IPtlrtte
Rupett
Dan?
r3eto0
Lto.
Saturday,
July
10,
1948
1
''I
NORTHERN
ANfr
nrMTOr
An
Md
wrJJmmf,J?.V.,ynew"r'',per-
e,roted
the
uPbulWlnE
of
Prince
Rupert
iAiitwrunl
J
cmp!!R:.
northern
nd
central
British
ColumU
(Authorized
as
iwcvnd
Mall.
Post
Of
lire
Department,
Ottawa)
,
o-,,.
Pi:hliihe
erer
.fternoon
except
Sunday
bv
Prince
Rupert
Da
II-
p.,?pVrt.
,LH.,
3rd
Avenue.
Prmee
BrltUh
Columbia.
MlTMBtt
NTER'
'""
EdlUr-
H
PERRY
Managing
Director.
MEMBEH
OP
CANADIAN
RESS
AUDIT
BUREAU
OP
CIRCULATIONS
CANADIAN
DAILY
NEWSPAPER
ASSOCIATION
4W
?s
-'Vm.
ouii.iurilun
KATES
.
fit-
r-
tlty
Cairler
per
week.
15c;
Per
Month.
85c:
Per
Year,
$7
00
ny
Man,
Per
Muiitli,
40c;
Per
Year,
14.00.
They
have
Jr
experience
hunger
of
u,
be
a
happii,
"
the
slmpi,.
rt'llBlon
Bhou,
experience,
ed
the
husband.
"My
wife
Ir
m
well
hs
you
are."
The
clerk
apologized,
saying:
"I
beg
your
,'V
iK
'
SATURDAY
SERMON
pardon
for
my
mistake;
but,
o
DIRE
LOVE
AND
RELIGION
(By
REV.
A.
M.
McCOLL,
First.
Presbyterian
Church
i
"And
they
gathered
it
every
morning."
Exodus
18:21.
The
story
of
the
miraculous
feeding
of
the
Children
of
Israel
in
the
wilderness
has
its
fascination
for
old
and
young.
The
injunction
which
forbade
the
gathering
of
two
day's
supply
at
once
is
interest
'Ml
AV.
Ik
liulv
t,.
tell
you
the
truth,
husbands
don't
usually
buy
flowers
for
their
wives
unless
the
wives
aiv
111
or
deud."
Gratitude,
like
love,
ought
to
express
ttjself
mow
frequently.
Love
is
cultured
oy
expression.
The
name
lesson
Is
of
value
for
religion.
Too
many
of
us
are
llvln
iiHtn
past,
experience
In
this
great
venture
of
the
bjuI.
It
is
often
said
that
religion
Is
something
very
formal
and
J
u.t
the
thltiif
tn
which
we
have
be-
I
I
.
i'
A
"
"
,
'
1
1
,1
?
f
ti
Li
I
m
Mull
ing.
The
lesson
is
that
there
are
many
of
the
most
precious
thinirs
in
life.
God's
ifts
to
us,
which
have
to
be
renewed.
We
must
gather
I
them
daily
and
In
proportion
sliop
amt
sorted
a
few
f
lower-,.
I
to
our
need,
we
cannot
live
on
gaying,
"They
are
my
wlf
s
i
come
accustomed.
But
religion
yesterdays
mahna.
It
is
iiot
fit
favorites
The
young
lady
clerk
sympathy
at
U;r
ill
ior
eating
ana
n
win
not
sustain
.expressed
'S
...
Mlnistr,:
R
A
BANK
ON
ADVERTISING
WE
HAVE
OFTEN
discussed
in
this
column
the
function
and
value
of
advertising
and
its
essentiality
to
the
promotion
and
development
of
business
in
other
words,
the
success
of
business.
Today
we
are
going
to
let
the
Royal
Hank
of
Canada
make
out
the
case
for
advertising
from
the
sound
business
point
of
view,
a
submission
on
behalf
of
advertising
which
we
consider
most
convincing.
The
July
monthly
letter
of
the
Royal
Bank
is
devoted
to
the
subject
of
advertising
and
here
are
some
extracts
therefrom:
The
question
Is
sometimes
asked
and
not
only
by
persons
with
queer
economic
ideas
"why
advertise?"
The
answer
can
be
given
by
drawing
three
circles:
a
big
one,
a
smaller
one
inside
it,
and
a
smaller
one
inside
that.
The
little
circle
indicates
the.number
of
prospects
that
can
be
met
personally
by
the
sales
force,
the
next
larger
shows
the
wider
group
that
can
be
reached
by
a
well-built
mailing
list,
while
the
outer
circle
shows
the
extent
to
which
prospects
can
be
reached
by
advertising.
One
of
the
first
positive
rules
is
that
advertising
is
an
investment,
not
a
speculation.
Gambles
in
advertising,
followed
by
disappointment
and
retrenchment,
are
wasteful.
They
upset
the
economic
equilibrium.
They
give
business
that
air
of
starts
and
stops
so
well
summed
up
In
the
terse
telegram
of
the
conductor
of
the
often-derailed
train:
"Off
again,
on
again,
gone
again:
Finnegan."
Another
rule
is
that
advertising
is
fruitless
if
the
advertiser
does
not
offer
something
that
will
genuinely
serve
some
human
want.
The
third
rule
is
not
to
expect
overwhelming
returns
in
the
way
of
sales
from
the
first
ad
or
two.
Advertising
does
not
Work
that
way.
It
deposits
in
the
mental
storehouse
of
the
prospect
Impression
after
impression
until
he
has
a
well-defined
picture
of
the
product
or
business
and
the
service
it
will
perform
for
him.
Most
Of
US
are
SDeciallsts.
nrodnriiK
nnlhlncr
u,V,lVi
t.,a
ness
of
the
wife.
"Ill,"
exclaim
EIRE'S
PREMIER
AT
"NO.
10"
John
A.
Costello,
prime
minister
of
Eire,
is
shown
(
cent
re
I
with
Eire
high
commissioner
John
Dulanty
(left)
and
James
Dillon,
Eire
minister
of
agriculture,
as
they
arrived
at
No.
10
Downing
St.,
London,
for
a
conference
with
British
Premier
Attlee.
Conference
was
In
connection
With
a
trade
agreement
whereby
Eire
would
supply
food
fur
the
British
larder
in
exchange
lor
certain
considerations.
tt
1.1.
llOkfn
First
United
Church
wus
meant
to
be
something
vital
in
human
experience.
The
trmy
religious
man
knows
himself
to
be
in
daily
contact
with
Ood
and
he
knows
his
religloiw
experience
to
bp
a
reality.
It
lx
sometimes
charged
against
the
churches
and
the
people
who
belong
to
them
that
there
Is
Minister:
Rev.
R.
A.
Wilson,
M
A.
'
r!n.
MM
L.
Dakln
Choi;
IM.W
,rr:
Mr.
J.
S.
Wilson
us.
I
he
danger
of
living
upon
a
past
experience
is
one
which
threatens
all
of
us;
in
the
realm
of
love
and
that
of
religion.
Love
must
be
renewed
dally.
It
Is
sure
that
in
the
realm
of
love
life
cannot
be
lived
upon
a
past
experience
If
love
is
to
be
strong
and
fresh.
Love
4
to
b"
an
ever
new
experience
with
us.
II
is
to
be
fresh
as
the
manna
sent
from
heaven.
It
is
in
our
blindness
that
we
seek
to
gather
CO
:
cu
!
nothing
alive
and
active
in
organized
religion.
The
charpe
In
!
not
true
of
the
church
us
ti
LIFE
on
e
North
Coast
by
nilWEE
JINKS
'ounday,
July
11,
1948
11:00
a.m.
-Divine
Worship.
Sermon
Subject:
"Protestantism."
Sacrament
of
baptism.
j
whole
but
it
Is
true
of
some
j
j
people.
j
I
have
known
men
who
ha",
j
grown
up
in,
the
church,
but
us
'
a
lifetime's
supply
all
at
once
The
Ladles'
Orange
Benevolent
r
run
ft.
em.
Arrhdfftrort
;
wiiliiii
rnMMi
Mir
tttf
t
ki.il
H
Seven
miles
off-shore,
the
first-light
of
the
Prince
George
as
a
pin
point.
She
had
come
out
of
town,
was
an
item
few
would
see
again.
The
group
consisted
of
girls,
and
then
Imagine
that
we
can
Ass'n
will
parade
to
the
service.
never
go
hungry.
The
long
agony
of
the
divorce
courts
is
occasior-
"-"'
1
through
the
passage
between
six
dressed
in
wrinkled
trousers
Vank
and
Zarembo
Islands
from
and
loose
jacket
of
eskimo
boys
and
men,
the
others
in
the
fem
..Pra.
ed
by
lovers
who
seek
to
live
v-n
yesterday's
manna.
Husband
and
wife
must
gather
fresh
supplies
of
love
and
patience
me
norm,
sne
had
visited
a
sleeping
Wrangell
earlier
but
now,
on
the
return
trip
of
her
they
have
approached
middle
'
life
their
Interest,
has
waned.
They
make
excuse
lhat
thf
trttji
Church
hai
not
the
same
Inter-j
est
now
their
friends
have
gone.
But,
that
Is
not
the
Whole
truth
'
They
have
ignored
the
sadder
truth
that
Ihey
have
hot
gathered
the
manna
of
religion
fresh
daily.
Their
experience
of
Ood
has
grown
stale.
Ood
Is
not
ro
real
to
them
as
once
He
wu,i.
I
maiden
vovaee.
the
town
was
and
thoughtfulness
every
day
awaiting
her
call
at
the
port.
mere
are
thousands
or
mar
i
C0TTACF
1
Creamed
'
VALENT!
Tout;
riages
which
have
lost
their
pristine
beauty.
It
is
as
com
mon
a
danger
which
besets
mat
ALL-WKATK
r
inine
coat
style.
All
of
them
wore
the
customary
fur
parkas
and
boots.
What
seemed
the
eldest
four
of
the
group
seated
themselves
on
the
floor
and
began
to
beat
rhythmically
on
skin
drums
I
the
only
musical
instruments
-known
to
primitive
Eskimo).
The
others
began
a
series
of
sounds,
of
actions,
short
stampings
and
body
movements.
The
sounds
were
unlike
any
other
I
iiad
heard
part
guttural,
a
little
cooing,
yet
light
and
elastic,
flowing
easily
wilh
the
rhythm
of
their
motions
and
in
keeping
with
the
follow
beating
on
the
flat
skins;
Two
of
the
children
did
a
dance
their
forefathers
copied
from
the
partridge's
drumminj
and
dancing
during
mating
sea
ried
life
that
it
Is
strange
people
continue
to
fall
before
it.
Youn:;
people
imagine
that
orsce
they
are
married
they
have
laid
in
a
stock
of
bliss
which
will
lust
a
lifetime.
I
would
counsel
them
'
to
gather
daily
fresh
supplies
The
pier
was
crowded.
And
in
keeping
with
Alaska's
Gold
Rush
JuWlee.
the
ladies
were
swathed
in
petticoats,
bustles
and
ruffles
of
the
days
of
'98;
the
men
In
beards
ranking
from
plain
whiskers
to
the
most
cavalier
mustachios.
The
Prince
George
was
more
than
three
hours
behind
schedule.
Due
at
8
p.m.,
celebrations
had
been
slated
to
start
at
9
p.m.
In
the
afternoon
came
word
of
the
11
o'clock
docking
which
dismayed
no
one.
It
was:
"Well,
9
o'clock
or
12
o'clock--what's
the
difference?"
and
when
the
First
I'n'-lortiriaii
Chinch
Fourth
Avenue
East
Rev.
Allan
M.
McColl,
Minister
Mrs.
E.
J
Smith,
Organist
t
or
IK
Kin;
SaliKfar
lion
This
Winter
(
iiwutte
a
FAWCETT
FURNACE
There
will
only
be
ope
gerviro
of
love.
Let
the
same
care
an:l
tenderness
which
has
characterized
the
early
days
of
love-making
be
your
concern
all
the
days
of
life
and
you
will
fihil
You
are
Invited
to
visit
our
shop
and
Inspect
this
assembled
heating
unit.
THOM
SHEET
METAL
LTD,
that
marriage
becomps
an
increasing
blessing
with
the
passing
of
the
years.
A
man
went
into
a
flower
253
Kast
Firu
Avenue
Phone
Black
V.
each
Sunday
during
July
anl
August,
nameiy,
at
11
a.m.
Morning
Worship,
Sunday.
Julv
11.
at
11
a.m.
Children's
Talk
on
"Self
Sacrifice."
For
the
young.
Sermon
:
"How
to
Make
a
Happy
Home.''
All
children
are
warmly
invite
I
to
attend
church
once
on
Sunday.
lights
on
her
350-foot
length
became
individual
and
bright
in
the
northern
twilight,
every
ourselves
use.
In
our
capacity
as
specialists
we
may
hot
need
anyone
to
help
us,
but
in
our
sphere
as
consumers
we
need
to
be
told
what
is
available
for
our
use,
how
good
it
is,
and
how
we
can
obtain
It.
Advertising
works
for
the
consumer
as
Well
as
lor
the
'
advertiser;
it
also
works
for
the
community.
It
helps
stabilize
industry
and
employment:
it
emphasizes
quality,
which
is
certainly
a
community
service:
and
it
is
a
factor
in
competition,
which
helps
keep
prices
within
bounds.
It
may
seem
absurd
to
many
persons
when
we
say
that
the
consumer
doesn't
know
what
he
wants
until
he
is
told
about
it,
but
an
example
will
make
it
clear.
Not
one
of
us
knew,
in
1914,
that
he
wanted
a
radio
,or
had
the
dollars
to
buy
one.
Then,
suddenly,
we
all
wanted
radios
and
millions
of
persons
on
this
continent
had
dollars
to
buy
them.
Advertising
brings
new
products
to
our
attention,
and
teaches
use
to
use
them;
at
first
they
are
novelties,
then
luxuries,
then
staples,
and
finally
necessities.
The
fact
that
goods
considered
necessities
today
were
the
luxuries
of
a
generation
ago
and
quite
unthought
of
in"
the
days
of
our
grandfathers
is
surely
an
indication
of
an
advancing
level
of
living.
At
the
same
time
as
prices
have
been
reduced,
quality
and
variety
have
improved.
PioauCt
Improvement
is
a
legitimate
offspring
of
advertising.
Producers
strive
to
outdo
one
anqther
in
finding
ways
to
reduce
prices,
increase
qual-ity,
and
provide
wider
choices.
Every
sensible
manufacturer
1.".
trying
to
turn
out
a
better
product
at
a
competitive
price,
and
he
tells
the
world
about
it
rhrough
his
advertising.
It
may
be
said
that
advertising
has
these
qualities:
It
tends
to
make
for
better
products
at
lower
cost;
it
in-
forms
the
people
about
new
commodities
and
new
uses;
it
helps
to
raise
the
standard
of
living;
it
fosters
understanding
of
competitive
business
enterprise,
a
service
vital
to
continuance
of
our
free
way
of
life;
it
develops
employee
pride
in
the
company,
and
demonstrates
management's
pride
in
the
workers.
Advertising
is
here
to
stay.
Whatever
some
academic
people
may
say,
the
activities
of
marketing
are
a
part
of
the
work
of
production.
No
one
can
think
of
anythin-more
futile
than
a
store
getting
goods
and
stockpiling
them
forever.
son,
t
I
While
the
audience-rocked
in
I
their
seats,
poor
Dan
McGrew
I
got
shot
again.
A
letter
rrom
Robert
Service
to
the
Wrangell
I
Chamber
of
Commerce
preceded
I
"The
Shooting
of
Dan
McGrew"
in
which
he
recalled
old
days
in
the
north
and
joined
with
them
in
celebrating
this
jubilee
year.
There
hud
been
male
voice
choral
numbers
and
dancing
by
one,
children
Included,
bade
her
welcome.
As
the
fine
ship
eased
toward
the
pier
somewhere
in
the
crowd
a
little
girl
said:
"You
don't
call
this
one
'she'
do
you?
It's
a
'he'
when
it
is
Prince
George,
and
laughter
swept
like
a
wave,
then
carried
into
a
sigh
as
the
first
fire-works
MAMMOTH
PLANET
Jupiter,
largest
or
the
planets
could
contain
1.300
bodies
the
size
of
the
eartti.
RICH
POSSESSIONS
Portugal
has
a
colonial
empire
26
times
the
area
of
the
homeland.
utTai
Vl
'KINCK
RUPERT'S
HWET
First
UapliM
Church
(Young
Street!
Minister:
Rev.
V.
Antrobiu
Phone:
Res.
Green
812
Q
IT-TO-DATE
KfSTIf
fltl
OHKN
FROM
3:30
PM
TO
?!
rocketed
high
in
greeting
from
the
Can-Can
girls
whose
shapely
W
ra
no-All
be
combined
with!
Church
for
July
Services
will
Presbytr,iian
and
August.
CIIINKSK
IMSIlF.S
,
sm
iAl.TV
Per
OuUldr
Orden
Thone
111
CHOI'
SUKY
!
wne
Ufa
ingn
Willi
D1UCK
Al
,
L
.
lim
UWJ0nCe
"
triers.
"Soapy
Smith"
came
out
ih
the
A
a
&
E
Hall
on
Main
Street
of
llibernaUon,
or
Kome
other
commenced
Seats
in
the
centre
placehis
,
crjnku,d
hjur
of
the
auditorium
were
reserved
fal,in
like
unravelled
or
the
passengers
and
crew
of,lroill
thu
only
hat
hp.ever
.
e
P
ce
George
while
Wran-
d.
0
played
an
hlslrument
gell
citizens
used
the
gallery.
th
.
.,.-,
,,,,
.
,
,
.
to
mention
him
and
laugh
over
his
sad
end
and
the
adroit
way
"Lou"
had
of
stowing
tile
poke
of
gold
into
the
folds
of
her
peeping
bosom
while
cradling
the
head
of
the
dying
man.
And
when
press
photographers,
off
the
Prince
George,
Hashed
their
bulbs
at
all
participants
in
the
front
row
sat
Dangerous
Dan
McGrew,
and
at
his
side
in
flaming
red,
the
lady
known
as
Lou.
BUSINESS
AND
PROFESSld
SUNDAYS
11:00
a.m.
Morning
Service
always
in
Presbyterian
Church.
12:15
p.
ni
Baptist
'Sunday
School
continues
I
roughoui
the
summer.
'
7:30
p.m.
Evening
f
ice
always
in
Baptist
f9
.
STOP!
LOOK!
LIf
VfcN!
August
10-27
Daily
Vacation
Bible
'School.
of
the
520
person.)
.
ed
like
an
apple
box
with
a
fry-
Most
aboard
amu
were
m
me
nail
intr
nan
handle
strung
with
FOR
when
the
three
troupers
from'
the
days
of
'98
emerged
on
the
j
ence
to
delight
and
himself
to
platform
from
"behind
those
pvcl.nim-
"Ain't
ti-,,1
-(i
PUBLIC
STENOGRAPHER
Experienced
SHORTHAND
::
SECRETARIAL
For
appointments
Phone
7B
Evenings
Red
399
swinging
doors."
The
woman's
jr.
wa,
his
own
arrariPPmm,
r
ROCK
AND
(
won
CALL
BL
M.
J.
SAl"
New,
Modern
All
Work
G
voice
under
each
bowler
hat
..ow
Is
The
Hour"-sUghUy
dif-and
bushy
mustaches
caught
the
fm(
fh
nt.
,,,,,,
audience
in
surprise
and
they
Dead
or
Alive
Dan
M;nrew
NEWSCASTS
ANEW
YORK
.PSYCHIATRIST
has
expressed
the
opinion
that
"constant
and
dramatic
repetition
of
unsettled
world
conditions
heightens
burst
into
sudden
laughter.
keeps
popuiar.
while
ppop!e
nled
An
Eskimo
dance,
done
bv
a
from
thn
hull
romorUm,,
vv,
MARGARET
McLEOI)
OPTOMETRIST
dozen
Eskimo
children,
brought
quality
of
the
program
(show-
PIANO
ttfJ
in
n-om
uie
lnsiuuuon
six
miles
lng
obvious
surprise)
none
failed
Tuning,
Volclne
THIS
AND
THAT
MIKE
Cf
Phone
BUI
Ih
New
Offices
ROOM
10
STONE
BUILDING
A
nnounveuwnl
to
florth
Pacific
Health'
&
Accident
Association
Members
GOVERNMENT
(IltANTS
ASSOCIATION
AUTIIOUITY
TO
RAISE
NECESSARY
SURPLUS
'CARRY
ON
That
is
the
official
word
of
the
Superintendent
of
Insur-
uic
ueieiiceiess
leenng
oi
radio
listeners,
reminds
them
of
their
lack
of
direction
in
the
world's
chaos."
Apparently
this
specialist
regards
radio
news-casts
as
a
technological
development
of
the
Chinese
water
torture;
and
in
some
respects
he
is
right.
By
the
time
the
poor
listener
has
heard
for
the
umpteenth
time
since
dinner
that
Mr.
Molotov
972
Milt
HELE
New
Phone
BLUE
593
BEAUTi
Permanent
Beauty
C1
all
it
brsl
DR.
P.
J.
CHENEY
DENTIST
SUITE
5.
SMITH
BLOCK
uul'c
to
me
norm
facuic.
This
word
from
the
Government
definitely
puts
to
all
the
worries
caused
by
adverse
nubli.
iiv
Vnd
takes
an
exceedingly
dim
view
of
Messrs.
Marshall
and
Bevin.he
is
unable
to
see
any
future
in
it
al!
and
is
liable
to
take
to
drink,
or
form
a
suicide
pact
with
his
spaniel.
The
psychiatrist
would
no
doubt
call
it
an
"anxiety
state
with
depressive
features."
In
fairness
to
Ganadian
radiojt
should
be
point-ed
out
that
the
New
York
man
was
referring
to
U.S.
broadcasts,
many
of
whom
have-
developed
a
204
4th
Street
I
f
Incorporated
tinder
the
Societies'
Act,
the'
Assocl:
I
is
Phone
785
P.O.
Box
HOI
"u"
unmiieiy
unuer
me
jurisdiction
of
the
Superlm
of
Insurance,
a
charige
of
the
utmost,
innv.w,
HANDl
confidence
in
us.
While
we
have
for
many
years
gi
J
Jenl
JOHN
F.
L,
HUGHES
Chiropractor
21-22
BESNEn
BLOCK
If
the
i-uuii
io
our
memoers,
we
do
not
inn
lnvflltv
nf
oii.l
n...
iu
.
...
'
.0
Box
894
Phone
Blue
442
continue
with
us,
support
the
present
reserve
ashmen!
and
reap
the
benefits
of
belonging
to
the
one
,Tt
orga
n
on
that
has
paid
a
greater
percentage
of
its
income
back
to
members
than
any
oiner
in
the
past
five
years.
HOMESf
GENERAL
COK
Building
and
Bl:
Roofs,
Chimneys111
PH0N!
Dreen
48'
'
GET
IT
GEORGE
L
RO.RIE
Public
Accountant,
Auditor,
etc.
fncome
Tax
Returns
Compiled.
Besner
Block
Phone
387
feverish
intensity
in
their
voices
that
would
be
scorned
by
those
who
tread
the
Broadway
stage.
In
Canada,
the
Canadian
Broadcasting
Corporation
has
gone
the
opposite
way.
CBC
newscasts
display
the
same
cold
impartiality
to
the
birth
of
a
calf
with
two
heads
as
they
do
to
the
newest
international
crisis.
.
The
New
York
critic's
remarks
do
applv
to
the
CBC's
habit
of
repetition.
It
often
seems
that,
in
the
opinion
of
the
CBC's
news
editors,
most
Items
are
just
as
hot
with
late
supper
as
they
were
with
breakfast,
regardless
of
how
many
presses
have
been
turning
in
the
interval.
The
result
is
sometimes
monotonous
standardization.
C
REHINI)
THIS
NON-PROFIT
OMMUNITY
PLAN
OPERATI
I
FOR
ITS
MEMBERS
AND
BY
QUALITY
ITS
AIKAIUEKS.
OPERATING
COSTS-Average
past
five
vear,
h
nW
CLAIMS
PAID
For
.ome
peHod'
70'of
d
,
V
e"
d
'
We
stand
by
our
past
record
for-Companies
Associations
or
ASocia
covering
individuals
as
Well
aa
groups.
The
Grofge
Mallhrw
A
if
ami
SrvW,
!ir.
Serrlnf
the
Fisheries
Industr-
Well.
(P.R.)
Ltd.
Cartaje,
Ubelllnr,
Welhln
Jid
Wo",
MAC
SHOE
Dot
774
"I'll
have
to
admit
i
ts
rather
a
small
room-
hiaie
780
BLUE
80