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111
.
.
.
wuaav.
jn.
..
UMMER
the
season
when
the
world
and
his
wife
are
out
of
doors
on
the
highways
at
the
beach
in
the
garden
'
XT
on
the
golf
links
by
stream
and
lake.
The
season
that
develops
a
multitude
of
new
wants
and
makes
insistent
demands
on
everyone
for
the
goods
and
services
necessary
to
the
enjoyment
of
its
varied
delights.
-
Hot
weatfctqq
SiimnjeUrofiiKd
eequipment
atning
suits
and
sunburn
alleviatives-r-sports
ctpih.es
and
furnishings
for
the
3urnmer
cot-
tage
gasoline
and-spare
tires.
:
j
8
J
Sit
i
And
iifilSiQlalicfifiSaoljeople's
normal
all-year-round
buying
activities,
Forfamily
larders
and
wardrobes
need
replenjshiri0ully
as
much
in
July
as
in
December.
'.
'Youthful
couples
buy
and
furnish
homes
in
August
as
well
as
in
February.
.
,
,i
,;
,
Astute
advertisers
do
not
cut
down
their
I"
'
4
advertising
when
the
mercury
goes
lip."-
4
They
realize
that
Summer,
which
brings
Canada'
its
$300,000,000
tourist
industry,
also
brings
them
sales
opportunities
afforded
by
no
other
season
of
the
year.
-
.
.'
And
they
know
that
the
quickest,
most
economical
means
of
capitalizing
these
opportunities
arc
the
advertising
columns
of
the
daily
newspapers.
.
to.
t
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s
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irWOTAfi,Mr-ii,--Tr.-'-HT-e-
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v.
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iJsr?Sfgl.
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r,i
Win
1
1
"
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i
i
,
Newspapers
ot
Canada
This
advertisement
is
published
under
the
auspices
of
the
Canadian
Daily
Newspapers
Association