Prince
George,
Vernon,
Pcnticlon,
Trail,
Nelson
APPROVED
SEVICEi
WE
WERE
HAPPY
TO
SUPPLY
MATERIALS
FOR
THE
NEW
GARAGE
AND
SERVICE
STATION
OF
LINDSAY
MOTORS
LIMITED
AND
LE
-
m
ongratulations
aoce
is
only
one
of
the
many
outstanding
features.
Utility,
cast
of
maintenance,
strength,
manoeuverability
and
driver
comfort
are
highlighted
!
throughout
the
design.
,
To
fully
appreciate
the
De
Soto,
Dodge
and
Dodge
truck
;
you
should
see
them.
matAAxaimr.x
mar
;
m
Wc
Were
Honored
to
NOW
WE.
ARE
PLEASED
TO
WISH
THEM
THE
FULLEST
SUCCESS
MOTORS
LIMITED
LUXURIOUS
INTERIORS
Interiors
of
DeSoto
custom
sedans
present
a
well-groomed
appearance.
Deep,
restful
seats
provide
real
comfort
for
driver
and
passengers.
Arm
rests
on
both
front
doors
and
built-in
arm
rests
for
rear
seat
passengers
add
to
the
comfort.
f
To
be
entrusted
with
the
sheet
metal
work
in
the
new
Lindsay
.Motors
Limited
Garage
and
Service
Station.
CONGRATULATIONS
AND
BEST
WISHES
rom
PHILPOTT,
EVITT
&
CO.
LTD.
PHONES
651
-
632
Coal
Lumber
-
Paints
-
Building
Supplies
PRINTING
COMPANY
THOM
SHEET
METAL
LTD.
"ek
Third
Avenue
i-
1.
Phone
Black
884
253
East
First
Avenue
PHONE
234
THE
DAILY
NEWS
EXTENDS
ITS
BEST
WISHES
TO
LINDSAY
MOTORS
'
'
-