wt t . Pirive uel Wolly (Neer. Tuesday, Occover 19, 1954 ee caves nAMeeAa Rathnee s+ mie eee rent in Independent dally newspaper devoted to (ie upbullding of Prince sigan and Northern and Central British Coltumbia. Member of Canadian Press — Audit: Bureau of Cireulations ' Canadian Datly Newspaper Association. Published ‘by The Prince Rupert Dally News Limited. J. MAGOR. President H. G, PERRY, Vice-President Subsertstion Rates: ‘ By carrler—Per Wiek, Yc; per raonth, $1.00; per year, $10.00. ykanthite By mail~-Per month, Tic; per year, $8.00. 6 ‘uthorized ag second cluss mail by the Post Office Department. Gttawa 4 How To Commit Suicide AS VICE-PRESIDENT in charge of advertising fay 6,000 stores bf the Independent Grocers Al- liance in the United States, Orville W. Johler knows how to sell foodstuffs. He says the stores depend on advertising, effective service and low prices as the lifeblood of business. To reduce the efficiency of any of these fuctors is the best way he knows to commit husiness suicide, Mr, Johler says some businesses take out the economy axe and cut down on advertising at the first sign of falling trade. He explains that exper- ience has taught this to be a fatal error, It’s the same old story. You have to tell to sell. Successful retailers of every type of goods have known that all along. wee eee Jas t See it Ebnore : : ae Ay ibnolt a aM toa . : : \ a. Sanaa cath ‘ : wa ies , ’ + : re . i ‘we o us 4 : OT] . . Bae ats : “Thad no Immediate Intentions correspondents that the P.M, has for tenn Y . By No) ae NOF V 8y Norman vf, Sot pages ms cee may 1 e “Back In the dgys of late mld- in his tracks ay moment, it was ‘|summer Prine Minister. St, Lau- practically certaiithat-he woute | Dloymeit whe rent was talklng to’a group of have to lighten “himself of the ste I the LO Ny ‘]Hewspapermen outside his East burden of the Prime Ministershiy y TOLD. seaty thie {Block office, He had been ques- In the near future, time’, "He the | tloned about his plans in respect Now that’he has got back hig ith FAI be tpi to-a number of topics of public St. Lawrence rest ctire, it is the with 1 tn i Interest. His reply was that he unanimous opinion of Ottawa And authent| | with, respect {o,any of.them, He more than,umade' good on his in it “il sald frankly thet:his whole’ plan ‘promise: of a: vigorolis ‘Red Leps Also Run... ..., ‘AT THIE recent Conser-: | vative conference Sir: Winston Churehill referr- ed wittily to the defeat of the British football team, by the Moscow D'ynamos.| He likened the unsuccessful | Britain footballers to the Labor delegation, which visited Rus-: sia and China and surmised that neither trip was too successful: because the visiting teams “did not represent the full strength’ of Britain.” The British Were not as bad- ' ly shocked by the defeat of their: travelling soccer’ players as. we! Canadians were last season by; the defeat of our hockey team.: [holiday > down on his beloved lower St. Lawrence, Then, as he moved away from the group to complete his pre- | paration for departure, he call- ed back a significant comment: | “When I veturn,” “he said paintedly to. the newsmen, '“I don't think any of you gentle- |to'tne as “a {red old man’! The P.M.’s reference was to an article which had just appeared ‘about “him by a politied! writer in a national,magazine. It had Speculated daringly on the true state of Mr, St, Laurent’s phys- feal. health. Its conclusion was ‘men will have-‘oecasion . to: refer; ened his mail-he: activated the cold war hetwéen Ottawa an Quebec Premier Duplessis into a isharp and No-fooling offensive. More recently he has sent up trial balloons—through Seere- tary of State Hon. Rock Pinard—j lon the explosive issues of a Can. adian flag and amendment of ithe nation’s constitullon by the’ Federal Parliament, nent No one {17 these parts imagines! ;for one moment that Hon, My. iPinard made his lively Toronto ispeech on the flag and constitu. tonal issues without prior con- ‘sultation with the P.M. In this |well-disciplined and carefully regulated government Cabinet AU Pg US Wet a" ( erform- ‘ [Of, that ‘moment? was-to-take ajance, Almoat:‘bétore’ he had op: Bolng Story of h ly be Dle : Mt the PM: tn the if s It bei to have been the Feport of May ‘4 at k Th one. Sener Atk your Invtiteg for fn Ley ‘ ol'ETTERBOX These who really knew the inside. rstory were well aware that the; BOMB TO BLAME The Editor, :Communists have gone in for. ‘form 22 opinicn, bul anyway, tue; competitive sports in a way! bushing on a world-wide scale; whieh will make them extremely ; sof atomic weapons of destruc-; formidable contenders in all fu- {he best known and mest influential tribes in the Belgian’ Congo -.- displays the headdress and beard peculiar to his. tribe, The Watusis are well built, generally slim and tall, and thrive on outdoor games and sports, , cee that his world-girdling tour of tnd Pog the past winter had heen too! that o mueh for him and that, while {he cuff to that extent. They nue ; understand too, well who ts boss he might not be expected to drop ‘of the show to speak out of tun. iMinisters just don't speak off | Most’ observers regard the Pin. The Dally News: Reading and hearing cf the: “on would make the world a. Appalling catastrophe which has! sdler and netier place to live in. sevastated not only a part ef: W. D. GRIFFITHS. canada but many other cities So nt ee snd coasts .vés one reason | More Opportunities vonder what the cause can be VANCOUVER & — Talened! ‘or these repedced huericanes, is vung Canadian “entertainers! Tn the while course of my] fe-| new are vecting more opportuni- : -me (and fam “no chicken”) [| ties in their own county * John! ive Pever before hea: dof suc] adaskin of Toronto said in an’ vippenings. The idea cane to!