2
fnVirp
Rupert
Dniiy
Nt-wi
Thursday,
February
19,
1953
r
K
C
ffwra
toft
...
1
&Jwjie(ii(giir7nn
fclll
engine
power!
;
You
get
all
the
power
you
need
with
outstanding
vahe-in-head
economy
from
Chevrolet's
great
new
engines
for
IV5
v
the
10K
h.p.
Loadmastcr.
the
125
h
p.
Torque-master
and
the
hij
130
h.p.
Workmaster
all
iih
new
high
comprcvion
ratio.
V
I
(ConfinuoKon
of
riancfortf
equipment
and
ffi
ijfuf.
trafecl
ii
dependent
on
ovoiioUnit
of
malttiol.)
staying
power!
Now,
heavier,
stronger,
mortidurable
frames
increase
rigidity,
add
to
ruggedness
and
stamina
of
all
1955
Chevrolet
trucks.
Long
famous
for
their
ability
to
take
the
roughest
jobs
day
after
day,
Chevrolet
trucks!
are
aow
brawnier,
sturdier
than
ever.
'
V
I
itre
EkiUK)
famous
for
their
ability
to
handle
the
roughest
jobs
day
after
day
at
the
ton
est
over-all
cost
to
you!
Yet,
even
witH
all
these
greater
advantages,
1953
Chevrolet
trucks
give
you
more
for
your
money
than
any
other
trucks
of
comparable
capacity
and
specifications.
Drop
in
at
our
showroom
and
talk
over
youir
trucking
needs.
Let
us
show
you
how
much
more
you
get
for
your
money
with
1953
Chevrolet
trucks.
A
GCNCRAL
MOTORS
VALUE
braking
power!
In
1953.
all
Chevrolet
trucks
up
to
H0O
Series
are
equipped
both
front
and
rear
with
big.
powerful
"Torque-Action"
brakes
which
make
full
use
of
truck
momentum
for
greater
stopping
power.
Series
I
KM),
1500,
17(10
and
1800
heavy-duty
trucks
use
extra-large
"Torque-Action"
brakes
in
front,
"Twin-Action'.'
type
in
rear.
Both
assure
quick,
smooth,
sale
stops
provide
greater
stopping
power,
greater
durability
than
before.
For
1953,
Chevrolet
trucks
offer
new
performance,
new
stamina,
new
safety
and
economy
and
every
model
it
even
stronger,
sturdier,
ninne
durable
than
those
of
past
years!
The
advanced
Loadmastcr,
Torque-master
and
Workmastcr
engines
in
all
models
deliver
more
power
than
has
ever
before
been
'available
in
Chevrolet
trucks.
This
big,
husky,
valvc-in-hcad
engine
with
a
new
high-compression
ratio
brings
you
finer
performance,
faster
acceleration,
greater
hill-climbing
ability
and
substantially
greater
gasoline
mileage.
But
that's
only
the
beginning.
You
get
all
the
proved
features
and
advantages
that
have
made
Chevrolet
trucks
world-
023
economy!
The
new
and
greater
stamina
of
1953
Chevrolet
trucks,
plus
extra
gasoline
economy
with
improved
valve-in-head
engines,
reduces
hauling
costs
per
ton-mile,
brings
you
greater
over-all
economy
throughout
the
long
life
of
your
trucks.
On
Display
Civic
Centre
Thurs.
7.30
p.m.
FRIZZELL'S
OT
yCTS
LTE.
Corner
Seventh
Street
ond
Third
Avenue
Prince
Rupert,
B.C.